How To Increase Your Website’s Conversion Rate

April 11, 2022    Reading Time: 4 Minutes

While some businesses focus on getting more website traffic, it’s much more important to focus on optimizing your website so that you’re getting the most out of the traffic you already have. In this blog post, we’ll discuss some tips for increasing your website’s conversion rate.

What is a conversion rate?

A website’s conversion rate is the percentage of visitors who take a desired action on your website. This desired action could be anything from making a purchase to subscribing to a newsletter or filling out a contact form.

What is conversion rate optimization?

Conversion rate optimization, or CRO, is the process of improving website conversions. This could be increasing the number of people who sign up for a service, buy a product, or download a white paper. Anything that gets visitors to take the next step in your marketing funnel is considered conversion optimization.

Why is it important to increase your website’s conversion rate?

The main reason you should care about your website’s conversion rate is because it can have a big impact on your bottom line. Even a small increase in conversion rate can lead to more sales and revenue.

What is a good conversion rate?

This is a difficult question to answer because it depends on the type of website and the industry you’re in. For example, a website that sells high-priced items will have a lower conversion rate than a website that sells low-priced items. Generally speaking, a website’s conversion rate should be above two percent.

What are some tips for increasing website conversion rates?

There are many factors that affect website conversion rates, but here are a few of the most important:

Create a sense of urgency

One of the most important aspects of website design is creating a sense of urgency. If you want people to take action on your website, you need to give them a reason to do it now. This could be in the form of a sale that’s only available for a limited time, or an offer that expires soon. You can also create a sense of urgency by highlighting the limited availability of your product or service. If you only have a few items in stock, or if your services are in high demand, make sure to let visitors know. This will encourage them to take action before it’s too late.

Sense of urgency conversion tips:

  • Use time-sensitive language
  • Promote limited availability
  • Highlight scarcity

Have clear and concise calls to action

Another important aspect of website design is creating a clear and concise call to action. Your call to action should be the most prominent element on your website, and it should be very clear what you want visitors to do. If you’re not sure what your call to action should be, consider what you want visitors to do on your website. Do you want them to sign up for a newsletter? Download a white paper? Buy a product? Once you know what your goal is, craft a call to action that’s clear and concise.

Here are some tips for creating a clear and concise call to action:

  • Use actionable language
  • Make your call to action prominent
  • Keep it short and sweet
  • Use directional cues to guide visitors to your call to action

Make sure your website is designed for your target audience

If you want to increase your website’s conversion rate, it’s important to make sure that your website is designed for your target audience. This means having a clear understanding of who your target audience is and what they’re looking for on your website. Once you know this, you can design your website accordingly.

Here are some tips for designing a website for your target audience:

  • Do your research
  • Know your buyer persona
  • Understand their needs and wants
  • Design with your target audience in mind
  • Make sure your website is mobile-friendly

Make sure your website is mobile-friendly and responsive.

In other words, it should look good and work well on all devices, from desktop computers to smartphones. This is important because more and more people are using their mobile devices to browse the web. If your website isn’t mobile-friendly, you’re likely losing a lot of potential customers.

Here are some tips for making sure your website is mobile-friendly:

  • Use a responsive design
  • Test your website on all devices
  • Make sure your website loads quickly

Test different elements on your website and track the results.

It’s important to test different elements on your website and track the results. This will help you see what’s working and what’s not. You can test things like your call to action, website copy, and design. Then, track the results to see what works best for your website.

Here are some tips for testing different elements on your website:

  • Test one element at a time
  • Track the results
  • Make changes based on the results

Use persuasive copy

Your website’s copy can have a big impact on your website’s conversion rate. Make sure to use persuasive copy that speaks to your target audience and convinces them to take action.

Here are some tips for writing persuasive copy:

  • Know your audience
  • Understand what they want
  • Use strong headlines
  • Focus on the benefits
  • Tell a story
  • Use social proof

Make it easy to take action.

The easier it is for visitors to take action on your website, the more likely they are to do it. This means having a simple and straightforward website design that’s easy to navigate. It also means having clear and concise calls to action that tell visitors what you want them to do.

Here are some tips for making it easy to take action on your website:

  • Make your website easy to navigate
  • Have clear and concise calls to action
  • Use directional cues to guide visitors to your call to action
  • Make sure your website is designed for your target audience.

Use social proof

Social proof is a powerful tool that can help increase your website’s conversion rate. It basically means using testimonials, reviews, and other forms of social proof to show visitors that others have had success with your website or product.

Here are some tips for using social proof:

  • Use testimonials and reviews
  • Use customer photos and videos
  • Include testimonials and reviews on your website
  • Display customer photos and videos on your website

Make sure your website loads quickly.

Your website’s loading speed is important for two reasons: first, it affects your website’s conversion rate; and second, it affects your website’s search engine ranking. So if you want to increase your website’s conversion rate, you need to make sure your website loads quickly.

Here are some tips for making sure your website loads quickly:

  • Optimize your images
  • Minimize your code
  • Use a content delivery network

Final thoughts

Increasing your website’s conversion rate can seem daunting, but it doesn’t have to be. With the right tools and advice, you can make small changes that result in increased sales. If you need help getting started, our team at Graticle is here to assist you. We have years of experience optimizing websites for conversions and would love to put our expertise to work for you. Contact us today. Call (360) 450-3711

Written by Shawn Hooghkirk on April 11, 2022

Last updated on April 11, 2022. Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

Shawn at Graticle Design does exactly what he says he will do, when he says that he’ll do it. He is not only creative, but responsive. We have very much appreciated his expertise and advice. Great ideas and great execution!

Brian Burke

President / CEO

Praxis Capital, Inc.

www.PraxCap.com

Santa Rosa, California

I cannot say enough about Graticle Design. I recently wrote a book called The Daily Challenge. It is a daily devotional about the ministry with orphans and widows we work with in a number of different countries. I was stumped as how to promote it or the cover style that would be on it. Shawn developed the magnificent cover that literally sells and promotes the book. I have had nothing but positive feed back on the cover and the content of the book. Thank you Shawn for your commitment to our work.

Dr. John Shane

Director

NHOM International

www.NewHopeOutreach.org

Clarkston, Washington