Basic SEO Tips for Small Businesses

April 14, 2022    Reading Time: 6 Minutes

If you are a small business owner, then you know that SEO is important. But what exactly is SEO, and what can you do to improve your website’s ranking in search engine results pages? In this blog post, we will discuss the basics of SEO and provide tips for small businesses who want to improve their online visibility. Follow these simple tips, and you will see a noticeable difference in your website’s traffic and organic search results!

What is SEO?

SEO, or search engine optimization, is the process of improving your website so that it ranks higher in search engine results pages. This is important because when people search for keywords related to your business, you want your website to appear as high up on the list as possible. There are a number of factors that go into SEO, including the quality of your content, the structure of your website, and the number of inbound links.

How Can I Improve My SEO?

There are a number of things you can do to improve your SEO.

First, make sure that all of your website’s content is high-quality and relevant to your business. Google will penalize websites with thin or duplicate content, so it’s important to make sure that all of your pages offer value to your visitors. Second, pay attention to the structure of your website. Your website should be easy to navigate and include keyword-rich titles and descriptions. Finally, focus on building links from other websites. Quality inbound links will help improve your website’s ranking in search engine results pages.

High-quality website content: As a small business owner, you should make sure that all of your website’s content is high-quality and relevant to your business. Google will penalize websites with thin or duplicate content, so it’s important to make sure that all of your pages offer value to your visitors.

  • What is thin content? Thin content is defined as: “Web pages with little or no original content, either copied from other sources or auto-generated.” Google penalizes websites with thin content because they offer little value to searchers.
  • What is duplicate content? Duplicate content is when you have multiple pages on your website that contain the same or similar information. This can happen if you have a lot of products that are very similar, or if you have pages with overlapping topics. Google penalizes websites with duplicate content because it doesn’t provide value to the searcher. If you want to avoid being penalized, make sure that all of your website’s content is original and relevant to your business.

How can I create high-quality website content? There are a few things you can do to make sure that your website’s content is high quality:

  • Write original content: Make sure that all of your website’s content is original and relevant to your business. Google will penalize websites with duplicate or thin content, so it’s important to make sure that all of your pages offer value to your visitors.
  • Make sure your content is relevant: Make sure that all of your website’s content is relevant to your business. Google will penalize websites with irrelevant or thin content, so it’s important to make sure that all of your pages offer value to your visitors.

Structure your website for SEO: The structure of your website is important for SEO because it helps Google understand what your website is about. Your website should be easy to navigate and include keyword-rich titles and descriptions. Pay attention to the hierarchy of your pages and make sure that your most important pages are easy to find.

  • What are keywords? Keywords are the words and phrases that people search for when they are looking for information online. When you include keywords in your website’s content, it helps Google match your site to those searches.
  • What are titles? Titles are the text that appears at the top of a web page. They are also what shows up in search engine results pages as the title of your listing. Titles should be descriptive and include keywords that are relevant to your business.
  • What are descriptions? Descriptions are the short paragraphs of text that appear under your website’s title in search engine results pages. Like titles, descriptions should be keyword-rich and give searchers an idea of what your website is about.
  • Include keywords in your content: In order to improve your SEO, you should include keywords in your website’s content. Keywords are the words and phrases that people search for when they are looking for information online. When you include keywords in your content, it helps Google match your site to those searches.

Building links: Inbound links, or backlinks, are links from other websites that point to your website. Google uses these links to determine the quality of your website. The more high-quality inbound links you have, the higher your website will rank in search engine results pages. You can build links by creating quality content that other websites will want to link to, or by reaching out to other website owners and asking them to link to your site.

  • How many backlinks do you need? The number of backlinks you need depends on the competition for your keywords. If you are in a highly competitive market, you will need more backlinks than if you are in a less competitive market.
  • What are high quality backlinks? High quality backlinks are links from websites that are relevant to your business and have a high PageRank. PageRank is a measure of the quality of a website, and it is used by Google to determine where websites should rank in search engine results pages. The higher the PageRank of a website, the higher it will rank in search results.
  • How is PageRank determined? PageRank is determined by the number and quality of inbound links to a website. Inbound links are links from other websites that point to your website. The more high-quality inbound links a website has, the higher the PageRank will be.

SEO Tips

Now, let’s talk about some specific SEO tips for small businesses:

SEO Tip #01

Make sure your website is mobile-friendly. More and more people are using their smartphones to search the web, so it’s important that your website is optimized for mobile devices. Google favors websites that are responsive and easy to use on a small screen.

SEO Tip #02

Build links. Inbound links, or backlinks, are links from other websites that point to your website. Google uses these links to determine the quality of your website. The more high-quality inbound links you have, the higher your website will rank in search engine results pages. You can build links by creating quality content that other websites will want to link to, or by reaching out to other website owners and asking them to link to your site.

SEO Tip #03

Get listed in online directories. Online directories are websites that list businesses in specific categories. Getting listed in online directories can help improve your website’s visibility and search engine ranking. When choosing which directories to get listed in, be sure to choose ones that are relevant to your business and have a high PageRank.

SEO Tip #04

Submit your website to search engines. Once you’ve optimized your website for SEO, the next step is to submit it to Google and other major search engines. This will help ensure that your site is included in search results when people are searching for keywords related to your business.

SEO Tip #05

Monitor your SEO progress. Once you’ve implemented the SEO tips above, it’s important to monitor your progress and make sure that your efforts are paying off. You can do this by tracking your website’s traffic and keyword rankings over time. This will help you see how your SEO efforts are affecting your business and give you the information you need to make adjustments as needed.

Final Thoughts

SEO can be a complex and ever-changing field, but following these simple tips will help you make the most of your website’s visibility. If you are looking for more in-depth or specialized help with your SEO, our team at Graticle is here to assist you. We have years of experience in optimizing websites for search engine rankings, and we are passionate about helping small businesses succeed online. Contact us today to learn more about our services and how we can help improve your website’s SEO! Call (360) 450-3711

Small Business SEO Frequently Asked Questions

SEO can be a complex and ever-changing topic, which can make it difficult to know where to start, or even what questions to ask. To help you out, we’ve compiled a list of SEO frequently asked questions that small businesses often have.

Q: Why is SEO important?

A: SEO is important because it can help your small business website rank higher in search engine results pages (SERPs). This, in turn, can lead to more website visitors, which can lead to more customers and sales for your business.

Q: What are the benefits of SEO?

A: The benefits of SEO include increased web traffic, higher search engine ranking, and improved visibility for your small business website.

Q: How do I start with SEO?

A: If you’re new to SEO, the best place to start is by implementing some basic SEO tips, such as making sure your website is mobile-friendly and building links to your site. You can also submit your website to search engines and monitor your SEO progress over time.

Q: What are some common SEO mistakes?

A: Some common SEO mistakes include not optimizing for mobile, not having enough inbound links, and using too many keywords on your website.

Q: What are some advanced SEO tips?

A: Advanced SEO tips include things like creating a 301 redirect if you change your website’s URL, using Schema markup to improve your website’s search listing, and using Google Search Console to monitor your website’s SEO progress.

Q: What is SEO consulting?

A: SEO consulting is when you hire an SEO expert to help you with your small business website’s SEO. This can involve things like keyword research, link building, and on-page optimization.

Q: How much does SEO cost?

A: The cost of SEO can vary depending on the scope of work and the size of your business. However, SEO is an important investment for any small business that wants to improve its web presence and visibility online.

If you have any other questions about SEO or would like help getting started, feel free to contact us. Call (360) 450-3711

Last updated on April 14, 2022. Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

As a small but quickly growing curriculum company, it was crucial to find an organization not only to build our website but for continued development to exceed industry standards. Graticle Design has fit that bill! Shawn’s expertise, knowledge, high attention to detail, and timely completion of projects have been beyond expectation. No matter what we throw his way, Shawn quickly figures out the solution. Thank you, Shawn!

Kristina Britt

Head of Operations

Essentials in Writing

www.EssentialsinWriting.com

Springfield, Missouri

Huge Shout-Out to Graticle Design for their amazing work on our agency’s Run the Path logo design for this year. Shawn Hooghkirk was easy to work with, super efficient and paid great attention to detail. If anyone needs any graphic design or website design he is the guy to go to!

Graticle Design is such a great company to work with! We are a nonprofit mental health agency and we use Graticle whenever we can! They always manage to make my visions come to life and somehow they do it on the first try! We will continue using them as long as we have projects to give them! I highly recommend Graticle!

Marissa Carpentier

Marketing and Public Relations Coordinator

Columbia Wellness

ColumbiaWell.org

Longview, Washington