When it comes to web design, the call-to-action button is one of the most important elements on your page. It’s what encourages your visitors to take the next step and become customers. But creating an effective CTA button can be tricky. In this blog post, we will discuss 22 insanely effective ways to boost your call-to-action buttons!
What are call to action buttons?
A call-to-action button (CTA) is a web page element that encourages your visitors to take action. It can be anything from subscribing to your newsletter to making a purchase. The key is to make sure your CTA stands out and is easily visible on your page.
Why are call to actions important?
Call-to-actions are important because they help convert your web traffic into leads or customers. Without a CTA, your visitors may not know what to do next on your website.
What makes a good call to action button?
Before we dive into the tips, let’s first take a look at what makes a good call to action button. A good CTA button:
- Is clearly visible and easy to find
- Stands out from the rest of the page
- Uses strong, persuasive language
- Is sized appropriately for the web page layout
Now that we know what makes a good CTA button, let’s take a look at how we can make them even better!
How can I improve my call to action?
Here are ten insanely effective ways to boost your call-to-action buttons:
Make your CTA buttons stand out.
One of the easiest ways to make your call-to-action buttons more effective is to make them stand out from the rest of the page. You can do this by using a different color, size, or shape. Just be sure that they are easy to see and don’t blend in with the background.
Include strong, persuasive language.
Your CTA buttons should use strong, persuasive language that encourages your visitors to take the next step. For example, you could use phrases like “sign up now” or “buy today.”
Include images or videos.
CTA buttons with accompanying images or videos are generally more effective than those without. This is because they help to provide context and clarity about what clicking the button will do. Plus, it’s just more visually appealing!
Use directional cues.
Directional cues are visual elements that point your visitors in the direction of your call-to-action button. They can be as simple as an arrow or a line, and they are very effective at getting people to click on your CTA.
Use contrasting colors.
One way to make your call-to-action buttons more visible is to use contrasting colors. This will help them to stand out from the rest of the page and grab your visitors’ attention.
Make them clickable.
This may seem like a no-brainer, but it’s important to make sure that your call-to-action buttons are actually clickable. If they’re not, then people will likely just move on without taking the desired action.
Add microcopy.
Microcopy is small amounts of text that help to explain what your CTA button will do. For example, you might include microcopy that says “click here to sign up for our newsletter.” This helps to provide context and clarity about what clicking the button will do.
Make them mobile-friendly.
In today’s world, it’s important to make sure that your call-to-action buttons are mobile-friendly. This means that they should be easy to tap on a touchscreen device, and they should look good no matter what size screen your visitors are using.
Make your text bold and clear.
If you want your call-to-action button to be effective, you need to make sure that the text is clear and easy to read. Use bold, contrasting colors to make it stand out, and be sure to use concise, persuasive language.
Size your CTA buttons appropriately.
It’s important to size your call-to-action buttons appropriately for the web page layout. If they are too small, people might not see them or be tempted to click on them. If they are too large, they might overpower the rest of the page and distract from your message.
Make it clear what will happen when the button is clicked.
Your call-to-action buttons should be clear about what will happen when they are clicked. Will they be taken to a landing page? Will a form pop up? Be sure to include this information so that your visitors know what to expect.
Include a sense of urgency.
If you want people to click on your CTA button, you need to give them a reason to do it now. One way to do this is to include a sense of urgency in your button copy. For example, you could use words like “now” or “today.”
Make it easy to find.
Your call-to-action buttons should be easy to find on your web page. You can do this by placing them in a prominent location and using clear labels.
Test different button designs.
Not all call-to-action buttons are created equal. You may need to test out a few different designs before you find one that is effective for your website.
Use positive reinforcement.
Positive reinforcement can be a very effective way to get people to click on your CTA button. For example, you could include a message that says “Thank you for your interest!” after someone clicks on the button.
Include a CTA on every page.
Every web page should have at least one call-to-action button. This ensures that your visitors always have the opportunity to take the next step, no matter where they are on your site.
Make sure your CTA is mobile-friendly.
With more and more people accessing the internet from their mobile devices, it’s important to make sure that your call-to-action buttons are mobile-friendly. This means they should be big enough to click on and easy to find.
Make your CTA buttons interactive.
Another great way to make your call-to-action buttons more effective is to make them interactive. This means that instead of just clicking on the button, your visitors will have to do something else in order to activate it. For example, you could use a button that needs to be dragged or clicked and held down.
State the benefit of clicking the button.
Your call-to-action buttons should always state the benefit of clicking them. This means that you need to include a message that tells your visitors what they will get if they take the desired action. For example, if you’re offering a free e-book, your CTA button could say “Download your free e-book now!”
Bonus Round!
Use FOMO to increase the effectiveness of your CTA buttons.
If you want people to take action now, you can use FOMO (fear of missing out) to encourage them to do it. For example, you could say “Don’t miss your chance to get this amazing deal!” or “Act fast, this offer won’t last forever!”
Whip up emotion with your CTA buttons.
Another way to get people to take action is to provoke an emotional response with your call-to-action buttons. This could mean using buttons that are designed to look like they’re about to burst or adding some excitement with bright colors and animation.
Positioning is key for effective CTAs.
Your call-to-action buttons need to be positioned in a way that makes them easy to find and click on. This means they should be placed above the fold (the top of the web page) and near other elements that are relevant to your message.
Conclusion
By following these tips, you can create call-to-action buttons that are more effective and get more people to take the desired action on your website. So what are you waiting for? Start boosting those CTAs today!
If you’re looking for help with web design, be sure to check out our web design services. We can help you create a site that is both user-friendly and effective. Contact us today to get started! Call (360) 450-3711
