If you’re a physical therapist, then you know how important it is to have a website that converts visitors into patients. A well-designed website can help you attract new patients and increase your revenue. In this blog post, we will discuss 20 web design tips that will help physical therapy clinics increase their conversion rates. Keep reading to learn more!
Tip #01: Use high-quality images
One of the best ways to improve your website’s conversion rate is by using high-quality images. If you’re not sure where to find high-quality images, there are a few online resources that you can use, such as Getty Images and Shutterstock. You can also hire a professional photographer to take photos of your physical therapy clinic. By using high-quality images on your website, you will create a more professional and trustworthy impression for visitors.
Tip #02: Use clear and concise text
When it comes to web design, clarity is key. Visitors should be able to understand what you’re saying within seconds. This means that you need to use clear and concise text on your website. Avoid using long paragraphs and big blocks of text. Instead, break up your text into short, easy-to-read sentences.
Tip #03: Use simple navigation menus
Another way to improve your website’s conversion rate is by using simple navigation menus. Your navigation menu should be easy to understand and use. Make sure that all of the links in your menu are functional and lead to the correct pages on your website. If you have a lot of content on your website, consider breaking down your menu into categories. This will make it easier for visitors to find what they’re looking for.
Tip #04: Use call-to-action buttons
One of the most effective ways to increase conversions is by using call-to-action buttons. These are the buttons that encourage visitors to take a specific action, such as signing up for your mailing list or scheduling a consultation. Make sure that your call-to-action buttons are easy to see and use. You may also want to consider using different colors for your call-to-action buttons in order to stand out from the rest of your website design.
Tip #05: Use testimonials
If you’re looking for a way to increase conversions, then you should consider using testimonials on your website. Testimonials can help convince visitors that you’re an authority in your field and that they can trust you. When choosing testimonials, make sure to select ones that are relevant and believable. You can also use testimonial videos to add an extra level of credibility.
Tip #06: Use a professional-looking logo
Your physical therapy clinic’s logo is one of its most important branding tools. A well-designed logo can help create a positive impression for potential patients. If you don’t have a logo yet, or if you’re not happy with your current logo, consider hiring a professional logo designer.
Tip #07: Use a clear and concise headline
Your website’s headline is one of the most important pieces of text on your entire website. This is because it’s the first thing that visitors will see when they land on your homepage. Make sure that your headline is clear and concise, and that it accurately represents what your physical therapy clinic is all about.
Tip #08: Use a compelling call-to-action sentence
In addition to using call-to-action buttons, you should also use a compelling call-to-action sentence on your website. This sentence should encourage visitors to take action, such as scheduling a consultation or signing up for your mailing list. By using a strong call-to-action sentence, you can increase the chances that visitors will take action.
Tip #09: Use color strategically
Color is an important part of web design, and you should use it strategically to create a positive impression for visitors. Certain colors can help create a feeling of trust or professionalism, while other colors can be used to encourage visitors to take action. When choosing colors for your physical therapy clinic’s website, make sure to consider the message that you want to send to visitors.
Tip #010: Use a physical address on your website
If you have a physical location, then you should make sure that it’s listed on your physical therapy clinic’s website. This will help create trust between you and potential patients. If you don’t have a physical address, at least include the city where your physical therapy clinic is located (this can be especially helpful for local SEO). You may also want to consider including information about how visitors can get in touch with someone from your physical therapy clinic via email or over the phone.
Tip #011: Use a phone number and email address
Make sure that you include a phone number and/or email address so that potential patients know how they can get in touch with someone from your physical therapy clinic if they have any questions or concerns. If possible, consider adding an appointment scheduler directly onto your website (this will save people time since they won’t have to call or email your physical therapy clinic in order to schedule an appointment).
Tip #012: Use responsive web design
Responsive web design is a must for physical therapists. It’s important that visitors can easily view your physical therapy clinic’s website on their mobile devices as well as desktop computers. If you don’t have a responsive website yet, consider hiring a professional web developer who specializes in this type of work.
Tip #013: Use easy-to-read fonts
It’s important that you use easy-to-read fonts on your physical therapy clinic’s website. This will make it easier for potential patients to read the content on your website. You may also want to consider using larger font sizes for headings and other key pieces of text.
Tip #014: Use white space strategically
White space is an important part of web design, and it can be used strategically to improve readability as well as keep visitors engaged with content on your physical therapy clinic’s website. Using much white space can make your website look cleaner and more professional, while using little white space can help to highlight important content.
Tip #015: Don’t use stock photos
While it may be tempting to use stock photos on your physical therapy clinic’s website, it’s usually not a good idea. This is because stock photos can look generic and unprofessional, which may not reflect your physical therapy clinic in a positive light. If you do decide to use images on your website, make sure that they are high quality and professionally taken.
Tip #016: Use images of people
Images of people can be a great way to connect with potential patients on your physical therapy clinic’s website. By using images of people, you can create an emotional connection with visitors and encourage them to learn more about your physical therapy clinic. Make sure that the people in your images are smiling and appear happy, as this will help create a positive impression for visitors.
Tip #017: Use images of your physical therapy clinic
If you have pictures of your physical therapy clinic, then use them on your website. This will help potential patients learn more about the physical therapy services that you offer. You may also want to consider using before-and-after images of patients who have received physical therapy treatment from your clinic.
Tip #018: Use videos
Videos are becoming increasingly popular on websites, and they can be a great way to showcase the work that your physical therapy clinic does. If you have any patient success stories or demonstration videos of physical therapy treatments, then make sure to add them to your website. This will help potential patients learn more about what to expect if they choose to receive physical therapy treatment from your clinic.
Tip #019: Use an easy-to-use contact form
Make it easy for potential patients to get in touch with you by using an easy-to-use contact form on your physical therapy clinic’s website. This will save people time and hassle since they won’t have to search through your website for information on how to contact you. Place the contact form prominently on your website’s homepage, and make sure that it’s easy to find.
Tip #020: Use an online appointment scheduler
If possible, consider adding an appointment scheduler directly onto your website (this will save people from having to visit a separate website). This will make it easier for potential patients to schedule appointments with your physical therapy clinic. Make sure that the appointment scheduler is easy to use and visually appealing.
If you’re looking for help designing a website that converts visitors into patients, then we can help. Our team of experts have years of experience in web design and SEO. We know what it takes to create a website that attracts new patients and drives revenue for physical therapy clinics.
Contact us today to learn more about our services or to get started on your project! Call (360) 450-3711