How Landing Pages Can Help Your Business Grow

June 10, 2022    Reading Time: 8 Minutes

If you’re running a business, you know that web traffic is important. But what happens when people get to your website? Do they buy your product or service? If not, you may need to create better landing pages. Landing pages are web pages that are designed specifically for converting web traffic into customers. They are different from your home page in that they are usually one step in the buying process. In this blog post, we will discuss how landing pages can help your business grow!

What is a landing page?

A landing page is a web page that allows you to capture a visitor’s information through a form, survey or phone call. It is typically used in lead generation and marketing campaigns, and can be an extremely effective tool for growing your business.

What’s the difference between a homepage and a landing page?

Your homepage is the main page of your website, and is designed to give visitors an overview of what you do and who you are. A landing page, on the other hand, is a specific web page that is designed to convert visitors into leads or customers.

Why are landing pages important?

There are a number of reasons why landing pages are so important for businesses. For one, they help you to collect valuable information about your target market and customers. This data can be used to create better marketing campaigns and improve your overall web design. Additionally, landing pages can be a great way to increase conversions, as they provide a focused and specific call to action.

Finally, landing pages are a great way to build your brand and create trust with potential customers. By creating a professional and informative landing page, you can show visitors that you are an authority in your industry and that you are worth doing business with.

How can landing pages help my business grow?

There are a number of ways in which landing pages can help your business grow:

By increasing leads:

A well-designed landing page can help you to increase the number of leads you generate from your website.

By providing a focal point for your marketing efforts:

A landing page can provide a focal point for your online marketing efforts, helping you to better target your advertising and promotion.

By increasing conversion rates:

A well-designed landing page can also help you to increase your conversion rate – that is, the percentage of visitors to your website who take the desired action.

By reducing your cost per acquisition:

Finally, a landing page can also help you to reduce your cost per acquisition – that is, the amount you spend on marketing for each new customer or client.

Landing page types

Now that we’ve seen some of the ways in which landing pages can help your business grow, let’s take a look at the different types of landing pages you can create.

Lead generation page:

A lead generation page is designed to capture leads – that is, contact information from potential customers or clients.

Click-through page:

A click-through page is designed to encourage visitors to click through to another page on your website, typically a sales or product page.

Thank you / confirmation page:

A thank you or confirmation page is the page a visitor is taken to after completing an action on your website, such as submitting a form or making a purchase.

How can I create a successful landing page?

There’s no one answer to that question since there are many factors that contribute to a successful landing page. However, there are some key elements that all effective landing pages share. Let’s discuss what those elements are and how you can use them to create a landing page that will help your business grow.

Specific, measurable goals

Before you create your landing page, it’s important to have specific, measurable goals in mind. What do you want your landing page to achieve? Do you want more newsletter sign-ups? More webinar registrations? More product sales? Once you know what your goals are, you can design and optimization your page to help you reach them.

A clear and compelling value proposition

Your landing page needs to have a clear and compelling value proposition. This is what will persuade your visitors to take the action you want them to take. To craft an effective value proposition, start by identifying your target audience and what they need or want. Then, explain how your product or service can help them get what they need or want. Be sure to use language that is clear and easy to understand.

Clear and concise headline

The headline is the first thing visitors will see when they land on your page, so it’s important to make sure it’s clear and concise. It should explain what your page is about and why visitors should care.

Strong call-to-action

A strong call-to-action (CTA) is essential for any landing page. Your CTA should be clear and easy to spot, and it should tell visitors what you want them to do next. Whether you’re asking them to sign up for your newsletter or download a white paper, make sure your CTA is specific and actionable.

An effective form

If you’re including a form on your landing page, it’s important to make sure it’s effective. That means it should be short and only ask for the information you need. The fewer fields there are, the more likely visitors will be to complete the form.

Relevant images

Images are a great way to add visual interest to your landing page and help visitors understand your message. But make sure the images you use are relevant to your page’s content and add value. Don’t just add random photos for the sake of it.

Useful, well-written copy

The copy on your landing page should be well written and useful. It should explain what you’re offering and why it’s valuable, without being too long or wordy. Be sure to proofread your copy before publishing to avoid any typos or grammatical errors.

These are just a few of the elements you’ll need to create a successful landing page. Keep these tips in mind as you work on designing and optimizing your own landing pages. With a little effort, you can see some serious growth for your business.

What are the best methods to generate traffic to a landing page?

There are a number of ways to generate traffic to your landing page, and the best method may vary depending on your business goals. However, some common methods include paid advertising, search engine optimization (SEO), and social media marketing.

Paid advertising is a great way to get immediate traffic to your landing page. You can use platforms like Google AdWords or Facebook Ads to target potential customers with ads that will lead them to your landing page.

SEO is a long-term strategy that can help you organically rank higher in search engine results pages (SERPs), making it more likely that people will click on your link and visit your landing page. You can optimize your landing page for SEO by including relevant keywords, creating engaging content, and ensuring your website is mobile-friendly.

Social media marketing is another great way to generate traffic to your landing page. You can use social media platforms like Twitter, Facebook, and LinkedIn to share your landing page with your followers and drive traffic to it.

If you’re not sure which method is right for you, consider testing out a few different approaches and seeing which generates the most leads or conversions.

What are some common mistakes people make when creating landing pages?

There are a few common mistakes people make when creating landing pages, which can lead to lower conversion rates. Some of these mistakes include:

  • Not including a call to action: A landing page should have a clear call to action (CTA) that tells visitors what you want them to do, such as submit their contact information or make a purchase.
  • Not optimizing for mobile: With more people than ever using smartphones and tablets to access the internet, it’s important to make sure your landing page is optimized for mobile. This means ensuring it’s easy to read and navigate on a smaller screen and that the CTA is prominently displayed.
  • Not including enough information: A landing page should provide enough information to convince visitors to take the desired action. This means including relevant images, videos, testimonials, and more.
  • Including too much information: On the other hand, you don’t want to include so much information that visitors feel overwhelmed. Stick to the essentials and make sure the most important information is prominently displayed.

Creating a successful landing page requires careful planning and attention to detail. By following best practices and avoiding common mistakes, you can create a landing page that will help your business grow.

Hypothetical landing page examples

To help give you an idea of what a successful landing page looks like, here are two hypothetical examples:

Example #01

A web design company is looking to increase its client base. Its landing page features a simple design with a CTA that reads “Get a Free Quote.” The page also includes information about the company’s services, testimonials from satisfied clients, and a contact form.

Example #02

An online retailer is looking to increase sales. Its landing page features a product photo, information about the product, customer reviews, and a CTA that reads “Buy Now.” The page also includes links to the company’s return policy and shipping information.

Example #03

A non-profit organization is looking to increase donations. Its landing page features a CTA that reads “Donate Now,” as well as information about where the donation will go and how it will be used. The page also includes a video about the organization’s work, testimonials from beneficiaries, and links to the organization’s social media accounts.

Example #04

A local business is looking to increase foot traffic. Its landing page features a CTA that reads “Get Directions,” as well as information about the business’s hours, location, and services. The page also includes photos of the business, testimonials from satisfied customers, and a contact form.

Example #05:

A travel agency is looking to increase bookings. Its landing page features a CTA that reads “Book Now,” as well as information about the company’s services, special offers, and destinations. The page also includes a search form, testimonials from satisfied customers, and links to the company’s social media accounts.

By including a CTA, relevant information, and social proof, these landing pages are likely to convert visitors into leads or customers.

What makes a good call to action?

A good CTA is clear and concise. It should tell visitors what you want them to do, such as submit their contact information or make a purchase. The CTA should be prominently displayed and easy to find. It should also be relevant to the rest of the page content.

For example, if you’re promoting a webinar on your landing page, your CTA should read “Register for the Webinar.” If you’re selling a product, your CTA should read “Buy Now.”

A good CTA is also actionable. This means it should use strong verbs that encourage visitors to take the desired action. For example, “Download Now,” “Sign Up Today,” or “Get Started.”

Including a CTA on your landing page is an important step in conversion optimization. By using a clear and actionable CTA, you can increase the likelihood that visitors will take the desired action.

What are some other tips for creating a successful landing page?

Here are a few other tips to keep in mind when creating a landing page:

  • Make sure your page loads quickly. Visitors won’t wait around for a slow page to load.
  • Use persuasive language that convinces visitors to take the desired action.
  • Include social proof, such as customer reviews or testimonials, to show visitors that others have had a positive experience with your company.
  • Keep the design simple and easy to navigate.
  • A/B test different elements, such as the CTA, headline, or images, to see what leads to more conversions.

Wrapping it up

If you want to see real results from your website, it’s important to have well-designed landing pages. Landing pages are designed specifically for converting web traffic into customers, so if yours aren’t doing the job, it’s time for a change. Luckily, our team at Graticle can help! We specialize in creating high-converting landing pages that will turn your website visitors into paying customers. Contact us today to learn more about how we can help your business grow! Call (360) 450-3711

Landing Page FAQs

How can I A/B test my landing page?

You can A/B test your landing page by testing different elements, such as the CTA, headline, or images. You can use a tool like Google Analytics to track the results of your tests.

What’s the difference between a landing page and a website?

A landing page is a standalone web page that is designed to convert visitors into leads or customers. A website, on the other hand, is typically made up of multiple pages that aim to provide information about a company or brand.

How do I create a good landing page?

There are a few key elements that make up a good landing page, such as a strong headline, persuasive copy, and a clear call-to-action. You should also include images or videos to help improve the user experience.

How often should I update my landing page?

It depends on your business and goals, but you should aim to update your landing page at least once a month. This will help ensure that your page is relevant and up-to-date.

Do I need a landing page?

If you’re looking to generate leads or customers from your website, then you will need a landing page. If you’re simply looking to provide information about your company or brand, then a website will suffice.

Written by Shawn Hooghkirk on June 10, 2022

Last updated on June 14, 2022. Shawn is the President of Graticle, Inc.

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