How to Evaluate Your Website’s Effectiveness for Your Business

May 20, 2022    Reading Time: 8 Minutes

How do you know if your website is effective for your business? Are you tracking the right metrics? Are you website visitors becoming customers? In this blog post, we will discuss how to evaluate your website’s effectiveness and make changes based on what you find. Having an effective website is essential for any business – let us show you how to make sure yours is up to par!

If you’re not sure where to start, don’t worry. We will cover everything you need to know in order to evaluate your website’s effectiveness. Keep reading for our tips on website evaluation!

Website Analytics

A website is not effective if you are not tracking the right data. You need to know how people are finding your website, what pages they are looking at, and how long they are staying on each page. This information will help you determine what changes need to be made in order to keep people engaged with your website.

There are a few different website analytics programs you can use.

Google Analytics

The most popular website analytics tool is Google Analytics. It’s free to set up, and it’s relatively easy to use. Once you have it set up, you can start tracking your website traffic. You can see how many people are visiting your website, where they’re coming from, and what pages they’re looking at. This information can be very useful in understanding your website’s effectiveness.

Website traffic

First, take a look at your website traffic. How many people are visiting your site? Where are they coming from? What pages are they looking at?

You can find this information in your website’s analytics. Analytics is a tool that website owners use to track website traffic and user behavior. If you don’t have analytics set up on your website, now is the time to do it!

Bounce rate

Your website’s bounce rate is the percentage of people who leave your website after viewing only one page. A high bounce rate is not necessarily a bad thing. It could just mean that people are finding what they’re looking for on your website and then leaving.

However, if you have a high bounce rate and low website traffic, that could be an indication that your website is not effective.

To view your website’s bounce rate, go to the “Audience” section of Google Analytics and click on “Overview.” From there, you will see your website’s bounce rate for the time period you select.

If you want to get more detailed, you can view the bounce rate for specific pages on your website. To do this, go to the “Behavior” section and click on “Site Content.” From there, you can choose to view either “All Pages” or “Landing Pages.”

If you see that your website has a high bounce rate, there are a few things you can do to try and reduce it.

First, take a look at your website design. Is your website easy to navigate? Are the pages well organized? If not, that could be why people are leaving your site without viewing any other pages.

Another thing you can do is make sure all of the links on your website are working. If someone clicks on a link and it doesn’t work, they’re likely to leave your website.

You can also try adding more content to your website. If you have a blog, make sure to add new blog posts regularly. This will give people a reason to keep coming back to your site.

Conversions

In addition to website traffic and bounce rate, you’ll also want to look at your website’s conversion rate.

Your website’s conversion rate is the percentage of people who take a desired action on your website. This could be signing up for a newsletter, downloading a PDF, or making a purchase.

To view your website’s conversion rate, go to the “Conversions” section of Google Analytics and click on “Goals.” From there, you will see your website’s conversion rate for the time period you select.

If you don’t have any goals set up, now is the time to do it! You can set up goals in the “Admin” section of Google Analytics.

There are a few things you can do to try and increase your website’s conversion rate.

First, make sure your website is designed in a way that makes it easy for people to take the desired action. If you want people to sign up for your newsletter, make sure the sign-up form is prominently displayed on your website.

Another thing you can do is offer something of value in exchange for the desired action. For example, if you want people to download a PDF, make sure the PDF is high quality and relevant to their interests.

You can also try running a promotion or sale. This will give people an incentive to take the desired action on your website.

Website Design

Your website’s design is important for a few reasons. First, it needs to be visually appealing so that people will want to stay on your site. Second, it needs to be easy to navigate so that people can find what they’re looking for. And third, it needs to be relevant to your business.

Visual tips:

  • Use high-quality images
  • Use a color scheme that is pleasing to the eye
  • Avoid using too much text

Navigation tips:

  • Use clear and concise headings and subheadings
  • Use bullet points or numbered lists when possible
  • Include a search bar so people can easily find what they’re looking for

Relevance tips:

  • Make sure your website’s design is relevant to your business
  • Don’t include any irrelevant information or distractions
  • If you want people to take a specific action on your website, make sure it’s clear what you want them to do

When it comes to website design, there are a few other things you’ll want to keep in mind.

Responsive website design:

More and more people are using their mobile devices to browse the web. This means that your website needs to be designed for both desktop and mobile. A responsive website design will adjust according to the device it’s being viewed on.

Ease of use:

Your website should be easy to navigate so that people can find what they’re looking for. If it’s not, they’ll likely leave your site and go to one that is easier to use.

Design:

As mentioned before, your website’s design is important for a few reasons. Make sure it’s visually appealing and easy to navigate.

Relevance:

Your website should be relevant to your business. If it’s not, people will likely leave your site and go to one that is more relevant.

These are just a few things to keep in mind when evaluating your website’s effectiveness for your business. By taking into consideration these factors, you can make sure that your website is working for you.

If you’re not sure where to start, consider hiring a website design company. They can help you create a website that is effective for your business.

Content:

Your website’s content is also important for your business. The content on your website should be high quality and relevant to your business. It should also be updated regularly to ensure that it is still relevant and useful for your customers.

Functionality:

Your website’s functionality is also important for your business. Your website should be easy to use and navigate, and it should load quickly. If your website is difficult to use or slow to load, customers will likely leave your site and go to one that is easier to use.

Get More Website Traffic

Now, let’s take a look at ways to bring more traffic to your website.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website so that it will rank higher in search engine results pages (SERPs).

There are a few things you can do to optimize your website for SEO.

Keyword research:

The first step is to find the right keywords. You want to choose keywords that are relevant to your business and that people are actually searching for.

You can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to find the right keywords.

Once you’ve found the right keywords, you need to use them throughout your website.

Use keywords in your website’s title, in the headings and subheadings, and in the body of your content.

Make sure to use them in a way that sounds natural and doesn’t disrupt the flow of your writing.

Meta tags:

Meta tags are snippets of text that describe a page’s content. They help search engines understand what a website is about.

The two most important meta tags are the title tag and the meta description.

Your title tag should be 60 characters or less, and your meta description should be 155 characters or less.

You can use keywords in both of these tags to help your website rank higher in search engine results.

Inbound links:

Inbound links are links from other websites to your website. They help show search engines that your website is popular and relevant.

The more inbound links you have, the higher your website will rank in search engine results pages.

You can get inbound links by guest blogging, writing articles for other websites, and adding your website to directories.

Outbound links:

Outbound links are links from your website to other websites. They help show search engines that you’re linking to relevant and popular websites.

The more outbound links you have, the higher your website will rank in search engine results pages.

You can get outbound links by guest blogging, writing articles for other websites, and adding your website to directories.

By following these tips, you can improve your website’s SEO and make sure it’s effective for your business.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a form of online marketing in which you pay for each click on your ad.

PPC can be an effective way to generate website traffic and leads. However, it can also be expensive if you don’t know what you’re doing.

There are a few things you’ll want to keep in mind if you decide to use PPC advertising.

Ad relevancy: Your ad should be relevant to the keywords you’re targeting and the products or services you offer. Otherwise, you’ll end up paying for clicks from people who aren’t interested in what you have to offer.

Ad quality: The quality of your ad also plays a role in how effective it is. A well-written ad with a relevant headline and description is more likely to get clicked on than an ad that’s poorly written.

Ad targeting: Make sure you’re targeting your ads to the right audience. You can target by location, demographics, interests, and other factors. If you’re not sure who your target audience is, you can use Google’s AdWords Keyword Planner to help you find keywords that are relevant to your business.

By following these tips, you can create an effective PPC campaign that will generate website traffic and leads.

Google My Business

Google My Business is a free listing that allows businesses to control their information on Google.

You can use it to manage your business’s name, address, phone number, website, hours of operation, and more.

You can also use it to post photos and updates about your business. Google My Business is a great way to improve your website’s SEO and make sure your business is visible on Google.

To get started, go to google.com/business and create a listing for your business.

Content Marketing

Content marketing is a form of online marketing that focuses on creating and sharing content.

The goal of content marketing is to attract and retain customers by providing them with valuable and relevant information.

Content marketing can be used to generate website traffic, leads, and sales. It can also be used to build relationships with customers and create brand awareness.

To be successful with content marketing, you need to create high-quality content that is relevant to your audience.

You also need to promote your content so that people can find it. Promotion can be done through email marketing, search engine optimization, and paid advertising.

Conclusion

Website Effectiveness FAQs

Q: How do you know if your website is effective for your business?

A: By evaluating how well it performs against key website design and development criteria, as well as how often it’s used by customers or clients. You can also ask customers or clientele directly for feedback on their experience with your website.

Here are some key website design and development criteria to consider when evaluating your website’s effectiveness:

  • Aesthetics: Is your website visually appealing? First impressions matter, so make sure your website reflects the professionalism of your business.
  • Navigation: Is it easy for users to find what they’re looking for on your website? If not, they’ll likely get frustrated and leave.
  • Content: Is your website’s content relevant, well-written, and informative? If not, users won’t stick around for long.
  • Functionality: Does your website work properly on all devices and browsers? If not, you could be losing out on potential customers or clients.

Q: How often should you evaluate your website’s effectiveness?

A: At least once a year, or more frequently if you’re making significant changes to your website. Regular website evaluations will help you ensure that your website is always performing at its best.

Q: Who should evaluate your website’s effectiveness?

A: The website evaluation process can be done internally by someone on your team, or externally by an outside website design and development agency. If you’re not sure where to start, we recommend working with an agency that specializes in website design and development. They’ll be able to help you identify any areas of improvement and make recommendations for how to improve your website’s effectiveness.

If you’re not sure how to evaluate your website’s effectiveness, or if you need help making improvements, contact us today. We specialize in website design and development and would be happy to help you ensure that your website is performing at its best. Call us at (360) 450-3711 or send us a message here. We look forward to hearing from you!

Written by Shawn Hooghkirk on May 20, 2022

Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

Shawn’s commitment to getting our web app designed in a way that it was easy to use and looked professional, and his coordination with our CEO and developer was awesome! Highly recommend any company looking for a designer to check Shawn out.

Brandy Thiesen

Support Director

TruBid

www.TruBid.co

Fresno, California

Shawn was very professional. He made the whole transaction very easy and completely online. I was very happy with the work.

Aaron Barr

Barr Corp, LLC.

Camas, WA