The five most common mistakes made when designing a logo

November 10, 2021    Reading Time: 4 Minutes

Logos are everywhere; they’re on our clothing, in our homes, and even on the sides of buildings. They have a huge impact on how we perceive a business or organization because logos are meant to be eye-catching and memorable. A good logo design should not only look good but it should also communicate what the company is all about. However, there are many companies that don’t realize this when designing their own logo which leads them to create something lackluster or confusing for consumers. If you want your logo to stand out from the crowd then avoid these five common mistakes made by businesses:

1) Not having a strategy

This is probably one of the biggest mistakes made when creating a new logo as it can completely ruin an otherwise perfect design. A logo should always be well thought out and the designer should keep the company’s goals in mind when creating it. A logo design can include a name, symbol or word; but what you choose will depend on the type of business you’re in. For example, if you want to stand out from your competitors you might consider using symbols instead of words or vice versa. When deciding on logo design it is important to consider the logo’s color, font and overall appearance.

2) Making the logo too detailed

Another big mistake when designing a logo is making it too busy or cluttered with random details which makes the logo hard to read. A logo should be simple yet memorable so that consumers can easily identify it. The logo’s design should make people want to know more about the logo and it should also be easily scannable since most logos are only small pictures. For example, if you create a logo with too many details such as thin lines and dots which blend together then your logo might become unreadable or unclear to consumers.

3) Making it too literal

Another logo design mistake is to create a logo that is too literal. This refers to logos using words or letters which can get confusing for consumers if they don’t understand what the logo means. For example, you might be tempted to use text in your logo such as “ABC Construction Co.” but this can be difficult if you have a logo with multiple words. In this case it might be better to consider using a logo which includes a logo, such as an image of construction tools or equipment to represent your business.

4) Having a logo that doesn’t fit the business

A logo should be relevant and it should accurately represent your business. For example, if you’re in the fitness industry then it might make sense to use images such as weights or healthy foods in your logo. However, if you own a bakery then using images of carrots or protein shakes probably won’t make sense for your logo.

It’s important to remember that logo designs should be relevant and accurately represent the business it represents.

5) Using poorly executed fonts

This is another common logo design mistake as many logo designers use cheap or poor quality fonts which aren’t easy to read. Make sure you choose a logo font which is easily scannable and not too complicated so consumers can understand it within a second. A logo font should also be clear and printed in color so that consumers can easily identify what logo design you are using.

However, if your logo is not memorable or well designed then the logo doesn’t represent your business properly. For example, if you run a bakery but use an abstract logo with colors which don’t fit the bakery theme then consumers might get confused about your logo.

A logo should be unique and easily identifiable so that consumers can recognize it from a mile away. That’s why logo design is a crucial step in marketing a business because the logo represents your business as a whole so make sure you take this task seriously when selecting designers.

If you want to stand out from the crowd then avoid these five common logo design mistakes and make sure you hire logo designers who know what they are doing.

Overall, logo design is important because consumers need to easily identify companies and organizations when they see their logo on the side of a truck or building. A logo should be eye-catching and memorable, which means that it should convey what the company is about. To avoid logo design mistakes you need to have a logo strategy as well as keep your logo simple with only a few details. Finally, don’t make it too literal because this can confuse consumers who might not understand what they’re seeing.

It’s important to have a well-designed logo because it conveys the company’s message and helps consumers identify them. From choosing colors, to selecting fonts, designers should take care in their decisions so that the final product is memorable yet not overcomplicated for customers to understand what they are seeing. The key takeaway from this post is that you need an overall strategy when designing your logos as well as keeping them simple with only a few details. Finally, don’t make it too literal or people may not know what they’re looking at! If you want help developing these aspects of your business then reach out our team here at Graticle Design today (360) 450-3711! We can work with you on all things design related including logo design.

Written by Shawn Hooghkirk on November 10, 2021

Shawn is the President of Graticle, Inc.

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Shawn and Jill were both fantastic to work with!! They turned the project around quickly, the design for our logo turned out perfectly and it was a pleasure to do business with them. If you are looking for a design company I HIGHLY recommend Graticle!!

Jonathan Simmons

Reclamation Church

Longview, Washington

I’ve worked with Graticle Design on several projects and I have nothing negative to say. Shawn and his team do a remarkable job on both design and project management, and I’ll continue using them for the long term. In addition, Shawn has saved my backside several times when my site has been hacked – probably saving me thousands in lost dollars and hundreds of hours of lost time. I appreciate how Shawn takes a personal interest in everything I do, wanting to fully understand my businesses and seeks to not just “to a task” but help me make a bigger impact on the world.

Brandon Turner

Open Door Properies, LLC

Montesano, Washington