Facebook Business Pages and Why You Need One

September 19, 2013    Reading Time: 3 Minutes

As of 2012, in the United States alone there were 313 million people. Of those 313 million, 245 million were on the internet, and 166 million on Facebook. That’s more than half of the United States on Facebook. Even more importantly, half of those Facebook users log in everyday.

I talk with many business owners that are unsure if they should have their business on Facebook. With numbers like I’ve listed above, it’s hard to believe you’d consider not having your business on Facebook.

Now for some Facebook education.

On Facebook, there are two types of accounts you can create: Personal Accounts and Business Pages. A Personal account is used to connect people, while a Business Page is used to promote a business or organization to people that are on Facebook (using a Personal account).

Get more information on these differences straight from the horse’s mouth: https://www.facebook.com/help/www/131976240210052

What a Facebook Business Page allows you to do is create a “minature website” within Facebook. You can communicate with your current and potential customers in a more relaxed environment. You can let them know about developments within your company, or even specials that you’re having this week. Either way, it opens up a direct channel for you to talk to your audience.

This also goes both ways: If your audience has a question or wants to congratulate your company for a job well done, they can do that directly on Facebook. If someone wants a quote for your services they can message you right in Facebook.

When you have a Facebook Business Page it will also show up in search results. For instance, if you search “Graticle Design” on Google, you’ll see our website listed first, our LinkedIn page second, and our Facebook Page listed third. This is important for two reasons: If your Facebook Business Page is ranking on Google, then another web page is not. And in this case our Facebook Business Page is in the perfect slot. Not a random Yellow Pages directory listing or a suggestion from what Google thinks you want to see. Secondly, people can find your Facebook Page and choose to look at it on Facebook. Some people will prefer to look at your Facebook Page, because they are more comfortable in Facebook and know exactly what they’ll get when they arrive.

So now that you’re convinced, I’ll let you know a couple of things. It’s fairly easy to setup a Facebook Business Page, although it will take time. If you’re just getting your business started, then it’s well worth your time to setup your Facebook Page. But for companies that would like someone to handle this for them, we can help out.

We offer a Facebook Business Page service where we will setup your Facebook Page, design it and then hand it off to you. We also offer a posting service, where you can email us what you’d like to post, and we take care of it for you. This is especially important for companies that don’t have the resources to commit to Facebook at the moment but know it’s important to be there.

If you’d like an example of our work, take a look at the BEEM Outdoors Facebook page that we setup and designed for them.

Overall, I hope this has gotten you to think seriously about a Facebook page for your business. If anything, start small and create one with your company information. Start adding a picture or two the following week, and when comfortable, start adding posts.

If you’d like to start now, you can create your Facebook Business Page by going here: https://www.facebook.com/pages/create/

And with that, have a great rest of your week!

– Shawn

Last updated on August 31, 2016. Shawn is the President of Graticle, Inc. You can follow him at Google+

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Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

Renee

Owner

Flicker Fancy

www.FlickerFancy.com

Michigan

As a Marketing Consultant, my business depends on reliable freelancers that I can call on when needed. Having Shawn as my lead designer and developer for all of my client work allows me to deliver amazing work every time!

I have him do all the design for my own needs, even though I have numerous other designers I work with as I love his style and “can-do” attitude.

All of my clients love working with him after my projects are done, too.

You’ll be hard pressed to find a designer that has his skills and his responsiveness, which make him a big value to any team!

Joshua Long

Joshua Long Consulting

www.JoshuaLong.co

Fresno, CA