10 Web Design Tips for Electrical Contractors

As an electrical contractor, it is important to have a website that represents your business well. Your website is often the first impression potential customers will have of your company, so it’s crucial to make sure it looks professional and trustworthy. In this blog post, we will discuss 10 web design tips that will help you create a website that stands out from the competition.

Tip #01: Make sure your website is mobile-friendly

One of the most important web design tips for electrical contractors is to make sure your website is mobile-friendly. More and more people are using their smartphones and tablets to browse the internet, so it’s essential that your website looks good on all devices. If your website isn’t mobile-friendly, you could be losing potential customers.

Tip #02: Use high quality images

Another key element of a successful electrical contractor website is high quality images. Images help to engage visitors and showcase your work in a visually appealing way. When selecting images for your site, make sure they are relevant to your business and accurately reflect what you do. Avoid using low quality or stock photos, as they will only make your website look unprofessional.

Tip #03: Keep your website design simple

When designing your website, it’s important to keep things simple. Overly complex designs can be confusing and overwhelming for visitors. When choosing a web template, opt for one that is clean and easy to navigate. You don’t need a lot of flashy bells and whistles; just focus on delivering the most important information in an organized and user-friendly way.

Tip #04: Use professional fonts

Another thing you should consider when designing your electrical contractor website is font choice. Professional fonts help to create a polished and professional appearance. Some good options include Arial, Times New Roman, Verdana, and Georgia. Stay away from novelty or script fonts, as they will only make your website look amateurish.

Tip #05: Use color to highlight important information

When designing your website, it’s a good idea to use color to draw attention to important information. For example, you can use a different color for headings and subheadings so that they stand out from the text. This makes it easier for visitors to scan through your content and find the information they are looking for.

Tip #06: Add testimonials from satisfied customers

One of the best ways to build trust with potential customers is by including testimonials on your website. Testimonials from happy customers can help persuade people to do business with you. If you don’t have any customer testimonials, you can ask your satisfied clients to write a short review.

Tip #07: Use web forms to gather information from visitors

If you want to collect information from website visitors, such as their name and email address, it’s helpful to use web forms. This makes it easy for people to provide their contact information without having to type it in manually. You can create web forms using free online tools like Wufoo or Google Forms.

Tip #08: Add social media buttons

Social media is a great way to connect with potential customers and promote your business. Make sure your website includes social media buttons so that people can easily follow you on their favorite platforms. This will help you reach a larger audience and build relationships with potential customers.

Tip #09: Use web analytics to track visitor behavior

If you want to improve your website’s design, it’s important to track how visitors are interacting with it. This can be done using web analytics tools like Google Analytics. By tracking which pages people are visiting and how long they are staying on each page, you can get a better idea of what works and what needs improvement.

Tip #010: Regularly update your website content

Finally, one of the most important web design tips for electrical contractors is to regularly update your website content. This helps keep your site fresh and relevant, and it also gives potential customers a reason to return frequently. You can update your website content by adding new blog posts, images, or videos.

Bonus Tip: Web Design Snags to Avoid

Now that we’ve gone over some web design tips for electrical contractors, let’s look at some of the most common web design snags to avoid.

One of the biggest mistakes people make when designing their website is using too many fonts. This can be very visually jarring and can make it difficult for visitors to read your content. Stick to two or three fonts at most to keep your website looking polished and professional.

Another common mistake is using low-quality images. If you’re going to include images on your website, make sure they are high quality and sized correctly. Images that are too small or blurry will only look bad and will not help to promote your business.

Finally, avoid cramming too much information onto one page. This can be overwhelming for visitors and can cause them to lose interest in your website. Try to stick to a simple layout with clear headings and subheadings so that people can easily find the information they are looking for.

By following these web design tips for electrical contractors, you can create a website that looks great and helps you attract new customers. Keep in mind that it’s important to constantly update your website content so that it remains fresh and relevant. And always test your website on different browsers and devices to make sure it looks good no matter what.

We hope you found these web design tips helpful! If you have any questions, feel free to contact us at (360) 450-3711. We would be happy to help!

Written by Shawn Hooghkirk on January 24, 2022

Last updated on January 19, 2022. Shawn is the President of Graticle, Inc.