Does Your Website Include These Must-Have Features?

February 11, 2019    Reading Time: 2 Minutes

Great. You have a website. We can check that off the list.

Does your website actually work for your business? That’s another story.

Let’s talk about the most important features your website should have.

#1) It’s Fast

Starting in 2018, Google factors website speed into consideration when ranking your website in search results. That should open your eyes.

When people view your website for the first time, does it just about instantly appear? Or does it take 5 or more seconds?

When they click around, does it take a few seconds per click?

The longer it takes, the more people who leave.

#2) Clearly State Your Offer

Do your visitors clearly understand your offer or what your business does? I’m not talking about on the services page or after they’ve scrolled down. Right when the page loads.

If not, you’re losing sales.

#3) Call to Action

Is there an easy way for the visitor to take the next step?

This can be a phone number, link to a form, etc.

There needs to be a call to action on every page of your website in an easy-to-find place. For instance, a phone number in the top-right corner.

Otherwise, you’re make it too difficult for people to do business with you. They’ll move on to the next business who makes this process easier.

#4) Real People (not Stock Photos)

Does your website include photos of people? Great.

Are they stock photos? Not so great.

You need unique photos from your business. Have a photo of the business owner, or the staff. Photos of products and building are better than nothing, but photos of people are the ticket.

People want to know with whom they’ll be doing business.

#5) About Page

One of the most popular pages on a website can be the About page.

People want to read the story of the business. Who is the owner, who are the staff, etc.

Show photos and tell the story of your business and your visitors will better connect and root for you.

Need Help Implementing These Website Tips?

We’d love to help you with these and a whole lot of other ideas.

Call us now (360) 450-3711

Written by Shawn Hooghkirk on February 11, 2019

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Graticle Design is a top notch company. Shawn’s designs are amazing – he has a rare talent and ability to capture the essence of the idea and transform it into a visual image. He’s also extremely efficient and great to work with. Excellent partner.

Karla Takasumi

Director of Marketing

Dexter Magnetic Technologies, Inc.

www.DexterMag.com

Portland, Oregon

I highly recommend Shawn and Graticle Design!!! I reached out to Shawn after I read a review of Graticle that basically stated what I will reiterate here – Shawn actually delivers! If you have grown weary of trying to find a knowledgeable web designer who listens to your needs, and follows through on promises to build according to your vision, look no further! I searched the internet to find web design help, and only seemed to find disappointment. The first designer I contacted charged me $100 for an hour-long chat, and then fell completely out of communication. The second designer I spoke with was always too busy to get started on my project. Then, I went through a string of references from well-meaning friends, you know, the “I have a coworker whose nephew knows how to build websites” sorts.

Shawn listens patiently to understand what you want, and he is conscientious about keeping in communication. His rates are very reasonable, especially when one understands that Graticle operates in a highly dependable manner (hint: do your research, and set a budget so that you know what you can afford).

I feel extremely fortunate to have found Graticle Design, and will gladly repeat its praises to anyone who will listen.

Shirley Schofield

Washington State