Does Your Website Include These Must-Have Features?

February 11, 2019    Reading Time: 2 Minutes

Great. You have a website. We can check that off the list.

Does your website actually work for your business? That’s another story.

Let’s talk about the most important features your website should have.

#1) It’s Fast

Starting in 2018, Google factors website speed into consideration when ranking your website in search results. That should open your eyes.

When people view your website for the first time, does it just about instantly appear? Or does it take 5 or more seconds?

When they click around, does it take a few seconds per click?

The longer it takes, the more people who leave.

#2) Clearly State Your Offer

Do your visitors clearly understand your offer or what your business does? I’m not talking about on the services page or after they’ve scrolled down. Right when the page loads.

If not, you’re losing sales.

#3) Call to Action

Is there an easy way for the visitor to take the next step?

This can be a phone number, link to a form, etc.

There needs to be a call to action on every page of your website in an easy-to-find place. For instance, a phone number in the top-right corner.

Otherwise, you’re make it too difficult for people to do business with you. They’ll move on to the next business who makes this process easier.

#4) Real People (not Stock Photos)

Does your website include photos of people? Great.

Are they stock photos? Not so great.

You need unique photos from your business. Have a photo of the business owner, or the staff. Photos of products and building are better than nothing, but photos of people are the ticket.

People want to know with whom they’ll be doing business.

#5) About Page

One of the most popular pages on a website can be the About page.

People want to read the story of the business. Who is the owner, who are the staff, etc.

Show photos and tell the story of your business and your visitors will better connect and root for you.

Need Help Implementing These Website Tips?

We’d love to help you with these and a whole lot of other ideas.

Call us now (360) 450-3711

Written by Shawn Hooghkirk on February 11, 2019

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Shawn was exceptionally professional, responsive and detail-oriented. He worked to provide creative solutions to our projects and managed multiple (and often shifting) timelines with grace and efficiency. It is a true pleasure to work with Shawn and I would recommend Graticle Design to anyone needing his services.

Melissa T

Director of Marketing

Worldwide Laser Manufacturer

Washington State

Couldn’t recommend Shawn and Graticle more for your website services. Through easy to understand short videos, design, and superb communication you really cannot ask for better. I am the owner of a boutique law firm in NYC who needed a complete revamp for my website from scratch with no real time to devote to it. Shawn stayed on top of it, made changes as soon as I sent them over, and had the patience to deal with my lack of speed! He also recommended some great copy-writing, so do not be afraid to ask. Thank you Shawn and Graticle!

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Danny Grace, P.C.

dannygracepc.com

New York, NY