26 Ideas to Optimize Your Website

December 01, 2021    Reading Time: 6 Minutes

If you’re looking for web design ideas that will optimize your website, then this is the article for you! We’ve compiled a list of web design and development tips and tricks to help improve your site. These web design tips range from mobile optimization to search engine optimization. Some may be more relevant than others depending on what type of business you run, but we encourage everyone who runs a website to take these web design ideas into consideration when designing their site.

Optimize web design for mobile devices – With more and more people browsing the web on their phone or tablet, it is important to ensure your website looks good on both desktop computers and handheld devices. To optimize web design for mobile device users, make sure you can navigate your site easily with a finger instead of using the mouse on a desktop. Also, avoid using Flash on mobile devices as it is not supported by many different web browsers. Use a responsive web design framework instead – A responsive web design framework will automatically adjust the layout of your website to fit any screen size, making it look great on all devices.

Optimize web design for search engines – When designing your website, it is important to keep in mind how you can optimize web design for search engines. This means using relevant keywords and titles throughout your website, as well as creating easy-to-read content that will rank high in search engine results pages (SERPs).

Make use of web fonts – With more than 600 new web fonts being released every month, there is no excuse not to make your website look unique and stylish. Web fonts can be used on any web page, and are supported by all major web browsers.

Use multimedia content – Adding videos and images to your website can help improve user engagement and keep visitors on your site longer. Plus, it’s a great way to showcase your products or services.

Use web animation – Web designers have access to more web animations than ever before through HTML & CSS. Animation is a great way to draw attention towards important elements of your site while keeping the web page looking clean and professional.

Use web animation sparingly – When used too often, web animations can become distracting to visitors of your site. This is why it’s important only use web animation on certain parts of your website where you would like them to focus more attention or draw a user’s eye towards. Use these web design ideas wisely and they will help improve the web design of your website.

Make use of web analytics – Tracking how people are using your website is a great way to improve web design. Use web analytics tools such as Google Analytics to see which pages are being visited the most, what type of devices people are using to access your site, and how long they are staying on each page.

Use an SSL Certificate – If you are collecting any type of user information on your website (including email addresses), it is important to use an SSL Certificate. This will encrypt all data sent between the web server and the user’s web browser, ensuring that their information is safe and secure.

Allow web crawlers to easily access your content – In order to help improve web design, make sure web crawlers are able to easily access all of the content on your website. This means adding proper meta data (including title tags and meta descriptions) to each page, as well as ensuring your website is properly indexed by search engines.

Make sure you have quality content on every page of your site – This may seem like an obvious web design idea, but it’s still one of the most important. If you have quality content on every page of your website, visitors will be more likely to stay longer and potentially buy something from you.

Update your website regularly – As with any type of marketing, it is important to keep your website updated with fresh web content. This can help improve web design and continue to increase your web presence in search engine results pages (SERPs).

Optimize webpages for local search – Being visible on webpages for local search can help improve web design and increase web traffic. This means including relevant keywords, as well as optimizing your web pages with NAP (Name, Address & Phone number) information so you show up high in Google Maps.

Optimize webpages for international search – If you are selling products online or have a website that is available in multiple countries, it’s important to optimize web pages for international search. This means including other relevant keywords and phrases on webpages so they show up high in different types of results (such as Google Shopping).

Install a caching plugin for WordPress websites – If you have a WordPress web design, it is important to install a caching plugin. This will allow your web pages to load faster for visitors and improve web design.

Add contact forms to every page of your website – A contact form is a great way to collect leads from potential customers. Add contact forms to every page of your website so you can capture the information of everyone who visits.

Improve the visual appeal of your website – In order to help improve web design, make sure you use quality images on each page of your site as well as clear headings and sub headings. This web design tip will help improve web page readability and overall visual appeal for visitors to your site.

Test different web page layouts – A/B testing different web page layouts can be a great way to improve web design. Try testing two different versions of the same webpage and see which one performs better.

Include videos and images in your web content – Including videos and images in your web content is a great way to improve web design. Not only do they help break up the text, but they can also be helpful for explaining complex topics or products.

Install call tracking software on your website – If you’re selling products or services over the phone, it’s important to install call tracking software on your website so you can track how many leads are coming from your website.

Include a blog on your website – A blog is a great way to improve web design and keep visitors engaged with your site. It’s also an excellent way to increase web traffic through search engine results pages (SERPs).

Create a sitemap for Google Search Console – A sitemap is an important part of optimizing any website, but it’s especially helpful if you’re trying to get listed with the Google search engine. Creating a sitemap will allow Google bots to crawl through your entire site more efficiently, which means that your pages may rank higher when people use certain keywords in their searches. Use proper H tags on webpage copy – Using HTML headings (H tags) is a great way to improve web design and give web visitors a better idea of what each section of your website is about. Properly using heading tags can also help increase page ranking on search engine results pages.

Develop an SEO strategy – Developing an effective SEO strategy is one of the best ways to improve web design. Not only will it help you get more web traffic, but it can also help increase web page rankings in SERPs.

Provide an intuitive user experience – The number one goal of every website owner should be to provide an intuitive user experience. This means making sure all web pages are easy to navigate, the layout looks great on any device, and that all important information is easy to find.

Personalize webpages to make them more engaging for users – One way to make webpages more engaging for users is to personalize them. This can be done by displaying content based on a user’s location, interests, or past behavior on your website.

Use web design trends wisely – Just because a web design trend is popular doesn’t mean you should use it on your website. Make sure any web design trends you use are actually appropriate for your business and that they will improve the web design of your website.

Test the load time of pages in different browsers and devices – One of the most important web design ideas is to test the load time of pages in different browsers and devices. This will help you identify any potential problems with your website’s loading time and allow you to fix them before they have a negative impact on your business.

We hope these web design tips and tricks have provided some useful information for you. It’s important to remember that there are many other factors involved in the success of your website, so it’s helpful to do research on all aspects of marketing before launching a new site or revamping an old one! If you want help with anything related to websites, give us a call at (360) 450-3711. 

Last updated on December 02, 2021. Shawn is the President of Graticle, Inc.

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Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

Renee

Owner

Flicker Fancy

www.FlickerFancy.com

Michigan

We absolutely loved working with Shawn on our business cards and would 100% recommend Graticle to other business owners! Our business cards turned out even better than we could have imagined, which is amazing because we really had no idea what we wanted and gave Shawn very little to work off of, but he made it happen! Communication and customer service were top notch. Shawn answered all our questions and he even recorded a video explaining his design process, which is something we’ve never experienced with other designers. Graticle has been one of the most professional businesses we’ve ever worked with and we look forward to working with them in the future. Thanks Shawn!

Isabela & Eliana Valderrama

Owners

E & V Tax Services & Bookkeeping

Vancouver, Washington