15 Ways to Market Your Business Online

November 27, 2021    Reading Time: 4 Minutes

What online marketing strategies should I use to market my business online? This is a question that many small and medium-sized businesses ask themselves. In this post, we will discuss 15 online marketing strategies that you can put into action right away!

How do I market my business online?

This is one of the most common questions I get asked by business owners. There are many online marketing strategies you can use to raise awareness for your brand, sell products and services online, find new customers online and more!

  1. If you do not have a website yet (or if yours needs an upgrade), create it right away. A website makes it clear that your company is online and provides a place for visitors to learn more about you, your products or services.
  2. If you already have a website but it needs an update, look into hiring someone who specializes in online marketing to optimize it so that Google can find it when potential customers search online for what you offer. Local companies are usually a good source for this type of online marketing.
  3. A blog is a great way to keep potential customers updated on the latest products and services your business offers as well as educate them about new features or tips they may not have heard before. Blogs are also useful if you need some help with online marketing because you can post it online and ask online marketing experts to leave a comment with their advice on how you can improve your online marketing efforts.
  4. If you need some help online, hire an online marketing expert who is experienced in helping companies like yours through online marketing strategies such as SEO and PPC (among others). You can also ask them for tips about what works best or try out online marketing strategies yourself.
  5. An online store is a great way to allow potential customers to purchase products or services online with ease and convenience, especially if you sell unique items that are not available at other online stores or physical retail locations.
  6. Use social media platforms like Facebook, Twitter and LinkedIn to interact with current audience members as well as potential customers online. Social media sites are an excellent way to show your brand personality, reach new customers online and stay up-to-date on the latest trends in online marketing.
  7. A great way to find out if online marketing is right for you is by reading online reviews from other business owners who have used different strategies successfully. If people like what online marketing has done for other online businesses, they may like it even more for their own online business and online marketing strategies can be a great option to consider.
  8. There are also several online tools you can use that will help with your online marketing efforts such as Google Analytics (to track website traffic), Hootsuite (to manage different social media accounts online) and Google AdWords (to advertise online, especially with PPC).
  9. Another online marketing strategy is online PR where you can reach out to online publications and blogs who are interested in writing about your business online or featuring what you have to offer, which will lead more people back to your website.
  10. A great way for potential customers to find your product on store shelves (if applicable) is by using an app that has digital coupons they can download directly from their phone when shopping at physical retail locations across the country. This makes it easy for them not only get a discount but also learn more about different products or services you offer right away without having to go home first before looking into further details online.
  11. When online marketing, it is important to have a goal in mind so that you can monitor your progress and determine what works best. This will help keep you focused instead of wasting time on something that isn’t as effective or relevant online.
  12. A great way for potential customers to learn more about the products or services your business offers online are by watching videos online because they are easy and convenient for people who do not like reading much online (you can also make this available through an app). People enjoy learning new things from quick video tutorials which makes them perfect for sharing with friends if they find out interesting information after watching it.
  13. To create engaging content online, research different types of topics related to your industry and audience members’ interests online. This will help you quickly find online influencers who share similar information online and whose audience members are potential customers for your business online as well.
  14. The more content that is available on your website, the better chance there is of people finding it through search engines so always create new blog posts or additional pages to upload relevant information online about what your company does best.
  15. Keeping online reviews and testimonials from happy customers is a great way to not only attract more potential online customers but also helps show your existing audience members that you care about their needs online.

Of course, there are many other strategies that you can use to market your business. We couldn’t fit them all into one post! If you need more information on how to create a successful online marketing strategy for your small or medium-sized business, contact us today and we’ll be happy to help.

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Written by Shawn Hooghkirk on November 27, 2021

Last updated on November 30, 2021. Shawn is the President of Graticle, Inc.

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I have worked with Shawn at Graticle for three years, which should speak volumes in and of itself. I am a high school teacher and serve as the Coordinator for the AVID program. Each August-September we create new t-shirts for distribution to all 140 of our students, along with supportive members of the faculty, staff, and administration.

My team of AVID teachers brainstorms ideas for both the front and back of the shirt, and I present the best one or two concepts to Shawn for his expert feedback. We quickly settle on the best design idea and colors, and then Shawn and I bounce more detailed suggestions off each other for a few days. His suggestions always result in significant improvements to my rough concept. He presents me with graphic “rough drafts” at each stage of our discussion until we have a design I’m really happy with.

Shawn then works his magic, and the final design is the work of a consummate professional. We get tons of compliments on our shirts, starting with our t-shirt printer, and usually end up having to do a second print run for additional faculty and staff who want one of the shirts. This year, a middle school in Southern California saw the design and asked if they could use it.

Another positive aspect of working with Graticle is that Shawn is easy to reach by phone or email, and he is very responsive. I hear back from him either the same day or the next day.

Working with Shawn and Graticle has been a pleasure, He produces good work quickly and at a fair price. I recommend him to you without reservation.

Bill Wolfe

Teacher & AVID Coordinator

Taft Union High School

www.taft.k12.ca.us

Taft, California

Shawn at Graticle Design has been great to work with. Our Professional Services firm needed some critical sales material for a multi-million dollar proposal and Graticle came though and blew away our competition. We are going to be using Graticle again for our ongoing website design and high-end graphic needs.

David Horn

Principal Engineer

Professional Services Firm

California