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Archive for the ‘search engine optimization’ category

How To Sign Up For A Facebook Fan Page

October 5th, 2009

In this video I explain what a Facebook page is, and how to sign up. The video is quick (under 4 minutes) and straight to the point. Enjoy!

The transcription of the video is below.

Hey everyone, it’s Shawn from Graticle Design. Today, I wanted to go over with you how to sign up for a Facebook page. In case you don’t already know how to. It’s actually different than what you’d see here where it says sign up its free, anyone can join. That’s actually a personal page. You want to click the Create a page for a celebrity, banner, or business — reason being it’s against Facebook guidelines otherwise, and they don’t want you to sign up for a business through a personal account because they don’t want you spamming everyone. So they give you the option to get a Facebook Page which is actually beneficial to you. This is because with a personal page you have a cap on a your friend’s list of five thousand people. On the other hand, for business having a personal page, you can have as many friends you’d like. And if you do go ahead and use a personal account for your business and Facebook finds out about it later, all of the work and reputation you built up during that time period is all gone. You will have to start completely over.

So let’s go ahead and create a page for your business. You have a couple options, we’re to go to local businesses, in particular, automotive. Go ahead and pick your category here. And enter the business name here, I am going to type in Bob’s Automotive. I don’t know in this business and I’m going to delete this right after I’m finished. Enter in the captcha and if you are authorized to do so, type your name there. So click Create A Page. If you do not already have a Facebook account this is where they are going to want you to create one. You can create one and if you don’t want a personal account created, you can go to Settings or Google it to learn how to make your profile completely private so no one can ever find it. I do recommend just creating one and networking with your friends and you’d be surprised that a lot of friends are already on there.

You are now going to be faced with a blank page, and this is where you get to edit everything. It’s really self explanatory as the entire Facebook website is. You can edit things such as your website, company overview, mission statement, when you opened, and features.

Thank you.

Do you have any comments or suggestions? If so, leave a comment below!

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Posted in Direct Marketing, Social Media Marketing, Web Design Tools, entrepreneur, search engine optimization

Tags: Business Name Business Reason Cap Captcha Celebrity Chat Couple Options Create Banner Design Today entrepreneur facebook Fan Page Google Hey Everyone im Local Businesses marketing online Personal Account Personal Page Profile Reputation S Automotive Social Media Time Period Transcription

How To Autoplay Your Youtube Video

September 30th, 2009

This tutorial is going to show you how to place a YouTube video on your own website or blog, and also how to make it automatically play when your site loads. The reason you might want to auto play a video on your website are for various reasons. One being, the number of your YouTube plays on YouTube will increase, giving you a better position. Rather than waiting for someone to play your video online, you have a view every time someone visits your website.

So for the first step is finding the YouTube video that you are looking for.

Once, you know this you need to copy and paste the Embeded code given to you shown in the screenshot below.

YouTube Embeded Code

When you first copy and paste your code to your website, this is the code that you are given.

 <object width="425" height="344">

<param name="movie" value="http://www.youtube.com/v/-5ftmBBhssY&hl=en&fs=1&"></param>

<param name="allowFullScreen" value="true"></param>

<param name="allowscriptaccess" value="always"></param>

<embed src="http://www.youtube.com/v/-5ftmBBhssY&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed>

</object>

Notice in the code above I have highlighted the everything in the embed tags. This is the code that you are going to keep in order to auto play your video. You can go ahead and delete the rest.

The next step after you have cleaned up the code, is to add &autoplay=1 to the end of the embed source url (embed src) as shown below.

<embed src="http://www.youtube.com/v/-5ftmBBhssY&hl=en&fs=1&autoplay=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed>

</object>

Not as bad as you thought I’m sure. Let me know if you have any questions or comments!

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Posted in Blogging, Direct Marketing, Education, Web Design Tools, entrepreneur, search engine optimization

Tags: Amp Autoplay YouTube blog Embed Src Hl En Http Www Youtube im internet Lt Own Website Param Name Plays screenshot Source Url X Shockwave Flash Youtube Video

Google Caffeine Search

August 15th, 2009

So Google has allowed anyone to access their newest project, Google Caffeine. If you haven’t heard about Caffeine yet, it’s Google’s project to increase “size, indexing speed, accuracy, comprehensiveness and other dimensions” of their current search engine, according to Google’s Official Webmaster Central Blog. This is huge for consumers, now being able to get what they want from this search engine giant at even quicker speeds (as if you knew it was slow before).

When searching graticle, I achieved a .19 second decrease in search and 2,300 less search results — hoping none of those were ours

Before Google Caffeine

After Google Caffeine

You have to give Google credit, I don’t remember complaining about the speed or the accuracy of my searches, yet they still improve. That’s respectful.

Go check out Google Caffeine and give it a test yourself: http://www2.sandbox.google.com/

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What do you think about Google’s project? Do you see negative effects coming from this?

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Posted in Search, search engine optimization

Tags: Google Caffeine internet marketing Search search engine search engine optimization SEO

Search Engine Optimization Tips

August 14th, 2009

Here is a short list of search engine optimization tips, allowing you to further the SEO of your current website. These are to the point, allowing you to get your way into SEO quickly.

1. Meta Tags

Include your keyword or keyword phrase that you are optimizing for in the title of your webpage. This is between the tags “< title >” and “< /title >” (without spaces).

Also include your keyword or keyword phrase in your meta description tag and your meta keywords tag, respectively < meta name=”description” > & < meta name=”keywords” >.

2. H1 & H2 Tags

On every page of your website you need to have at least one < h1 > tag, and one < h2 > tag. The search engines analyze an h1 tag as being the topic of the page, while the h2 the subtopic. Again, include your keyword or category keyword in these header tags.

3. Keyword Density

For the keyword that you are focusing on, on a particular page, you need to make sure the density is somewhere around 10%. For example 10 out of every 100 words is in relation to your keyword or keyword phrase. You can check the keyword density of your website at Ranks.nl.

4. Anchor Text

For links on your webpage (especially internal links), make sure to include your keyword or keyword phrase. (ie. “Our Web Design Services” not “Click here”).

5. Images

For images, don’t forget the alt tag which allows the search engine to know what a picture is. Here is an alt tag example: < img src =”images/graticle.jpg” alt =”Website Design Logo” >. Again, don’t overdue it, only use relevant information — this is also how people with viewing disabilities or otherwise know what your pictures are.

6. New Content

Keep your website updated regularly as you can do this by adding a blog to your website. This not only allows you to have a better ranking, but also connects you with your customer base at the same time.

7. Linking From Other Websites

A great way to earn credibility through a search engine is having a well established website link to yours. This show the search engines that your website is more important than the website that has none.

Remember, this is not a magic bullet, it is a constant effort to increase your rankings in the search engines. So keep updating, editing, and creating fresh content and slowly but surely, your rankings will increase.