When designing a website, or paying someone to create one, you should have at least one thing in mind: usability. Even if a website looks great, if it confuses us, we will leave (and probably not be back). Most of our browsing sessions are limited to a short time span, browsing at will until we find something that scratches our itch. Here’s a diagram from the book Don’t Make Me Think by Steve Krug:
How We Really Use The Web - Steve Krug
It’s something that can be lost after countless hours designing the perfect “looking” website, while forgetting the basics or the point of a website. Remember this key fact when developing your website and in your discussions with your web designer.
On a side note, I highly recommend Steve Krug’s book for any business owner, web designer, or anyone involved in the industry (plus it’s a quick read).
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The preliminary step is aim to maintain the site simple, understandable and translucent.The fundamental endeavor of every website is to make business thus the graphics and the text must provide to each one visiting the page and so bringing them closer to buying a product.
A good way to think about it is if you were a sales rep standing at a store entrance, and be able to walk the visitor to their desired needs.
Good point. Sometimes we can forget the basics such as designing a website that reflects real life. When you walk into a store what is the first thing that you generally look for? The aisle markers stating where different products are located.
Thanks for your insight!