If you are in the construction business, then you know how important it is to have a website. Websites provide construction businesses with an opportunity to show off their work and attract new customers. With that said, construction web design plays a huge role in whether or not your website will be successful at attracting this traffic. In this post, we’ll go over 17 secrets of the best looking construction websites!
Secret #01: Keep it simple
Simplicity is key when it comes to construction web design. Too many bells and whistles can actually be distracting and make your website look cluttered. When designing your website, focus on keeping the layout clean and easy to navigate. This will help visitors stay on your site longer and potentially convert into construction leads.
Secret #02: Use construction images and videos
People love pictures! That is why it’s so important to include construction photographs and construction videos on your website. These elements will help give potential customers a sense of what you can do for them, as well as show off the quality of your work. By including these types of multimedia, you will help persuade website visitors to contact you for construction services.
Secret #03: Use a professional construction web design company
While it may be tempting to try and save money by designing your website yourself, this is not always the best idea. A professional construction web design company can help ensure that your website looks its best and functions properly. They will also have the experience necessary to make sure your website attracts traffic and converts leads into customers.
Secret #04: Utilize a strong call-to-action
A call-to-action (CTA) is an important part of any construction website. This is what encourages website visitors to take action, such as contacting you for more information or scheduling a consultation. Make sure you include a strong construction CTA on each page of your construction website.
Secret #05: Incorporate mobile responsive design elements
Most construction companies are aware that their website needs to be mobile friendly, but many neglect to take this into consideration when designing the site’s construction web design. Mobile responsive design is extremely important because it ensures that visitors can access your site no matter what device they are using (desktop computer, tablet or cell phone). If you want more leads and customers who are searching for construction services through their smartphones, make sure your website is viewable across all devices.
Secret #06: Optimize photos and videos for search engines
Adding relevant keywords throughout content will help boost SEO efforts so potential new clients will find you in construction related Google searches. When adding construction images and videos to your website, be sure to include keywords in the file name and description. This will help improve your site’s ranking on search engines and bring in more traffic.
Secret #07: Use a professional logo
A well-designed construction logo can go a long way in helping attract customers to your construction business website. It is important that your logo is memorable, unique and correctly represents what you do as a construction company. By using a professional graphic designer, you can ensure that your logo looks great and helps represent your brand accurately online.
Secret #08: Stick to a consistent color scheme
In order for visitors of your construction website to have an enjoyable experience, it is important that you stick to a construction color scheme throughout the site. Try to stay away from bright neon colors and stick with construction related tones such as orange, blue or green. This will help visitors navigate your website easily and keep them engaged in what you have to offer.
Secret #09: Maintain construction website freshness
Since construction websites are built to help attract traffic, it is important that you update the site regularly. This means making changes as construction services change or new construction projects come up. By staying on top of your content and adding relevant pages, SEO efforts will be boosted by having a continuously updated construction website.
Secret #10: Add construction related blog posts
One of the best ways to keep a construction website fresh is by adding construction related content. This can be done through blogging on your construction company’s site, so potential customers know you are knowledgeable about the industry and will want to work with you. Adding relevant blog posts that feature construction tips or general knowledge will help boost SEO efforts and bring in more leads who need construction services.
Secret #11: Include construction company contact information
The construction design of your construction business website should include a strong call-to-action as well as easy to find contact information. Make sure potential customers know how they can easily be in touch with you and what steps need to be taken next for them to receive more information about construction services from your construction company. This will help increase the number of leads that come through your door.
Secret #12: Optimize for search engines
Optimizing a construction website is important because it helps attract new visitors who are searching specifically for construction businesses like yours online, based on keywords related to their needs or specific projects. While SEO takes time, following basic best practices such as including content and building links over time will help improve your website’s ranking on search engines and bring in more construction leads over time.
Secret #13: Add customer testimonials
Customer testimonials are a great way to show off the quality of construction services you offer potential clients. By displaying quotes from satisfied customers on your construction website, it will help encourage other visitors to reach out for more information about what you can do for them. Plus, happy customers are always willing to spread the word about a good construction business they’ve worked with!
Secret #14: Offer an e-newsletter subscription
An e-newsletter is a great way to keep in touch with current and past customers, as well as attract new ones. Offering an e-newsletter subscription on your construction website is a great way to keep people up-to-date with construction industry news, as well as any new services or products you may be offering. This will help boost loyalty among customers and encourage them to return in the future.
Secret #15: Talk about what you do best!
Finally, when writing copy for your construction company’s website, remember to always stay positive and highlight all of the amazing things you have done in the past for previous clients. Potential customers want to know why they should work with you instead of another construction firm out there – so make sure they know you are the construction company they should choose!
Secret #16: Include a project portfolio
A project portfolio is another great way to show off the work you have done in the past for previous clients. By including an online portfolio on your construction website, it will allow potential customers to browse through different projects that you have worked on and get a better idea of what construction services you can do for them.
Secret #17: Add a contact form or request a quote
Finally, construction websites should always include a contact form or request a quote. This will allow potential customers to easily get in touch with you and receive information about construction services from your company right away. Including this on your construction website is an excellent way to boost leads coming through the door!
Construction Web Design
If you are in the construction business, then you know how important it is to have a website. Websites provide construction businesses with an opportunity to show off their work and attract new customers. Construction web design plays a huge role in whether or not your site will be successful at attracting this traffic. We’ve compiled 17 secrets of the best looking construction websites that we think would help any company stay on top of trends and stand out among competitors!
Do you need help with your website? Give us a call! (360) 450-3711