How do you stand out in the Yogurt market? Simple: quit copying what everyone else is doing, and focus on what everyone else isn’t doing.
Zoi is a perfect example of how to stand out from the competition. They’ve paid attention to not only taste, but texture—one of the most important aspects of yogurt that you didn’t know about.
You’re probably wondering—what does this have to do with web design / business? Everything. Just because it’s a yogurt company, doesn’t mean you can’t replicate what they’re doing.
Ask yourself: What is company (insert your favorite company name here) doing that makes them better than everyone else? Chances are they aren’t following mediocrity and just getting by, but taking the time to study their business/market and giving their customers/clients what they really want.