18 Realtor Web Design Tips to Boost Your Business

February 22, 2022    Reading Time: 5 Minutes

If you’re a realtor, then you know that having a well-designed website is essential to your success. A good website will help you attract more clients and make more sales. In this blog post, we will discuss 18 tips for creating a realtor web design that will boost your business!

Tip #01: Keep it simple.

When designing your website, keep in mind that simplicity is key. Don’t try to cram too much information onto your homepage. Instead, focus on creating a clean and easy-to-use design that will make it easy for visitors to find what they’re looking for.

Tip #02: Use high-quality images.

One of the best ways to make your website stand out is by using high-quality images. Make sure to choose photos that are both eye-catching and relevant to your business.

Tip #03: Use clear and concise text.

Your website’s text should be clear and concise. Avoid using too much jargon or industry lingo, as this can be confusing for visitors. Instead, focus on writing content that is easy to understand and informative.

Tip #05: Add videos and animations.

Adding videos and animations to your website can be a great way to engage visitors and make your site more visually appealing. Be sure to choose videos that are relevant to your business, and make sure they are easy to watch and understand.

Tip #06: Use clear call-to-action buttons.

Your website’s call-to-action buttons should be clear and easy to see. Make sure they stand out from the rest of your homepage design, and use action verbs (e.g., “sign up,” “download”) to encourage visitors to take action.

Tip #07: Use customer testimonials.

If you have any customer testimonials, be sure to add them to your website. This type of content can help build trust and credibility with potential clients.

Tip #08: Use a responsive design.

A responsive website design is essential for realtors, as it will ensure that your site looks great on all devices (including smartphones and tablets).

Tip #09: Regularly update your content.

Be sure to regularly update your website’s content with fresh blog posts, news articles, and images. This will help keep visitors engaged and coming back for more.

Tip #10: Add an “About Us” page.

Your “About Us” page is a great opportunity to tell potential clients more about your business and what sets you apart from the competition. Be sure to include information about your team, your approach to real estate, and any other relevant details.

Tip #11: Have an attractive logo.

Your website’s logo is one of its most important visual elements. Make sure it is professional and eye-catching, and use it throughout your site to create a consistent branding identity.

Tip #12: Optimize your website for search engines.

In order to attract more visitors from Google and other search engines, you’ll need to optimize your website for SEO. This means using the right keywords and phrases in your content, as well as adding metadata tags to your images.

Tip #13: Add a blog.

A blog is a great way to keep your website’s content fresh and relevant. It also helps improve your site’s SEO ranking, as search engines love websites that are regularly updated with new content.

Tip #15: Use custom graphics.

One of the best ways to make your website stand out from the competition is by using custom graphics. Be sure to use high-quality images and fonts throughout your design, and make sure all of your visuals are consistent with your branding.

Tip #16: Use a professional web host.

A professional web host is essential for any realtor website. They will provide you with the bandwidth and storage space you need to run your site, as well as a fast and reliable environment for your website.

Tip #17: Make sure your website is mobile-friendly.

As mentioned earlier, a responsive website design is essential for realtors. In addition, you should make sure that all of your website’s content is easy to read and navigate on mobile devices.

Tip #18: Include contact information.

Make sure potential clients can easily find your contact information by including it prominently on your website. Include your phone number, email address, and mailing address on your homepage, as well as in the footer of all your website pages.

Is SEO good for Realtors?

SEO is an acronym for “search engine optimization.” It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in Google and other global search engines. Realtors should consider using SEO services to help them rank higher in online searches for real estate related keywords. When it comes to real estate, SEO is essential for businesses who want to stay competitive.

There are many benefits of using SEO for realtors. First, by optimizing your website and content around relevant keywords, you can attract more potential buyers and clients from online searches. Secondly, good SEO practices help build trust and credibility with your audience. When your website appears at the top of search engine results pages (SERPs), it lends authority to your brand and can help you close more deals. Finally, SEO is a cost-effective marketing strategy that can produce long-term results.

If you’re looking for realtor web design tips that will boost your business, consider using SEO services. SEO can help you rank higher in online searches, build trust and credibility with your audience, and achieve long-term results. Contact us today to learn more about our SEO services for real estate businesses!

Bonus: Avoid these real estate web design pitfalls

When it comes to real estate web design, there are a few common mistakes that can be made. To make sure your website is effective in promoting your business, avoid these pitfalls:

Not having a clear call to action on your homepage. Your website should be designed with a goal in mind, and that goal should be clear to your visitors. Make sure your main CTA (call to action) is easy to see and understand.

Not having enough or the right kind of content. Your website is a valuable resource for potential clients, so make sure you’re providing them with the information they need. This includes everything from real estate market trends to tips for buying or selling a home.

Having a cluttered or outdated design. A modern, professional web design is essential for conveying trust and credibility to your visitors. Make sure your website looks up-to-date and easy to navigate.

Not optimizing your website for search engines. If you’re not doing everything you can to optimize your website for search, you’re missing out on a lot of potential traffic. Make sure your site is keyword-rich and includes relevant metadata.

Not promoting your website offline. Don’t forget to promote your website offline as well! Make sure your business cards, letterhead, and other marketing materials include your website address.

Conclusion

Creating a website that sells takes more than just slapping some images and text onto a template. If you want your realtor website to be successful, it’s important to design it with your target audience in mind and follow the best practices for web design. At Graticle, we have over 13 years of experience designing effective websites that convert browsers into clients. Contact us today for a free consultation, and let us help you create a website that will boost your business! Call (360) 450-3711

Written by Shawn Hooghkirk on February 22, 2022

Shawn is the President of Graticle, Inc.

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Hi Shawn,

Thank you for all of the outstanding work you’ve done for me! As my business grows I will be adding more pages and content.

I have enclosed a few of the business cards that you have designed for me. Everyone who sees them loves the new look of “A-Miller Deposition Services”!

Again, Thanks,

Matt Miller

Owner / Operator

A-Miller Depositions

www.AMillerProduction.com

Fresno, California

Working with Shawn was and continues to be great. As a new business with a new website in place, Shawn was able connect some missing items and fine tune what I had already developed. He went the extra mile and put together video clips for me walking me through the process on how to utilize what he put together. It’s really brilliant and so helpful. I can access these short how to’s anytime I need a refresher.

Another great thing about Shawn is that he always responds to an email that day or the very next and works in such a timely and efficient manner. He’s definitely proven to be a great problem solver and is there to help with anything big or small.

I highly recommend Graticle Design without hesitation!

Christina Nickerson

Owner

Christina Nickerson Style

www.ChristinaNickersonStyle.com

Ellensburg, Washington