If you’re an engineering firm, then your website is the most important tool in your marketing arsenal. It’s where potential clients will go to learn about your company, see your work, and get in touch with you. That’s why it’s so important to make sure your website is optimized for conversions. In this blog post, we’ll give you some tips on how to do just that!
Visually appealing:
Potential clients will form an impression of your company based on the look and feel of your website, so you want to make sure it looks professional and polished. Make use of high-quality images and sleek design elements to create a sophisticated web presence.
Usability:
Your website should be easy to navigate, with clear menus and links that lead visitors where they need to go. If potential clients have difficulty finding what they’re looking for on your website, they’ll likely just leave and head to one of your competitors’. So make sure everything is clearly labeled and easy to find!
Conversion-focused:
Your website’s goal should be to convert visitors into leads, so make sure it’s designed with that in mind. Use persuasive copy and call-to-action buttons to encourage people to contact you or learn more about your services. And make sure all of your web forms are easy to fill out!
What makes a good engineering website?
It’s not just about web design or web development. A website is the digital face of your company, and it should be able to attract clients and convert those visitors into leads.
Every business owner wants their website to succeed, so here are some engineering firm web design tips that can help you get more conversions from your site:
Keep it simple
The top reason why people fail in web development is because they go overboard with everything. Don’t try to squeeze too much information on one page just for the sake of having a lot of content. Keep things as minimalistic as possible because it helps you focus on what truly matters – getting conversions! So make sure there’s enough whitespace between elements on each webpage.
Provide valuable content
It’s not enough to have web design that looks great. You need to make sure your web development team provides users with relevant, useful information so they will stay longer on your page and eventually become customers themselves. This means that content should be tailored for the audience you’re trying to reach (i.e., engineers).
Have a clear call-to-action button
Make sure your web development team has created the right web design for your website. The web development should have a clear and prominent call to action that’s easy for visitors to see when they land on any page of your website. Make sure all pages include at least one CTA so people know what action they need to take next in order for you to convert them into a lead or customer!
Make it mobile-friendly
It’s important to have web development that’s responsive and mobile-friendly, as more than 60% of web traffic comes from mobile devices. Make sure your web design does not require any resizing or zooming for users on smartphones or tablets!
Optimize for search engines
This is one of the most crucial web design tips, but web developers don’t always think about it. Make sure your web development team is optimizing all pages of your website for search engines! This means using keywords in the meta description, H tags (h=), alt text on images and links with appropriate anchor texts so Google crawlers can find them easily when people search something related to you or your business.
Use videos and images
Always use visuals like photos or videos because they will make web design look more appealing than just reading words off a page! Use high-quality graphics that are relevant to what visitors care most about; this way they’ll stay longer on their site which increases engagement levels as well as conversions.
Use testimonials or reviews
People often make decisions based on the opinion of others. This is why web design should include testimonials or reviews from past clients on your website. It helps build trust and encourage visitors to become customers themselves!
Make it easy to contact you
Including a “Contact Us” page with all the necessary information (like email address, phone number, physical address) makes it easier for web visitors to get in touch with you. They won’t have to search for this information elsewhere – it will be readily available right on your website!
Easy to navigate
It can be frustrating when web design isn’t user-friendly and takes too long to load. Make sure your web developers provide users with an intuitive experience by making it easy for them to find what they’re looking for on any page of your website, no matter where their cursor lands first!
Good hosting is essential
This is something web developers often forget. Make sure your web design team selects a reliable web hosting company that will ensure your website loads quickly for all visitors, regardless of their location!
Minimize distractions on each page
Web design should not distract users with pop-ups or other types of ads while they’re reading content; this leads them off task and decreases engagement levels as well as conversions. It’s also important to avoid using too many colors in web development so visitors aren’t overwhelmed by all the different hues around them (they’ll get lost!). Make sure each page has just enough color without being overwhelming – these web design tips will keep visitors focused on what’s important instead!
Portfolio page
It’s important to have web design that includes a portfolio section. Users will want an example of your work, so make sure web development team has created one for them! You can also include testimonials from previous clients and showcase any awards or accolades received by your business on this web page – these web design tips show visitors what they’ll get if they choose you over competitors.
Final Thoughts
These web design tips will help you optimize your website for conversions. If you want web design that increases engagement levels as well as conversions, follow these web development tips to make sure your website is user-friendly and easy for visitors navigate!
If you’re looking for web developers who are experts at web design for businesses like yours, look no further than Graticle. Our team has years of experience designing web pages that increase conversions, and we’d love to help you too! Contact us today for a free consultation! (360) 450-3711
