Can I Use Images from Google on My Website?

March 08, 2019    Reading Time: 2 Minutes

No.

When you’re viewing images on Google, that’s not a treasure trove of free images. These are images owned by others. Google obtains these images from other websites and shows them to you.

We had a customer who found an image online and used it on their website without our knowledge. A couple of years passed, and they got an email saying that they were using an image they didn’t have rights to and they were going to be sued unless they paid a fee.

The customer ultimately paid the fee, but it was very nerve racking. Plus, the image wasn’t unique. It could have been purchased on a stock website for a couple of dollars. Instead, the customer paid around $800 (plus, stress) to get out of this mess.

The lesson was simple. Only use photos you have rights to use. 

The best images to use in your marketing material are images you’ve taken. Photos of your leadership team, staff, equipment, buildings, etc. They work better.

Nothing speaks lazy more than a photo of a some random cheese-eating grin.

Sometimes, you need a photo and don’t have the resources to get that photo taken. In that case, make sure you avoid random people just smiling at a camera. Those are overblown and overused. Extremely generic.

Use photos that show people working if you need people in the photo. The photos need to be realistic. Not awkward. 

There are many stock photo and video websites that sell very high quality photos and videos. 

There are also many free stock photo websites

I’m not a lawyer and this is not legal advice.

We’d Love To Help You

If you need help with your marketing material (website, graphic design, print design) please give us a call or fill out our free consultation form.

Last updated on March 08, 2019. Shawn is the President of Graticle, Inc. You can follow him at Google+

Want a Quote on Your Project? Answer a Few Questions »

Graticle designed the website for the company that I work for, and it turned out so amazing! Shawn was extremely understanding and helpful, walked me through problems (on my end, not his), provided solutions, and was always available to me if I had any questions. The whole process was very straightforward from wireframing to designing to WordPress. Shawn also recorded training videos to help me (and other associates) understand how to control nearly every aspect of our site from within the dashboard. Our website is now controlled in-house, and we have a beautiful mobile-friendly website that is already seeing more traffic!

Graticle is a great company, and more importantly, Shawn is a great guy! I would recommend Graticle to anyone considering website or design services!!!

Jeff Dean

Marketing Associate

A Nationwide (USA) Public Refrigerated Warehousing Company

Portland, Oregon

Shawn was phenomenal to work with! He was prompt, efficient, kept us up to date, and kept us within our budget. Will return with future projects. Highly recommend!

Erin Robbins

Owner

Blue Line Real Estate

http://bluelinewa.com

Kelso, Washington