Zoi Yogurt

July 25, 2013    Reading Time: < 1 Minute

How do you stand out in the Yogurt market? Simple: quit copying what everyone else is doing, and focus on what everyone else isn’t doing.

Zoi is a perfect example of how to stand out from the competition. They’ve paid attention to not only taste, but texture—one of the most important aspects of yogurt that you didn’t know about.

You’re probably wondering—what does this have to do with web design / business? Everything. Just because it’s a yogurt company, doesn’t mean you can’t replicate what they’re doing.

Ask yourself: What is company (insert your favorite company name here) doing that makes them better than everyone else? Chances are they aren’t following mediocrity and just getting by, but taking the time to study their business/market and giving their customers/clients what they really want.

Zoi Texture Zoi Label

Last updated on August 31, 2016. Shawn is the President of Graticle, Inc.

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Love working with Shawn at Graticle. He is the consummate professional and not afraid to speak up with certainty around how to maximize his talent regarding how his graphics will have the most impact on our marketing and branding efforts. In my mind, this is critical. I am not just paying for someone to create what I want, but rather the value of their knowledge and expertise to create meaningful results. On top of that, his work is outstanding. I look forward to a long, fruitful partnership. Thank you Shawn and Graticle.

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