38 Web Design Ideas to Improve Sales and Conversions

Your web design is one of the most important factors when it comes to sales and conversions. If your website looks dated or unprofessional, people are going to be less likely to buy from you. In this blog post, we will discuss 38 web design ideas that will help improve sales and conversions for your business!

Begin with Goals

Before you start, you need to figure out what your goals are. What do you want your website to accomplish? Do you want to increase sales, get more leads, or improve customer satisfaction? Once you know what your goals are, you can improve your website to help achieve them.

Create a Strong Visual Identity

Your visual identity is one of the first things people will see when they visit your website. It’s important to create a strong visual identity that reflects your brand and what you stand for. Use colors, fonts, and images that are consistent with your branding guidelines.

Calls to Action

Your calls to action (CTAs) are essential for getting people to take the desired action, whether that’s buying a product or signing up for your email list. Make sure they stand out and are easy to see, and use persuasive language that encourages people to take action.

Contact Information

Make sure your contact information is easy to find and prominently displayed on every page of your website. People need to be able to easily get in touch with you if they have any questions or concerns.

Responsive / Mobile-Friendly

In other words, it should look good and be easy to use on all devices, from smartphones to laptops. If people have to scroll around or zoom in to see what you’re selling, they’re going to be less likely to buy from you.

Easy to Navigate

People should be able to find what they’re looking for quickly and easily without having to search through a lot of clutter. You can do this by using clear and concise menus, as well as by organizing your content in a logical way.

Looks Professional

Your website should look professional and well-made. If it looks like you made it yourself in a hurry, people will be less likely to trust you. Invest in quality web design services to create a website that represents your business in the best possible way.

Make Use of White Space

White space is an important part of web design because it helps to focus attention on the important elements. Use plenty of whitespace to make your website look clean and professional.


One of the best ways to improve sales and conversions is to allow customers to take care of things themselves. This includes allowing them to place orders, make payments, and track their orders online.

Live Chat

A live chat feature allows customers to get in touch with you immediately if they have any questions or concerns. It can be a great way to provide customer service and increase sales at the same time.

Newsletter Sign-Up

Offer a free newsletter to your customers and ask them to sign up. This is a great way to stay in touch with them and keep them updated on your latest products and services.

Frequently Asked Questions

If you have a lot of questions from customers, consider putting them in a Frequently Asked Questions section on your website. This will help to save time for both you and your customers.

Search Engine Optimization

Make sure your website is optimized for search engines so that people can find you easily online. This includes using the right keywords, titles, and descriptions, as well as creating links to your website from other authoritative websites.

Internal Search

An internal search feature allows customers to search your website for the information they need. This is a great way to help them find what they’re looking for quickly and easily.

Product Videos

Adding product videos can be a great way to increase sales and conversions. People are more likely to buy a product if they can see it in action.

Subscription Payments

Offer customers the option to pay for your products and services on a subscription basis. This can be a great way to increase sales and reduce administrative work.

Donation Feature

Give customers the option to make donations to your organization online. For non-profits, this is a great way to raise money for charity and increase awareness of your cause.

Segment Users

Segmenting your users allows you to provide them with a more personalized experience that is relevant to their needs. This can be done by collecting data about their interests and preferences, or by using cookies to track their browsing behavior.

Include Images and Videos

Images and videos are a great way to engage your visitors and keep them interested in what you have to say. Make sure they are high quality and relevant to your content.

Use Eye-Catching Headlines

Headlines are one of the most important elements on your web page. They need to be eye-catching and interesting so that people will want to read them. Use keywords in your headlines to help improve their SEO.

Loads Quickly

No one wants to wait around for a website to load, so make sure your pages are optimized for speed. You can use tools like Google PageSpeed Insights to help you identify and fix any issues.


Your web hosting is another important factor when it comes to website speed and performance. Make sure you’re using a good quality host that can handle the amount of traffic your website gets.

A/B Testing

This is a great way to test different versions of your web pages to see which ones produce the best results. For instance, you could test different headlines, call to action buttons, or pricing structures. You then use the data from these tests to make decisions about which changes to make to your website.

Web Forms

If you want people to sign up for your email list or purchase your products, you need to have web forms that are easy to use and look professional. Make sure the fields are formatted correctly and ask for only the information you need. The more fields you ask for, the less likely people are to fill out your form.


One of the most important factors when it comes to sales and conversions is credibility. You can build credibility by using trust seals and testimonials from happy customers, as well as by having a professionally designed website.


People are increasingly concerned about the security of their personal information, so it’s important to make sure your website is secure. You can do this by using a SSL certificate and by encrypting your web traffic.


The layout of your website is another important factor that can influence sales and conversions. Make sure the most important elements are at the top of the page, and use clear and concise text to explain what you’re selling.


The overall design of your website is also important, and it should be in line with your branding. Use colors and fonts that match your logo and website, and make sure everything looks professional.

Use Contrast

One way to make your web pages more visually appealing is to use contrast. This means pairing light colors with dark colors, or using bright colors against a black background. This will help your web pages stand out and catch the attention of visitors.

No Stock Photos

One thing to avoid when designing your web pages is using stock photos. These images are often low quality and don’t reflect the personality of your organization. Instead, use original photographs or illustrations that represent your brand.


When choosing fonts for your website, it’s important to pick ones that are easy to read. You should also use a variety of fonts to add interest to your pages. Just be careful not to use too many, or they may start to clash.

About Page

Your about page is a great opportunity to introduce your visitors to your company and explain what you do. Make sure it’s well written and contains lots of information about your products or services.

Contact Page

Your contact page is also important, and it should include all the information people need to get in touch with you. Make sure your phone number and email address are easy to find, and add a map so people can easily find your location.


Depending on your business, your portfolio is a key part of your website. Make sure it’s easy to navigate and includes lots of information about your work. You can also use it to showcase case studies and testimonials from happy clients.

Add a Blog

A blog is a great way to add fresh content to your website, and it can also help to improve your search engine rankings. People are more likely to visit your website if you have a blog that’s regularly updated with interesting content.

Coupon Codes

If you want to increase sales, consider adding coupon codes to your website. This is a great way to get people to purchase your products or services, and it can also help to build loyalty among your customers.

Easy to use checkout

The checkout process is another important factor when it comes to sales and conversions. Make sure it’s easy to use and takes only a few minutes to complete. You should also make sure your web pages are loading quickly, as this can affect the overall user experience.


It’s important to test your website on different browsers and devices to make sure it looks and works the way you want it to. You can use tools like BrowserStack to do this. You can also use heat mapping tools to track the movement of your visitors’ cursor, so you can see where they’re clicking and scrolling. Don’t forget to ask for feedback from your friends and family too; they can be a great source of inspiration and perspective.


So, whether you’re looking to improve your website design or are in the market for a brand new website, be sure to consider these 38 web design ideas. If you need help putting any of these ideas into action, our team at Graticle is here to help! We have years of experience in designing beautiful and effective websites that drive sales and conversions. Contact us today to get started on your project! (360) 450-3711

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