In this web design spotlight, we’re going to discuss a website we created for a book that later turned into a New York Times, Wall Street Journal, and USA Today bestseller.
When the staff of the authors approached us to create a website for their newest book, Wealth Can’t Wait, we were thrilled.
Not to just create a website for a book, but also book that we would place on our shelves.
Their book was about to launch in a couple of months, and they needed a website to not only collect leads, but also provide resources that were mentioned throughout the book.
The first step, was getting a copy of the book, so we could read and fully understand the concepts that were presented. After reading the book, we were even more excited. The material inside the book contained principles that we related to.
Throughout the project, we were given creative freedom beyond a couple of pages and features that the authors requested.
Priorities & Goals
When we sat down, we realized that the top priority for this website was to collect leads. In order to do that, it needed to have a strong offer. We all agreed that giving away the first three chapters in exchange for an email address would be most effective. We didn’t need to collect the person’s name, address, phone number, or anything else. We simply needed to collect and email address. When it comes to forms, the more questions you ask from your visitors, the lower amount of people will fill out the form. The bare minimum would be one question, and that’s what we decided on, asking for only the email address.
I can’t stress enough how important it is to have a goal for a website (or any marketing material). If you have a bunch of ideas without priority, your direction is going to go all over the place. But if you have a goal you can always come back to, it allows the website to become more effective. Everything on the website should work together to accomplish the primary goal.
Purchasing the book was also important. We needed to provide links to Amazon so people could purchase the book easily.
On the homepage, we also included photos and bios for each of the authors. Including links to their social media channels so that people could follow them. This allows readers to get a chance to get to know the authors and connect with them.
On every page, there is a floating social media sharing bar. This allows people to easily share the website with their friends.
If you navigate to the about page, you get a chance to meet the authors and read about why they wrote the book.
On the resources page, these are links to various resources that were mentioned in the book. To access each resource, someone has to provide their email address, and then they can immediately download the resource. From a business perspective, this allows the authors to build their list. From a customers perspective, this allows them to easily get a resource emailed to them in their inbox.
The contact page is straightforward. It simply has a form and the contact information for the company.
The book went on to become a New York Times, Wall Street Journal, and USA Today bestseller. It was fun to be a part of that.