How to Get More Website Visitors in 2022

August 18, 2022    Reading Time: 8 Minutes

If you’re like most business owners, you want more website visitors. After all, more visitors means more potential customers and more revenue. In this blog post, we will discuss some tips that will help you increase traffic to your website. Whether you’re just starting out or you’ve been running your website for a while, these tips will help you get more traffic and grow your business!

First, let’s start with the basics

Your website

You need to make sure your website is easy to use and navigate. If potential customers can’t figure out how to use your website, they’re not going to stay on it for long. Make sure your menus are easy to understand and that your pages load quickly. You can have 10x the customers, but if your website is hard to use, they’ll just go somewhere else.

Understanding your target audience is key

Think about who you want to attract to your website. What are their needs and wants? What kind of language do they use? When you know who your target audience is, you can start creating content that appeals to them. Creating great content is essential if you want to get more traffic to your website. But what exactly is great content?

Great content is original, interesting, and relevant. It should also be well-written and free of errors. Most importantly, it should be something that your target audience will actually want to read! If you’re not sure what kind of content to create, try surveying your target audience or looking at what other businesses in your industry are doing.

Driving traffic to your website

Once you have a great website and awesome content, it’s time to start promoting your site! There are a number of ways to do this, but some of the most effective include SEO, social media, and paid advertising.

Search Engine Optimization (SEO)

SEO is the process of optimizing your website for Google search. This means making sure your website appears as high as possible in Google’s search results. The higher your website appears, the more likely people are to click on it.

Keywords:

One way to improve your website’s SEO is to use relevant keywords. Keywords are the words and phrases that people use when they’re searching for information online. When you use relevant keywords in your website and content, it helps Google understand what your site is about and makes it more likely to show up in search results.

To find relevant keywords, you can use a keyword research tool like Google AdWords Keyword Planner. Simply enter a few words or phrases related to your business and see what comes up. Once you’ve found some relevant keywords, try incorporating them into your website content, titles, and meta tags.

Optimizing your website keywords:

Your website’s title is one of the most important elements when it comes to SEO. The title is what appears in the search results, so you want to make sure it’s catchy and relevant. In addition to using keywords, your title should also be less than 60 characters. This is because Google typically displays the first 60 characters of a title in the search results.

Your website’s meta tags are also important for SEO. Meta tags are short descriptions of your page that appear in the search results. They should be unique and relevant to each page on your website. In addition to using keywords, your meta tags should also be less than 160 characters. This is because Google typically displays the first 160 characters of a meta tag in the search results.

Heading tags:

Heading tags are used to structure the content on your website. They help Google understand what your page is about and make it easier for people to find the information they’re looking for. Heading tags include H Tags (H, H ), which are used for titles, and (P), which are used for paragraphs.

When using heading tags, it’s important to use keywords. But don’t stuff your keywords in! This will not only make your website look spammy, but it will also hurt your SEO. Instead, use keywords sparingly and focus on making your headings clear and concise.

Optimizing your website for mobile:

Another important factor in SEO is making sure your website is optimized for mobile. More and more people are using their smartphones to browse the internet, so it’s important that your website looks good and works well on mobile devices. You can use Google’s Mobile-Friendly Test tool to see how well your website fares.

Backlinks:

Another way to improve your website’s SEO is to get other websites to link to it. This is called building backlinks. When another website links to yours, it tells Google that your site is valuable and trustworthy. This can help you rank higher in search results.

There are a few ways to get backlinks. One is to create great content that other people will want to link to. Another is to reach out to other websites and ask if they would be interested in linking to your site.

Blogging:

Blogging is another great way to improve your website’s SEO. This is because when you blog, you’re creating new content that Google can index and rank. But that’s not the only reason blogging is good for SEO. When you blog, you can also include keywords and backlinks in your posts. This helps Google understand what your site is about and makes it more likely to show up in search results.

Pay-per-click advertising:

Pay-per-click (PPC) advertising is a great way to get more website visitors. With PPC, you pay to have your ad appear in the search results. When someone clicks on your ad, they are taken to your website.

PPC can be an effective way to get more website visitors, but it’s important to remember that you are paying for each click. This means that PPC is only effective if people are actually clicking on your ad and visiting your site.

To make sure your PPC campaign is successful, be sure to target the right keywords and create ads that are relevant and appealing to your target audience.

PPC keywords:

When targeting keywords for your PPC campaign, it’s important to choose ones that are relevant to your business and have a high search volume. You can use a tool like Google AdWords Keyword Planner to research keywords.

It’s also important to target long-tail keywords. These are keyword phrases that are more specific and less competitive than shorter, more general keywords. Long-tail keywords are more likely to result in a click because they show that the person is further along in their journey and looking for a specific solution.

PPC ads:

Your PPC ads should be relevant to the keywords you’re targeting. They should also be appealing and clear. Your ad should tell people what you’re offering and why they should click on it.

To create an effective PPC ad, start by including your target keyword in the headline. Then, write a compelling ad copy that includes a call-to-action.

Additional Website Traffic Tips:

Here are a few additional tips for getting more website visitors:

Create quality content:

If you want people to visit your site, you need to give them a reason to. Creating quality content is a great way to do this. When you create helpful, informative, and engaging content, people will be more likely to visit your site and share your content with others.

Promote your content:

Once you’ve created quality content, you need to promote it. You can promote your content by sharing it on social media, emailing it to your list, and guest posting on other blogs.

Newsletter:

Another great way to get more website visitors is to create a newsletter. A newsletter is a great way to keep people updated on your latest content, products, and services. It’s also a great way to build relationships with your readers.

You can create a newsletter by using a service like MailChimp or Constant Contact. Be sure to include a call-to-action in your newsletter so people know what to do next.

Guest posting:

Guest posting is a great way to get your content in front of a new audience. When you guest post, you write an article for another blog in your industry. This helps you reach a new audience and build relationships with other bloggers.

To find guest posting opportunities, search for blogs in your industry that accept guest posts. Then, pitch them an article idea and see if they’re interested.

Social media:

Social media is a great way to promote your content and build relationships with potential and current customers. When you share your content on social media, be sure to use hashtags and tag other relevant accounts. This will help you reach a larger audience and get more website visitors.

You can also use social media to run ads. Facebook, Twitter, and Instagram all have advertising platforms that you can use to target a specific audience.

These are just a few of the ways you can get more website visitors in 2022. By using these tips, you can drive traffic to your site and grow your business.

Tracking Website Traffic

Once you start implementing these tips, it’s important to track your progress. This will help you see what’s working and what’s not. You can track your website traffic by using Google Analytics.

Google Analytics is a free tool that allows you to track your website traffic. To set it up, create a Google Analytics account and add the tracking code to your website. Then, you can start tracking your traffic data.

This data will help you see how people are finding your site, what they’re doing on your site, and where they’re coming from. This information is valuable because it can help you adjust your marketing strategy and get more website visitors.

There are a variety of reports you can run in Google Analytics. But, some of the most important ones for website traffic are the acquisition reports. These reports show you where your traffic is coming from.

The acquisition reports include:

  • All Traffic: This report shows you the total number of visitors to your site.
  • Referral Traffic: This report shows you the number of visitors who came to your site from another site.
  • Social Traffic: This report shows you the number of visitors who found your site through social media.
  • Paid Traffic: This report shows you the number of visitors who found your site through paid advertising.

Additional data you can track in Google Analytics includes:

Bounce rate:

Bounce rate is the percentage of visitors who leave your website after only viewing one page. A high bounce rate indicates that people are not finding what they’re looking for on your site, which can be a problem with your content, design, or user experience.

How can I improve my website’s bounce rate?

There are a number of things you can do to improve your website’s bounce rate, including:

-Improving the quality of your content

-Making sure your website is easy to navigate

-Improving your website’s design

-Creating a better user experience for visitors

What is a good bounce rate?

There is no definitive answer to this question as it depends on your website and your industry. However, a good starting point is to aim for a bounce rate below 50%.

Pageviews:

Pageviews is the total number of pages viewed on your website. This metric can be a good indicator of how interesting and relevant your content is to visitors.

If you want to increase your pageviews, consider creating more in-depth content that covers a specific topic in detail. You can also promote your content on social media and run ads.

Time on site:

Time on site is the average amount of time spend on your website. This metric can be a good indicator of how Engaging and your content is.

If you want to increase your time on site, consider creating more in-depth content that covers a specific topic in detail. You can also add images, videos, and infographics to your content to make it more engaging.

Average Session Duration:

Average session duration is the average amount of time spend on your website in a single session. This metric can be a good indicator of how Engaging and your content is.

If you want to increase your average session duration, consider creating more in-depth content that covers a specific topic in detail.

Users:

Users is the total number of unique visitors to your website. This metric can be a good indicator of the reach of your website.

If you want to increase your users, consider promoting your website on social media and running ads. You can also create compelling content that will encourage people to visit your site.

New Users:

New users is the number of unique visitors to your website who have never been to your site before. This metric can be a good indicator of the reach of your website.

If you want to increase your new users, consider promoting your website on social media and running ads. You can also create compelling content that will encourage people to visit your site.

Conclusion

There are a number of things you can do to increase the amount of traffic your website receives. These include improving the quality of your content, making sure your website is easy to navigate, and promoting your site on social media and through paid advertising. By tracking the right metrics in Google Analytics, you can identify areas where you need to improve in order to get more website visitors.

About Graticle Design

Graticle Design is a web design and development studio located in Longview, WA. We specialize in creating custom WordPress websites and offer a wide range of other services such as logo design, branding, and SEO. Contact us today to see how we can help you grow your business online! Call (360) 450-3711

Written by Shawn Hooghkirk on August 18, 2022

Shawn is the President of Graticle, Inc.

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Graticle designed the website for the company that I work for, and it turned out so amazing! Shawn was extremely understanding and helpful, walked me through problems (on my end, not his), provided solutions, and was always available to me if I had any questions. The whole process was very straightforward from wireframing to designing to WordPress. Shawn also recorded training videos to help me (and other associates) understand how to control nearly every aspect of our site from within the dashboard. Our website is now controlled in-house, and we have a beautiful mobile-friendly website that is already seeing more traffic!

Graticle is a great company, and more importantly, Shawn is a great guy! I would recommend Graticle to anyone considering website or design services!!!

Jeff Dean

Marketing Associate

A Nationwide (USA) Public Refrigerated Warehousing Company

Portland, Oregon

Shawn is a delight to work with. He meets deadlines on time and always gives a heads up when he foresees that there may be delay.

Shawn has a strong design aesthetic and was easily able to convey a fresh and modern portrayal of our brand in all of the pieces that he has worked on.

Best of all, I love that I can go to him for advice on a project that I haven’t found a solution for yet. Shawn makes a great teammate to brainstorm a solution—one that will work for your business—and design goals.

Allison Rhodes

Marketing Manager

The Value Builder System™

ValueBuilderSystem.com

Toronto, Ontario