18 PPC Tips Tricks You Need to Know

If you’re running a PPC campaign, it’s important to make sure you’re doing everything you can to optimize your results. PPC can be a great way to get leads and sales, but only if you’re doing it correctly. In this blog post, we will discuss 18 PPC tips and tricks that will help you improve your results!

Start by creating a list of keywords that are relevant to your business:

Take the time to create a list of keywords that you think would be relevant to your business and target audience. Think about what search queries people might use when they are looking for products or services related to yours. Don’t make your keywords too broad – instead, focus on specific words and phrases that are highly targeted. For example, if you sell shoes, don’t just use the keyword “shoes” – try to get specific and use phrases like, “blue men’s running shoes.”

Consider using long-tail keywords:

Long-tail keywords are phrases that contain more than three words. They tend to be less competitive and may have a higher conversion rate since they are more specific. You should consider using long-tail keywords in addition to your main keyword list, as they can help you target a more specific audience with better results. An example of a long-tail keyword might be, “women’s black running shoes size 10.”

Establish realistic short and long-term goals for campaigns:

Before launching your campaigns, you should identify short and long-term goals. Having realistic goals will help you track the success of your PPC efforts and make adjustments as needed. Short-term goals might include generating a certain number of leads in a month or increasing sales by a certain percentage. Long-term goals could include growing brand awareness or acquiring new customers.

Bid on keywords that have a high click-through rate (CTR):

Take the time to analyze which keywords have a high click-through rate (CTR) on your ads. This will help you determine which keywords are more likely to convert and should be given higher bids than others. You can look at your ad’s performance report in Google Ads or any other PPC platform to see the CTR for each keyword.

Consider the amount you are willing to pay per click:

When setting up your PPC campaign, make sure to consider how much you’re willing to pay for each click. This will help you determine which keywords you can afford to bid on and which ones may not be worth it due to their higher cost-per-click (CPC). You should also keep in mind that you may need to adjust your bids as the campaign progresses to optimize your results.

Experiment with different ad formats, including text, image, and video ads:

Different ad formats can have different levels of effectiveness, depending on your audience. You should consider testing out different ad formats to see which one resonates most with your target market. Text ads tend to be the traditional standard for PPC campaigns and are a great starting point, but experimenting with image and video ads may bring better results for you in the long run.

Test different ad copy:

Your PPC ads should be tailored to your specific target audience, so it’s important to test out different ad copy and see which one resonates best with them. Try using different headlines, calls-to-action, and other elements of the ad to see which combination performs better. You

Create multiple ad groups for your campaigns:

Creating multiple ad groups for each campaign can help you target different audiences more effectively. For example, if you are running a PPC campaign for shoes, create separate ad groups for men’s and women’s shoes. This will allow you to create ads that are more specifically tailored to each group, leading to better results.

Target mobile users by creating separate campaigns for smartphones and tablets:

With more and more users accessing the Internet from their mobile devices, it’s important to make sure you are targeting these users as well. Create separate campaigns for smartphones and tablets so that you can create ads specifically tailored to each device. This will help you maximize your return on investment (ROI) by ensuring that your ad is seen by potential customers regardless of what device they are using.

Set up conversion tracking:

If you want to maximize your PPC campaigns, it’s important to set up conversion tracking. This will allow you to track which keywords, ads and ad groups are performing well so that you can adjust your strategy accordingly. You should also keep an eye on your cost per conversion so that you can optimize your campaigns to get the best return on investment. Be sure to track your conversions in phone calls, form completions, impressions, and clicks as well.

Test different ad copy:

Testing different ad copy is a great way to optimize your PPC campaigns. Try to write at least two or three versions of each ad so that you can test which one performs best. You should also try testing different headlines and call-to-action phrases to see which ones have the highest click-through rate. This will help you get the most out of your campaigns and maximize your results.

Utilize A/B testing to refine campaigns and ad copy:

A/B testing is the process of running two different versions of an ad or campaign to see which one performs better. This allows you to make changes and refinements in real-time based on the data from your campaigns, ensuring that you are getting the best results possible. A/B testing is a powerful tool that can be used to optimize your PPC campaigns and get the most out of your budget.

Take advantage of remarketing and retargeting campaigns:

Remarketing and retargeting are powerful tools that allow you to target users who have already interacted with your website or ads. These campaigns can be used to remind them of your product or service, encouraging them to return and make a purchase. Remarketing and retargeting campaigns help ensure that you are getting the most out of your PPC budget by targeting people who are more likely to convert.

Use geo-targeting to serve ads based on location:

Geo-targeting allows you to serve ads to people who are in a specific area. This is especially useful if you have a locally-oriented business, as it will allow you to target people who are more likely to be interested in your product or service. Geo-targeting can also be used for broader campaigns, allowing you to customize your message based on the location of your audience.

Utilize negative keywords:

Negative keywords can be a great way to help you improve your PPC campaigns. Negative keywords are words and phrases that you don’t want your ads to show up for. This will help you filter out irrelevant searches and save money on clicks from people who aren’t likely to convert.

Target the right locations:

When running PPC campaigns, it’s important to target the right geographic locations. Make sure you are targeting your ads to people who are actually likely to convert, such as people in the same city or state as your business. You should also look into targeting areas of high population density with a higher CPC bid.

Create an effective landing page:

Your landing page plays an important role in your PPC campaigns, as it’s the first thing potential customers will see when they click on your ad. Make sure you create a landing page that is optimized for conversions and encourages visitors to take action. Include relevant information about your business, use clear call-to-actions, and be sure to include an incentive so that visitors are more likely to convert.

Monitor your performance:

Once you have set up your PPC campaigns, it’s important to monitor their performance regularly. Look for any changes in impressions, clicks, and conversions so that you can adjust your strategy accordingly. You should also check the quality score of each keyword to make sure they are still relevant and not being wasted on irrelevant searches.


Lastly, don’t forget to test different strategies and keep track of what works best. PPC is an ever-changing landscape, and you need to be constantly experimenting and tweaking your campaigns to stay ahead of the competition and maximize your returns. With the right strategy, you can ensure that your PPC campaigns are performing at their best.

In Conclusion

If you follow these 18 PPC tips and tricks, you will see an improvement in your results. Keep in mind that this is a continuous process. And if you need help along the way, our team at Graticle is always here to help. We can help with your paid advertising and would be happy to talk with you about how we can improve your results. Contact us today for a free consultation! call or text (360) 450-3711.

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