Fifteen Tips for Manufacturing Companies to Boost Website Conversion Rates

December 05, 2021    Reading Time: 4 Minutes

If you are a manufacturing company, web design for your website is just as critical to the success of your business as it would be for any other type of company. However, since there are so many different types of manufacturing companies out there with various needs, web design can sometimes feel overwhelming and difficult to get right. In this article we will discuss fifteen web design tips for manufacturing companies that can help you find web success.

Tip #01: Keep it Simple

Simplicity is key when it comes to web design for manufacturing companies. Your website should be easy to navigate, with a clear and concise layout that makes it easy for visitors to find the information they are looking for. Too much clutter or complexity can be overwhelming and confusing, so make sure your website is easy to browse and understand.

Tip #02: Use Quality Images and Videos

Images and videos are a great way to add interest and visual appeal to your website, and they can also be very helpful for explaining the products or services you offer. Make sure that any images or videos you include are high quality and relevant to your business, and make sure they are properly optimized so that they will load quickly on all devices.

Tip #03: Keep it Updated

One of the most important web design tips for manufacturing companies is to keep your website updated with current information. This includes updating your product catalog, adding new blog posts, and keeping your contact information up to date. If you neglect your website, visitors will quickly lose interest, so make web design for your manufacturing company a priority, and keep it fresh with the most current information.

Tip #04: Make it Mobile-friendly

Many web users are browsing websites on their mobile devices these days, so you want to make sure that all visitors can easily access your website no matter what type of device they use. You should check out web design for mobile devices and consider creating a website that is optimized to look great, no matter what device your visitors use.

Tip #05: Include SEO Features

It’s also important that you make sure web design for manufacturers includes Search Engine Optimization (SEO) features such as meta tags and keyword rich content. This will not only help your website rank higher in search engine results pages, but it will also help potential customers find you when they are searching for information related to your business.

Tip #06: Use Professional Web Design Services

If web design feels like a daunting task for you, consider hiring a professional web design service to help you out. This can be a great web design tip for manufacturers, as it will allow you to focus on growing your business while a web design service designs the website of your dreams.

Tip #07: Create a Lead Capture Page

Another web design tip for manufacturers is to create a lead capture page where you ask visitors who are interested in your products or services to sign up for more information. This will allow you to build an email list of potential customers that can be used over and over again, so web design for your manufacturing company should include this simple but effective web feature.

Tip #08: Use Custom Forms

Custom forms can also be a great way to gather information from potential customers on your website. You can use custom forms to request contact information, product inquiries, or even just general feedback from visitors. This web design tip for manufacturers is a great way to learn more about what potential customers are interested in, and it can help you improve your products and services based on customer feedback.

Tip #09: Add Testimonials

Testimonials are another great way to add credibility to your website and show potential customers that you’re the real deal. If you have happy customers, ask them if they would be willing to provide a testimonial for your website. This web design tip for manufacturers will help boost visitor confidence and encourage them to make a purchase with you.

Tip #10: Use Live Chat

Live chat is another great way to connect with potential customers and answer any questions they may have about your products or services. It’s also a great way to gather feedback from customers about their experience with your business. Consider using live chat as part of web design for manufacturers in order to provide an even better customer experience.

Tip #11: Use Analytics to Track Progress

Finally, web design for manufacturers should include web analytics so that you can track the progress of your web design efforts over time and continue making improvements until it’s perfect. There are many free web analytics tools available online today, so there is no reason not to take advantage of them!

Tip #12: Optimize for Mobile Devices

It’s also important that web design for manufacturers be optimized to look great on mobile devices, rather than just your desktop computer. This is one of the web design tips that more and more websites are adopting due to the popularity of smart phones and tablets today.

Tip #13: Keep it Simple and Clean

Finally, web design for manufacturers should be clean and simple so that visitors can easily find the information they are looking for. Too many flashy features or ads will only cause confusion and may lead to a lower conversion rate instead of higher conversions as you might want with web design tips for your manufacturing company.

Tip #14: Make Contact Information Easy to Find

Don’t forget web design tip number fourteen—make sure contact information is extremely easy to find on your website! If customers need help finding out more about products or services, then web design for manufacturers needs this web feature in order to improve customer satisfaction rates.

Tip #15: Optimize Your Website Design Today!

The final web design tip we’ll share is to optimize your website design today! If you’re not happy with the current web design of your manufacturing company’s website, then it’s time for a change. Use the web design tips we’ve shared in this article to get started, and see how your website conversion rates improve in no time!

Your website is one of the most important marketing tools for your company. It’s more than just a place to list products and services, it’s where you can build connections with potential customers. A well-designed site that highlights your unique features will help attract new clients who are looking for exactly what you have to offer. If this sounds like something you need but don’t know how to do yourself, we’re here to help! Let us work with you on building an amazing web design tailored specifically for meeting all of your needs as a manufacturing business – no matter what they may be. Contact us today (360) 450-3711 so we can get started designing the perfect experience for your customers.

Written by Shawn Hooghkirk on December 05, 2021

Last updated on December 02, 2021. Shawn is the President of Graticle, Inc.

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We recently had Graticle Design build our website for our non profit organization. Shawn and Matt were GREAT to work with. They made the process easy and they completed the project quickly. They answered all our questions and gave us advice along the way. They have been readily available for follow up questions now that the website is live. We will definitely be using them in the future! We absolutely recommend Graticle Design!!

Richard Black



Castle Rock, WA

I highly recommend Shawn and Graticle Design!!! I reached out to Shawn after I read a review of Graticle that basically stated what I will reiterate here – Shawn actually delivers! If you have grown weary of trying to find a knowledgeable web designer who listens to your needs, and follows through on promises to build according to your vision, look no further! I searched the internet to find web design help, and only seemed to find disappointment. The first designer I contacted charged me $100 for an hour-long chat, and then fell completely out of communication. The second designer I spoke with was always too busy to get started on my project. Then, I went through a string of references from well-meaning friends, you know, the “I have a coworker whose nephew knows how to build websites” sorts.

Shawn listens patiently to understand what you want, and he is conscientious about keeping in communication. His rates are very reasonable, especially when one understands that Graticle operates in a highly dependable manner (hint: do your research, and set a budget so that you know what you can afford).

I feel extremely fortunate to have found Graticle Design, and will gladly repeat its praises to anyone who will listen.

Shirley Schofield

Washington State