Google Analytics 4: What Marketers Need to Know

August 18, 2022    Reading Time: 3 Minutes

Google Analytics 4 has been released, and it is packed with new features that will help marketers track their website data more effectively. This updated version of Google’s analytics platform includes several new features, as well as some improvements to existing ones. In this blog post, we will discuss the most important changes that GA4 brings for marketers. We will also provide tips on how you can take advantage of these changes to improve your marketing campaigns.

What is Google Analytics 4 (GA4)?

Google Analytics is a free web analytics platform that helps marketers track website data. GA has been around for over a decade, and it is used by millions of websites. GA provides valuable insights into website traffic, user behavior, and conversions. Google Analytics is constantly being updated with new features, and GA4 represents the biggest update to the platform in recent years.

What about Google Analytics Universal?

Google Analytics Universal will stop processing data on July 1, 2023. This means that all websites using GA Universal will need to migrate to GA4 by this date. Data on Google Analytics Universal will be accessible for 6 months after the data collection stops.

So, what’s new in GA4? Let’s take a look at the most important changes:

Google Analytics (GA) now uses a machine learning model to process data

This means that GA can automatically identify patterns in data and provide insights that would otherwise be difficult to find.

GA can now track users across devices

This is a major change that will allow marketers to see how users interact with their website across multiple devices.

There are new reports and data types available in GA

The new reports and data types will give marketers more insights into their website traffic and user behavior.

GA now offers easier integration with Google Ads

This will allow marketers to see how their Google Ads campaigns are performing and make necessary changes to improve their results.

Viewing GA data will now be easier

The new interface is designed to be more user-friendly and make it easier for marketers to find the data they need.

The new version of GA includes several new reports, including a conversion report and a retention report

The conversion report will show how many users completed a desired action on your website, such as making a purchase or signing up for a newsletter. The retention report will show how many users returned to your website after their first visit.

GA now allows you to create custom audiences based on user behavior

This will allow you to target specific groups of users with your marketing campaigns.

How do I upgrade to GA4 from Universal?

If you are using GA Universal, you will need to create a new property in your Google Analytics account and migrate your data over. You can find instructions on how to do this here.

So, what does all this mean for marketers?

The most important change that GA brings is the ability to track users across devices. This will allow marketers to see how their website is being used by people on different devices and make necessary changes to improve the user experience. The new reports and data types will also give marketers more insights into their website traffic and user behavior. And finally, the easier integration with Google Ads will allow marketers to see how their campaigns are performing and make necessary changes to improve their results.

If you’re a marketer, it’s important that you understand the changes that GA brings and how you can take advantage of them. By doing so, you can ensure that your marketing campaigns are as effective as possible.

If you need help integrating your website with the new GA4, our team at Graticle can help. We would be happy to help you get the most out of the new Google Analytics. Contact us today to learn more! Call (360) 450-3711.

Google Analytics 4 FAQs

What’s new with GA4?

The biggest change with GA fourth edition is that it’s built on a machine learning platform, which will allow Google to constantly update and improve the product. This also means that GA4 will be much more reliable than previous versions.

What does this mean for marketers?

GA4 is designed to give marketers a complete picture of how customers interact with their business across all channels. This means that marketers will be able to track conversions and measure ROI with more accuracy than ever before.

What are the benefits of GA fourth edition?

Some of the benefits of GA fourth edition include:

  • Increased accuracy in tracking conversions and measuring ROI
  • A complete picture of how customers interact with businesses across all channels
  • The ability to constantly update and improve the product

What are the potential drawbacks of GA fourth edition?

Some of the potential drawbacks of GA4 include:

  • A steep learning curve
  • The need for businesses to have a dedicated team in order to fully take advantage of GA4
  • The possibility that GA4 may not be compatible with some existing marketing software platforms.

Written by Shawn Hooghkirk on August 18, 2022

Shawn is the President of Graticle, Inc.

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