How to Get Better Website Search Results for Your Small Business

May 17, 2022    Reading Time: 8 Minutes

If you’re running a small business, then you know that it’s important to make sure your website is seen by as many people as possible. In order to do this, you need to optimize your website for search engines. In this blog post, we will discuss some tips on how to get better website search results for your small business.

First, let’s go over the basics:

How does a search engine work?

Search engines are designed to help people find information on the internet. When you type a query into a search engine, it will use algorithms to try and match your query with the best possible results. In order to do this, it looks at various factors such as the content of a website, how popular the website is, and how many other websites link to it. Based on all of these factors, the search engine will rank the results and show you the most relevant websites first.

What is search engine optimization?

Search engine optimization, or SEO, is the process of improving the ranking of a website in search engine results. By optimizing your website for search engines, you can increase your chances of appearing higher in the results for relevant queries. This, in turn, can lead to more traffic and more customers for your small business.

Now that we’ve gone over the basics, let’s get into the tips.

Come up with a plan

The first step to improving your small business website’s ranking in search engine results is to come up with a plan. What are your goals? Who is your target audience? What keywords do you want to rank for? Once you have answers to these questions, you can begin to implement changes on your website that will help you achieve your goals.

Keyword research

One of the most important things you can do to improve your small business website’s ranking in search engine results is to conduct keyword research. Keyword research will help you determine which keywords are most relevant to your business and which ones potential customers are using to find businesses like yours. Once you know which keywords to target, you can begin incorporating them into your website’s content.

On-page SEO

Once you’ve identified the keywords you want to target, it’s time to start optimizing your website for those keywords. This process is known as on-page SEO. On-page SEO involves making changes to your website’s content and code that will help it rank higher in search engine results for your targeted keywords.

Some things you can do to optimize your website for search engines include:

  • Adding keywords to your website’s title and meta tags
  • Creating keyword-rich content
  • Optimizing your website’s images with keywords

Off-page SEO

In addition to on-page SEO, you can also improve your small business website’s ranking in search engine results by doing off-page SEO. Off-page SEO is the process of promoting your website on other websites and online platforms. This can be done in a variety of ways, such as:

  • Submitting your website to directories
  • Creating business listings on local directory and review sites
  • Getting involved in online communities related to your business
  • Building backlinks to your website

Optimize your website’s content

In order for your small business website to rank well in search engine results, it’s important to have high-quality, keyword-rich content. Every page on your website should be optimized for both search engines and human visitors. Make sure to include relevant keywords in your titles, meta descriptions, and throughout the body of your content.

For instance, if you’re a small business that sells hand-crafted jewelry, then you would want to use keywords like “handmade jewelry,” “custom jewelry,” and “unique jewelry.” If you’re a small business that provides accounting services, then you would want to use keywords like “accounting,” “bookkeeping,” and “taxes.”

Use keyword-rich titles and descriptions

When it comes to small business SEO, titles and descriptions are important. This is what helps your website show up in search results, so it’s important to make sure they’re keyword rich. This means including relevant keywords that you want to rank for in your titles and descriptions. However, don’t stuff your titles and descriptions with keywords – this will only hurt your ranking. Instead, focus on using a few well-chosen keywords that accurately describe your content.

What’s a title tag?

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

What’s a meta description?

A meta description is an HTML attribute that provides a brief summary of a web page. Meta descriptions are typically used on SERPs to display preview snippets for a given result, and are important for usability, SEO, and social sharing.

Both title tags and meta descriptions are important for small business SEO. Make sure to include relevant keywords in both the title tags and meta descriptions of your website’s pages.

Optimize images with keywords

In addition to optimizing your website’s text with keywords, you can also optimize your website’s images. When you upload an image to your website, make sure to include relevant keywords in the file name and fill out the alternate text field with a brief description of the image. This will help search engines index your images, which can lead to increased traffic from image-based searches.

What’s an alt tag?

An alt tag is an HTML attribute that specifies the alternate text for an image. Alt tags are used to provide a text-based description of an image, which can be read by search engines and used by people with visual impairments.

Link building

Link building is the process of getting other websites to link to your website. This is important because it helps improve your small business website’s ranking in search engine results. The more high-quality links you have pointing to your website, the higher your site will rank. There are a number of ways to build links, such as guest posting, directory listings, and social media.

Include calls to action

If you want people to take action after visiting your small business website, then you need to include calls to action. Calls to action tell visitors what you want them to do next, such as contact you or make a purchase. Without a call to action, people may leave your website without taking any desired action.

For example, if you want people to contact you, then include a call to action that tells them to call or email you. If you want people to make a purchase, then include a call to action that takes them to your online store.

Monitor your progress

Once you’ve implemented all of the above tips, it’s important to monitor your progress to see if your efforts are paying off. There are a number of tools you can use to track your website’s ranking in search engine results, as well as the amount of traffic you’re receiving from organic search. By monitoring your progress, you can make necessary changes to improve your small business website’s ranking in search engine results.

Tools to help you monitor your small business website’s ranking in search engine results:

  • Google Analytics
  • Google Search Console
  • Ahrefs
  • SEMRush
  • Moz Pro

Make sure your website is mobile friendly

In today’s day and age, it’s essential that your website is mobile friendly. More and more people are using their smartphones and tablets to search the web, so if your website isn’t optimized for these devices, you’re likely losing out on a lot of potential traffic. There are a few things you can do to make sure your website is mobile friendly, such as using responsive design and ensuring that your content is easy to read on small screens.

Make sure your website is well-designed and easy to use

In addition to being mobile friendly, your small business website needs to be well-designed and easy to use. If your website is difficult to navigate or isn’t visually appealing, people are likely to leave without taking any desired action. A well-designed website will help you convert more visitors into leads and customers.

You wouldn’t build a brick-and-mortar store without putting any thought into the design, so don’t make the same mistake with your small business website. Hire a professional web designer to create a website that’s both visually appealing and easy to use.

Create high-quality content that is relevant to your business

If you want your small business website to rank well in search engine results, then you need to make sure it contains high-quality content that is relevant to your business. Creating informative blog posts, infographics, and other types of content is a great way to improve your small business website’s ranking in search engine results.

When creating content for your small business website, make sure to include relevant keywords and phrases throughout. This will help improve your content’s ranking in search engine results. In addition, make sure your content is well-written and free of errors.

Generate fresh content regularly

It’s not enough to create high-quality content once and then never update your small business website again. In order to keep your site relevant and improve your ranking in search engine results, you need to generate fresh content on a regular basis.

One way to do this is by creating a blog and publishing new posts on a weekly or bi-weekly basis. In addition to blog posts, you can also add new pages to your small business website, such as case studies or infographics.

Have a blog on your website

We’ve talked a lot about content, and that’s because it’s one of the most important ranking factors for small business websites. In addition to creating high-quality content, you also need to make sure you’re publishing it on a regular basis. One of the best ways to do this is by having a blog on your small business website.

A blog is a great way to generate fresh, relevant content for your small business website. You can use your blog to post informative articles, helpful tips, and interesting facts about your business. In addition, a blog is also a great platform to showcase your company’s personality and build relationships with potential and current customers.

Blog posting tips:

  • Make sure to include relevant keywords and phrases throughout your blog post
  • Well-written and free of errors
  • Post on a regular basis
  • Use your blog to post informative articles, helpful tips, facts about your business, and more.

Conclusion

If you want your small business website to rank well in search engine results, then you need to make sure it’s optimized for search engines. This includes making sure your site is mobile friendly, well-designed, and easy to use. In addition, you need to create high-quality content that is relevant to your business and generate fresh content on a regular basis. By following these tips, you can improve your small business website’s ranking in search engine results and get more traffic to your site.

Do you need help with your small business website’s search engine optimization? Contact us today and we’ll be happy to help you get started. Call (360) 450-3711.

Frequently Asked Questions about Small Business SEO

Q: What is small business SEO?

A: Small business SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). This can be done through on-page optimization, off-page optimization, and technical SEO.

Q: Why is small business SEO important?

A: Small business SEO is important because it can help small businesses compete with larger businesses in the online space. It can also help small businesses generate more website traffic and leads, which can ultimately lead to more sales and revenue.

Q: How do I optimize my small business website for SEO?

A: There are a number of things you can do to optimize your small business website for SEO. This includes things like optimizing your website content, title tags, and meta descriptions; building links to your website; and creating a sitemap.

Q: What are some common small business SEO mistakes?

A: Some common small business SEO mistakes include not doing keyword research, not optimizing website content, and not building links.

Q: How long does it take for small business SEO to work?

A: The time it takes for small business SEO to work varies depending on a number of factors, such as the competitiveness of your industry, the age of your website, and the quality of your SEO efforts. In general, however, it can take several months to see results from small business SEO.

That about wraps it up, if you have more questions, be sure to contact us and we will be more than happy to help you out. Call Graticle (360) 450-3711.

Written by Shawn Hooghkirk on May 17, 2022

Last updated on May 17, 2022. Shawn is the President of Graticle, Inc.

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