42 Ways to Improve Your Website

August 22, 2022    Reading Time: 8 Minutes

If you’re like most business owners, you want your website to look great and generate a lot of revenue. But how do you make that happen? By following these 42 website design tips, of course! In this blog post, we will go over some simple ways that you can improve your website and increase your sales. Keep reading to learn more!

Tip #01: Make sure your website is responsive.

This is one of the most important website design tips. In 2018, over 50% of all web traffic came from mobile devices, so it’s essential that your website looks good on all screens. If your website isn’t responsive, you’re likely losing out on a lot of potential customers.

Tip #02: Use negative space.

Negative space is the empty area on your website page. It’s important to use negative space wisely because it can help guide your visitors’ eyes to the most important parts of your website. Too much negative space can make your website look cluttered and unorganized, so be sure to use it sparingly.

Tip #03: Choose the right colors.

The colors you use on your website will have a big impact on how visitors perceive your brand. If you want to convey a feeling of trustworthiness, use blue or green. If you want to convey excitement, use yellow or orange. And if you want to convey sophistication, use black or white. Just be sure to stay away from using too many colors, as this can be overwhelming for visitors.

Tip #04: Use high-quality images.

The images you use on your website should be high quality and relevant to your brand. Stock photos are a great way to add visual interest to your website, but be sure to use them sparingly. Overusing stock photos can make your website look generic and unprofessional.

Tip #05: Keep your website simple.

Your website should be easy to navigate and understand. Visitors should be able to find what they’re looking for quickly and easily. If your website is too complicated, you’ll likely lose visitors’ attention and they’ll move on to a competitor’s site.

Tip #06: Use typography to your advantage.

The way you use typography on your website can have a big impact on how visitors perceive your brand. Use fonts that are easy to read and avoid using too many different font types. Stick to two or three fonts at most, and be sure to use them consistently throughout your website.

Tip #07: Add social proof.

Social proof is a great way to build trust with website visitors. If you have any testimonials or reviews from satisfied customers, be sure to showcase them prominently on your website. You can also add social media buttons so visitors can follow your brand on social media.

Tip #08: Use calls to action.

Calls to action (CTAs) are important because they tell visitors what you want them to do next. Make sure your CTAs are clear and easy to understand. And be sure to use persuasive language that encourages visitors to take action.

Tip #09: Optimize your website for search engines.

If you want your website to rank high in search engine results, you need to optimize it for search engines. This means using the right keywords and phrases, as well as having high-quality content.

Tip #10: Make sure your website is secure.

This is one of the most important website design tips. In today’s day and age, it’s essential that your website is secure. This means having an SSL certificate and using a secure hosting provider. By taking these precautions, you can help protect your website from hackers and cyber attacks.

Tip #11: Use website analytics.

Website analytics is a great way to track your website’s performance. By using website analytics, you can see how visitors are interacting with your website and make necessary changes to improve the user experience.

Tip #12: Test your website regularly.

It’s important to test your website regularly to ensure that it’s functioning properly. This includes testing all forms, links, and images on your website. By regularly testing your website, you can catch any errors or bugs before they cause major problems.

Tip #13: Keep your website up to date.

One of the most important website design tips is to keep your website up to date. This means regularly adding new content, as well as making sure all of your website’s information is accurate and current.

Tip #14: Have a mobile-friendly website.

With more and more people using smartphones and tablets to access the internet, it’s essential that your website is mobile-friendly. This means having a responsive design that looks great on all devices.

Tip #15: Use engaging visuals.

Engaging visuals are a great way to grab visitors’ attention and keep them engaged with your website. Try using photos, infographics, videos, or other types of visuals to make your website more engaging.

Tip #16: Use whitespace effectively.

Whitespace is the empty space on a website page. When used effectively, it can help to create a feeling of spaciousness and calm. Too much whitespace can make a website feel unfinished, so be sure to use it judiciously.

Tip #17: Make sure your website loads quickly.

Visitors expect websites to load quickly, so it’s important to ensure that yours does. If your website takes too long to load, visitors are likely to get frustrated and leave before they even see what you have to offer.

Tip #18: Make sure your website is SEO-friendly.

To make sure your website is SEO-friendly, you need to use the right keywords and phrases, as well as have high-quality content. You should also make sure your website is easy to navigate so that search engines can index it properly.

Tip #19: Use an SSL certificate.

An SSL certificate is a must-have for any website. It helps to protect your website data and ensures that visitors’ personal information is safe.

Tip #20: Use a content management system.

A content management system (CMS) is a great way to make website maintenance easier. A CMS can help you to create, edit, and publish content on your website with ease. WordPress is one of the most popular content management systems.

Tip #21: Get feedback from users.

One of the best ways to improve your website is to get feedback from users. You can use website analytics to see how visitors are interacting with your website and make necessary changes based on their feedback.

Tip #22: Use social media.

Social media is a great way to promote your website and connect with potential and current customers. You can use social media to share your website’s content, as well as to interact with users.

Tip #23: Use email marketing.

Email marketing is a great way to promote your website and keep visitors coming back. You can use email marketing to send newsletters, coupons, or other types of promotions to your website’s subscribers.

Tip #24: Use Google AdWords.

Google AdWords is a great way to attract visitors to your website. You can use AdWords to create ads that target specific keywords and appear in Google’s search results.

Tip #25: Use other forms of advertising.

In addition to Google AdWords, there are other forms of advertising you can use to promote your website. These include banner ads, directories, and pay-per-click (PPC) advertising.

Tip #26: Make sure your website is accessible.

Your website should be accessible to everyone, regardless of their ability or disability. This includes ensuring that your website can be accessed by screen readers and other assistive technologies.

Tip #27: Make sure your website is secure.

One of the most important things to consider when improving your website is security. You should make sure your website is secure by using a strong password, as well as by keeping your software and plugins up to date.

Tip #28: Hire a web designer.

If you want a completely custom website, you may want to hire a web designer. A web designer can help you to create a website that is tailored to your specific needs and goals.

Tip #29: Google your website.

One of the best ways to improve your website is to Google it. This will help you to see how your website appears in search results and make necessary changes accordingly.

Tip #30: Backup your website.

It’s important to backup your website regularly in case something goes wrong. You can use a website backup service to automate website backups and restore your website if it’s ever hacked or damaged.

Tip #31: Use cloud hosting.

Cloud hosting is a great way to improve website performance. Cloud hosting can help to speed up website loading times and make your website more reliable.

Tip #32: Use a caching plugin.

If you’re using WordPress, a caching plugin can help to speed up your website. A caching plugin stores static copies of your website’s pages and serves them to visitors instead of generating them dynamically.

Tip #33: Use a content delivery network (CDN).

A CDN is a great way to improve website performance. A CDN stores static copies of your website’s files on servers around the world and delivers them to visitors based on their location. This can help to speed up website loading times.

Tip #34: Optimize your website’s images.

Images can take up a lot of space and bandwidth, so it’s important to optimize them for the web. You can use an image optimization tool to compress your website’s images without losing quality.

Tip #35: Minify your website’s code.

Minifying your website’s code means removing all unnecessary characters, such as whitespace, from your website’s HTML, CSS, and JavaScript files. This can help to reduce website file sizes and speed up loading times.

Tip #36: Use a website performance monitoring tool.

A website performance monitoring tool can help you to identify website bottlenecks and make necessary changes. This can help to improve website loading times.

Tip #37: Use a website speed test tool.

A website speed test tool can help you to measure your website’s loading times and identify ways to improve them.

Tip #38: Track your keyword rankings.

Tracking your keyword rankings can help you to see how your website is performing in search results. You can use a keyword ranking tool to track your website’s keywords and make necessary changes accordingly.

Tip: #39: Have a blog.

Having a blog is a great way to improve your website. A blog can help you to attract visitors, build an audience, and generate leads.

Tip #40: Write website content that is informative and keyword-rich.

One of the best ways to improve your website is to write website content that is both informative and keyword-rich. This can help you to attract visitors and improve your website’s search engine optimization (SEO).

Tip #41: Promote your website content on social media.

Social media is a great way to promote your website content. You can use social media to share your website’s articles, blog posts, and other forms of content with a wider audience.

Tip #42: Use Google Search Console.

Google Search Console is a free website optimization tool that can help you to improve your website’s SEO. You can use Google Search Console to submit your website’s sitemap, track your website’s keywords, and more.

Wrapping It Up

Forty-two website design tips is a great start, but it’s not enough. If you’re looking to take your website to the next level and see real results, then you need to hire a professional team of designers and developers. At Graticle, we have over 15 years of experience in creating beautiful and effective websites that generate revenue. We understand what it takes to make a website successful, and we are confident that we can help you achieve your goals. Contact us today and let us show you what we can do! Call (360) 450-3711

Website Improvement FAQs

How often should I backup my website?

You should backup your website regularly, at least once a week. You can use a website backup service to automate website backups and restore your website if it’s ever hacked or damaged.

What is cloud hosting?

Cloud hosting is a great way to improve website performance. Cloud hosting can help to speed up website loading times and make your website more reliable.

What is a content delivery network (CDN)?

A CDN is a great way to improve website performance. A CDN stores static copies of your website’s files on servers around the world and delivers them to visitors based on their location. This can help to speed up website loading times.

What is website minification?

Minifying your website’s code means removing all unnecessary characters, such as whitespace, from your website’s HTML, CSS, and JavaScript files. This can help to reduce website file sizes and speed up loading times.

Written by Shawn Hooghkirk on August 22, 2022

Shawn is the President of Graticle, Inc.

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Shawn was very organized and delivered everything he needed to on time. When he made videos to help understand how the website would function and how to update it, it was very helpful. He was always responsive to e-mails and eager to share his knowledge of website design to give his input and help me as a project manager understand his thought process. In the end, he helped to create a very professional, usable, informative and creative website that has brought us business and we are very happy with it.

Randi Brown

Project Manager

AccraFab

www.Accrafab.com

Liberty Lake, Washington

Our school has been working with Shawn at Graticle for years, and we are continually grateful for and wowed by his expertise and service. They are responsive, approachable, and great at what they do! We especially appreciate that responses to any question we have are accompanied by easy to understand videos or screen shots. We value and appreciate our ongoing partnership with Graticle and highly recommend them!

Angela Maguire

Communications & Marketing Director

The Gardner School

Vancouver, Washington