In this video I explain what a Facebook page is, and how to sign up. The video is quick (under 4 minutes) and straight to the point. Enjoy!

The transcription of the video is below.

Hey everyone, it’s Shawn from Graticle Design. Today, I wanted to go over with you how to sign up for a Facebook page. In case you don’t already know how to. It’s actually different than what you’d see here where it says sign up its free, anyone can join. That’s actually a personal page. You want to click the Create a page for a celebrity, banner, or business — reason being it’s against Facebook guidelines otherwise, and they don’t want you to sign up for a business through a personal account because they don’t want you spamming everyone. So they give you the option to get a Facebook Page which is actually beneficial to you. This is because with a personal page you have a cap on a your friend’s list of five thousand people. On the other hand, for business having a personal page, you can have as many friends you’d like. And if you do go ahead and use a personal account for your business and Facebook finds out about it later, all of the work and reputation you built up during that time period is all gone. You will have to start completely over.

So let’s go ahead and create a page for your business. You have a couple options, we’re to go to local businesses, in particular, automotive. Go ahead and pick your category here. And enter the business name here, I am going to type in Bob’s Automotive. I don’t know in this business and I’m going to delete this right after I’m finished. Enter in the captcha and if you are authorized to do so, type your name there. So click Create A Page. If you do not already have a Facebook account this is where they are going to want you to create one. You can create one and if you don’t want a personal account created, you can go to Settings or Google it to learn how to make your profile completely private so no one can ever find it. I do recommend just creating one and networking with your friends and you’d be surprised that a lot of friends are already on there.

You are now going to be faced with a blank page, and this is where you get to edit everything. It’s really self explanatory as the entire Facebook website is. You can edit things such as your website, company overview, mission statement, when you opened, and features.

Thank you.

Do you have any comments or suggestions? If so, leave a comment below!

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This is the second part of this series in Twitter. This video allows you to become familiar with Twitter’s interface, various options, and some terminology.

Some things we go over:

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So how is your progress coming a long with Twitter? Let us know by leaving us a comment below.

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Lately, we have had a lot of clients that have been curious on how to sign up with Twitter and start using it. So we decided to make a quick beginner video to Twitter and how to start using it immediately.

So how did it go? Did we leave anything out? Leave us a comment!

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Tweeting Away

After using Twitter through trial and error, I have compiled some tips for twitter users.

1. Automatic Direct Messages (DM’s)

One of the first things that you will notice about following people on Twitter is the automatic DM. You follow someone and immediately you have a new message waiting in your inbox from that person. You then reply to this message, and most likely the other person never responds. DM’s are a “personal” conversation between you and the other party, they are something that should not be taken advantage of. If you are a business that partakes in the tactic, I recommend ending it immediately. Not only will users understand what is going on, they might unfollow you and hold your business in disregard.

2. Posting Useful Information

Helping your user base out by sharing useful information with them is very important. You’re a dime a dozen on Twitter (especially if you’re a business) and you have to earn the communities respect. If all of your posts relate to your product or service you provide, you can bet on losing that respect while finding it harder to gain in the long run. Twitter is a community, and most likely 90% of your followers don’t know you or your company personally, so help them out by offering them something valuable that they can benefit from (articles, tips etc.)

3. Your Progress

Let the world know what your company is up to, including updates on your trials and tribulations. Doing this will help a community build around your company, while adding valuable feedback to your struggles or success. If you have a question about something you want to implement, ask your followers — you will no doubt receive some great gems.

4. Blocking Your Profile

Leave your profile “unlocked” to the world so that people can see who and what you are before deciding to follow you. With roughly 5 million users online, the choice of people to follow is unlimited (besides the 2,000 cap), so making it easier for people to see what you are about should be a priority, especially for a company.

5. Retweeting

If you find a post useful, Retweet it. In Twitter, Retweeting it is the ultimate complement. Not only does it say that you like what that person is posting, it also sends the message that you are willing to share that information with your friends as well. To Retweet just put: RT @UserName Copy and paste the post here.

Once you get the hang of Twitter, I highly recommend using an application called Seesmic Desktop. Seesmic Desktop not only allows you to sign into Twitter on your desktop, but also Facebook as well — saving tons of time and the monotonous task of logging in. Also, here is a great video that can help you get started using Seesmic Desktop (skip ahead to 2:39 minutes):

All in all, try to remember that social media (Twitter, Facebook) is just like the real world. So try to follow the rules of real life and the golden rule: “tweet others how you would like to be tweeted!”

PS. If you like our blog, you’ll love our Twitter – follow us on Twitter!

Also, take a look at Twitter 101, which can help guide you through getting the best out of Twitter, from the people that created it.

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Recently I have had numerous conversations with business owners that haven’t grasped the social media marketing arena (Twitter, Facebook, MySpace, etc.) yet. As Social Media is a “newer” area, which has its techniques and strategies that can help you and your customers, it needs focused attention. If you are saying “I’ve heard of Twitter before…” these videos are for you, showing you the importance of these applications.

Also, notice how Perry mentions people that state they don’t have enough time for these mediums, don’t fall into that category — make time.

Ed Dale is a genius when it comes to online marketing — take notes, follow his advice, and it will pay off for you and your customers.

I hope you enjoy the videos. Leave some feedback as we’d love to hear from you!

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