Does Your Website Include These Must-Have Features?

February 11, 2019    Reading Time: 2 Minutes

Great. You have a website. We can check that off the list.

Does your website actually work for your business? That’s another story.

Let’s talk about the most important features your website should have.

#1) It’s Fast

Starting in 2018, Google factors website speed into consideration when ranking your website in search results. That should open your eyes.

When people view your website for the first time, does it just about instantly appear? Or does it take 5 or more seconds?

When they click around, does it take a few seconds per click?

The longer it takes, the more people who leave.

#2) Clearly State Your Offer

Do your visitors clearly understand your offer or what your business does? I’m not talking about on the services page or after they’ve scrolled down. Right when the page loads.

If not, you’re losing sales.

#3) Call to Action

Is there an easy way for the visitor to take the next step?

This can be a phone number, link to a form, etc.

There needs to be a call to action on every page of your website in an easy-to-find place. For instance, a phone number in the top-right corner.

Otherwise, you’re make it too difficult for people to do business with you. They’ll move on to the next business who makes this process easier.

#4) Real People (not Stock Photos)

Does your website include photos of people? Great.

Are they stock photos? Not so great.

You need unique photos from your business. Have a photo of the business owner, or the staff. Photos of products and building are better than nothing, but photos of people are the ticket.

People want to know with whom they’ll be doing business.

#5) About Page

One of the most popular pages on a website can be the About page.

People want to read the story of the business. Who is the owner, who are the staff, etc.

Show photos and tell the story of your business and your visitors will better connect and root for you.

Need Help Implementing These Website Tips?

We’d love to help you with these and a whole lot of other ideas.

Call us now (360) 450-3711

Last updated on February 11, 2019. Shawn is the President of Graticle, Inc. You can follow him at Google+

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Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

Renee

Owner

Flicker Fancy

www.FlickerFancy.com

Michigan

I cannot say enough about Graticle Design. I recently wrote a book called The Daily Challenge. It is a daily devotional about the ministry with orphans and widows we work with in a number of different countries. I was stumped as how to promote it or the cover style that would be on it. Shawn developed the magnificent cover that literally sells and promotes the book. I have had nothing but positive feed back on the cover and the content of the book. Thank you Shawn for your commitment to our work.

Dr. John Shane

Director

NHOM International

www.NewHopeOutreach.org

Clarkston, Washington