16 Web Design Tips for Manufacturing Companies

November 14, 2022    Reading Time: 6 Minutes

If you’re a manufacturing company in Washington State, it’s important to have a website that reflects your brand and showcases your products and services. In this blog post, we will share 16 web design tips that will help you create a website that is both beautiful and user-friendly. Follow these tips, and you’ll be on your way to having a website that represents your business in the best possible light!

1. Keep it simple

When it comes to web design, less is definitely more. You want your website to be easy to navigate and understand, without any clutter or confusion. Stick to a simple layout and use clear, concise language throughout your site.

Quick hits:

  • Use whitespace to create a clean and spacious look
  • Stick to a limited color palette
  • Use easy-to-read fonts

2. Make it visually appealing

Your website is your chance to make a good first impression, so you want it to look its best! Use high-quality images and videos that showcase your products or services in the best light. Pay attention to the overall aesthetic of your site, and make sure everything looks polished and professional.

Quick hits:

  • Use high-resolution images
  • Create custom graphics or videos
  • Use attractive fonts and color schemes

3. Use responsive design

These days, it’s important to have a website that looks good on all devices – from phones and tablets to laptops and desktop computers. That’s why you should use responsive web design, which means your site will automatically adjust to fit any screen size. This is essential for providing a good user experience and ensuring that your website can be found by search engines.

Quick hits:

  • Test your website on different devices
  • Use mobile-friendly plugins

4. Optimize for speed

No one likes a slow website, so it’s important to make sure your site loads quickly. There are a few ways to do this, such as using caching and compressing files. You can also optimize your images to ensure they load quickly.

Quick hits:

  • Use caching
  • Compress files
  • Optimize images

5. Incorporate calls to action

A call to action (CTA) is a button or link that encourages visitors to take a specific action, such as signing up for your email list or buying a product. CTAs should be clear and visible, and they should be placed in strategic locations on your website.

Quick hits:

  • Use clear and visible CTAs
  • Place CTAs in strategic locations
  • Use persuasive language

6. Make it easy to contact you

If someone has a question or wants to get in touch with your company, they should be able to do so easily from your website. Include a contact form on your site, as well as your contact information, such as your phone number and email address. You can also add a live chat feature to your website so visitors can get help in real-time.

Quick hits:

  • Include a contact form
  • Add your contact info
  • Use live chat

7. Use compelling copy

The words on your website are just as important as the visuals. Use persuasive language to tell your company’s story and describe your products or services in a way that will appeal to your target audience. Be sure to proofread your site carefully to ensure there are no spelling or grammar errors.

Quick hits:

  • Write compelling copy
  • Tell your company story
  • Use SEO keywords

8. Create a blog

A blog is a great way to add fresh content to your website on a regular basis. You can use your blog to share company news, write helpful articles, or showcase your products and services. If you don’t have time to maintain a blog, you can hire a professional writer to do it for you.

Quick hits:

  • Use your blog to share news
  • Write helpful articles
  • Showcase your products or services

9. Add social media buttons

If you’re active on social media, make sure to add social media buttons to your website so visitors can easily follow you. You can add buttons for all of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Quick hits:

  • Link to your social media profiles
  • Encourage visitors to follow you

10. Use Google Analytics

Google Analytics is a free tool that allows you to track the traffic to your website. This is helpful for understanding who is visiting your site and what they’re interested in. You can use this information to make changes to your website and improve your marketing efforts.

Quick hits:

  • Track web traffic
  • Understand your audience

11) Hire a web design company

If you don’t have the time or resources to design a website yourself, you can hire a web design company to do it for you. Be sure to research companies carefully and read online reviews before making your decision.

Quick hits:

  • Hire a web design company
  • Research web design companies
  • Read online reviews

12) Optimize your website for search engines

If you want your website to be found by potential customers, it’s important to optimize it for search engines. This can be done by using keywords throughout your site, as well as adding backlinks to high-quality websites.

Quick hits:

  • Optimize for search engines
  • Use keywords
  • Add backlinks

13) Test your website

Before you launch your website, it’s important to test it to ensure everything is working properly. This includes testing all of the links, forms, and images on your site. You can also use a tool like Google PageSpeed Insights to test the speed of your website and make sure it’s loading quickly.

Quick hits:

  • Check all links, forms, and images
  • Use Google PageSpeed Insights

14) Update your website regularly

Once your website is live, it’s important to keep it up-to-date with fresh content. This can be done by adding new blog posts, products, or pages to your site. You should also update your website regularly to ensure it’s running smoothly and there are no broken links or other errors.

Quick hits:

  • Add new content
  • Check for errors

15) Promote your website

Once your website is live, you need to start promoting it to attract visitors. You can promote your site through social media, online advertising, and by creating helpful content that ranks well in search engines.

Quick hits:

  • Use social media
  • Do online advertising
  • Create helpful content

16) Get feedback on your website

It’s important to get feedback on your website from both customers and strangers. You can use tools like UserTesting to find people to test your site and give you feedback. Alternatively, you can post in web design forums or ask friends and family for their opinion.

Quick hits:

– Get feedback from web design forums

– Ask friends and family for feedback

Final thoughts

Now that you have the tools you need to create a website that is both beautiful and user-friendly, it’s time to get started! If you’re feeling overwhelmed, don’t worry. Our team at Graticle is here to help. We’ll work with you every step of the way to make sure your website reflects your business in the best possible light. Ready to get started? Contact us today for a free consultation! Call or text (360) 450-3711.

Who is Graticle?

Graticle is a web design company specializing in manufacturing web design. We are based in Washington State and have worked with manufacturing companies across the state. Our team has over 10 years of experience in web design and marketing, and we are dedicated to helping our clients succeed online.

Frequently Asked Questions

How can I make my website more user-friendly for my manufacturing company?

You can start by ensuring that your website is designed with a mobile-first approach. This means that your website should be designed to look great and function well on smaller devices like smartphones before being optimized for larger devices like desktop computers. You should also make sure that your website loads quickly, since users are often impatient when it comes to web browsing. Finally, you should include clear and concise calls to action on your website so that users know what they should do next.

What are some common web design mistakes that manufacturing companies make?

  1. Not having a clear purpose or target audience for their website.
  2. Not having a well-designed and user-friendly website.
  3. Not keeping their website updated with the latest information and content.
  4. Not making use of social media and other online tools to promote their website and business.
  5. Not having a clear call to action on their website.

What are some web design trends that are popular with manufacturing companies?

Some web design trends that are popular with manufacturing companies include using large, high-quality images, making use of negative space, using bold and strong typography, and including animated elements. Additionally, many manufacturing companies are now opting for a more minimalistic approach to web design, as this can help to create a more modern and sleek look for their website.

How can a manufacturing company find a good web designer?

There are a few different ways to find a good web designer for your manufacturing company. You can start by asking for referrals from other businesses in your industry, or searching for web designers online. Once you have a few designers in mind, be sure to check out their portfolios and read reviews from past clients to get an idea of their quality of work. Once you’ve found a few designers that you like, be sure to get in touch with them and ask for quotes so that you can compare prices.

How often should a manufacturing company update its website?

It is generally recommended that manufacturing companies update their website at least once every month, in order to keep the information on their site fresh and relevant. Additionally, it is important to make sure that your website’s design is kept up-to-date with the latest web design trends. By doing this, you can ensure that your manufacturing company’s website always looks its best and is easy for users to navigate.

Written by Shawn Hooghkirk on November 14, 2022

Last updated on November 14, 2022. Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

The BEST graphic artist I have worked with in the past 20 years. Found him (surprisingly) on Craigslist. Extremely fast, affordable, and the best quality of work I’ve ever received. He very carefully listened to my ideas and produced graphics exactly reflecting my vision. Shawn’s work exceeded my expectations. His quality of work was also complimented by the printing company who usually reserves comments.

Candy Jackson

Portland, Oregon

Very able and professional – would definitely recommend.

Patrick G

Owner

Software Company

Surrey, UK