Graticle Design Logo White

18 Cleaning Company Web Design Tips to Increase Conversions

February 21, 2022    Reading Time: 4 Minutes

When it comes to web design, businesses in the cleaning industry have unique needs. Unlike other industries, you can’t simply showcase beautiful product images or customer testimonials on your website and call it a day. Potential customers need to know that you’re a reliable and experienced company that can handle their specific cleaning needs. In this blog post, we will discuss 18 tips for designing a website that increases conversions for cleaning companies!

Tip #01: Start with Your Target Audience in Mind

When designing your website, it’s important to start by thinking about your target audience. Who are you trying to reach? What are their needs and wants? Once you have a good understanding of your target audience, you can begin tailoring your website design and content specifically to them.

Tip #02: Use Professional Photography and Graphics

Potential customers will be much more likely to trust your company if you use professional photography and graphics on your website. Make sure all of the images on your website are high quality and accurately reflect what your business is all about.

Tip #03: Keep Your Website Design Clean and Simple

Your website design should be clean and simple, with easy-to-read fonts and minimal clutter. Too much text or complex graphics can be overwhelming and confusing for potential customers. Keep your website design sleek and streamlined to make it easy for visitors to navigate.

Tip #04: Use a Clear Navigation Menu

Your website’s navigation menu should be easy to find and use. Make sure all of the most important pages are easily accessible from the main menu, and that the menu is easy to understand. Don’t make your visitors guess how to navigate your website!

Tip #05: Use Testimonials on Your Homepage

Testimonials can be a powerful tool for increasing trust and conversions on your website. Display customer testimonials prominently on your homepage, and make sure to include photos of the customers if possible. This will help potential customers see that you have a proven track record of success.

Tip #06: Use Eye-Catching Headlines

Your website’s headlines should be eye-catching and engaging, designed to capture the attention of potential customers. Make sure the headlines on your website are relevant to the content of the page, and that they accurately reflect what your business is all about.

Tip #07: Use Compelling Videos

Video can be a very effective way to engage potential customers on your website. If you have video content related to your business, make sure to embed it on your website. You can also use video testimonials from happy customers to increase trust.

Tip #08: Use an Easy-to-Use Contact Form

Your contact form should be easy to find and use, with all of the necessary information included. Make sure potential customers don’t have to hunt for your contact information, and that they can easily get in touch with you if they need more information.

Tip #09: Include a Detailed About Us Page

Your website’s about us page is a great opportunity to tell potential customers more about your company and what you stand for. Make sure to include detailed information about your history, mission, and values. This will help potential customers understand what makes your company unique.

Tip #010: Use Eye-Catching Graphics on Your Homepage

Your homepage is the first thing potential customers will see when they visit your website. Make sure to use eye-catching graphics and design elements to capture their attention. You can also use a logo or slogan to help brand your company.

Tip #11: Use Customer Testimonials Throughout Your Website

Testimonials are a great way to build trust with potential customers. Make sure to include customer testimonials throughout your website, not just on the homepage. This will help convince potential customers that you’re a reliable and trustworthy business.

Tip #12: Include Detailed Service Information

Potential customers need detailed information about your services in order to make an informed purchase. Make sure to include service descriptions, specifications, and photos on your website. This will help potential customers learn more about what you have to offer.

Tip #13: Use a Professional-Looking Logo

Your company’s logo is one of the most important branding tools you have. Make sure your logo looks professional and accurately reflects what your business is all about. You can also use a slogan along with your logo to help strengthen your brand identity.

Tip #14: Use Responsive Website Design

A responsive website design is essential in today’s mobile-dominated world. Make sure your website looks good on all devices, from desktop computers to smartphones and tablets. This will help you reach more potential customers and increase conversions.

Tip #15: Use Eye-Catching Colors and Fonts

Your website’s colors and fonts should be eye-catching and attractive. Choose colors that reflect the tone of your business, and use fonts that are easy to read. Don’t use too many different fonts or colors, as this can make your website look cluttered and unprofessional.

Tip #16: Use an Engaging Homepage Slideshow

If you have a lot of content to share, consider using a homepage slideshow to showcase it. This will help keep potential customers engaged and interested in your website. Be sure to include photos, videos, and text that accurately reflect your business.

Tip #17: Regularly Update Your Website Content

One of the best ways to keep potential customers interested in your website is by regularly updating the content. Add new blog posts, articles, photos, and videos on a regular basis. This will help keep visitors coming back to your website for more information.

Tip #18: Use a Professional Web Designer

If you’re not sure how to design and build a website, consider using a professional web designer. This will ensure that your website looks good and functions properly. A well-designed website can help increase conversions and sales.


Cleaning businesses have unique website design needs that must be taken into account in order to increase conversions. By following the 18 tips we’ve outlined in this blog post, you can create a website that will make potential customers feel confident about hiring your company for their cleaning needs. Have any questions or need help getting started? Contact us today! We would be happy to assist you with designing a website that increases conversions and helps grow your cleaning business. Call (360) 450-3711

Written by Shawn Hooghkirk on February 21, 2022

Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

I have worked with Shawn on multiple Web design projects and all I have to say is, he is the best person I have ever partnered with.

I own a marketing firm and when I have a client that needs an awesome website, I will only use Shawn as my designer and development guy.

He asked all the right questions, and his process for building sites is better than anyone’s I’ve seen.

Just hire him. That’s it.

Jeremy Friedland


Digital Marketing Maniacs

Vancouver, Washington

Graticle Design has been a life saver for my company AGL Publishing. I initially developed the website, but as time has passed and technology has evolved, I realized I needed someone who could keep up with those tech challenges and changes. Being a book publisher, I am always looking for new ways to create unique advertising and marketing options, as well as meet the needs of my authors. Shawn has been there to help me at each stage of change. I come up with the ideas and he implements them. He is also my “calm in the midst of the storm” when my website is hacked, or my merchant account decides to create updates! To sum it up in a few words… A++ Customer service!

Laurie Long


AGL Publishing, Inc.

Fresno, CA