If you’re running an accounting firm, then you know the importance of having a user-friendly website. After all, you want your clients to be able to find the information they need quickly and easily. In this blog post, we will discuss some tips on how to make your accounting website more user friendly.
Let’s talk about your customers first.
Think about who your customers are and what they need from your website. Are they looking for tax information? Financial planning advice? Or are they simply trying to find your contact information? Once you know what your customers need, you can start making changes to your website accordingly.
For example, if you find that most of your customers are looking for tax information, then make sure that this information is easily accessible from your home page. You can do this by adding a link to your tax resources page in the top navigation menu.
Your customers want to know your accounting firm’s name, address, and phone number. They also want to see your accounting services offered, industries you specialize in, your rates (potentially), and any special promotions you might be running. You should make all of this information easy to find on your website.
Make sure to keep your accounting website up to date.
This means regularly adding new content, such as blog posts and articles. You should also keep your rates and promotions up to date, as well as any changes to your accounting services. If you make it a habit to keep your accounting website up to date, then your customers will appreciate it and be more likely to use your services.
Don’t forget to include a call to action on your accounting website.
A call to action is a statement or button that encourages your visitors to take a specific action, such as scheduling a consultation or signing up for your newsletter. By including a call to action on your accounting website, you can encourage your visitors to take the next step in doing business with you.
Next, let’s talk about your accounting services.
When potential clients come to your website, they want to know what accounting services you offer and how much you charge for those services. You should list out all of the accounting services you offer on your website, along with a brief description of each service. Include a link to each service page so that visitors can learn more about what you offer.
If you offer different accounting services for different industries, make sure to list those out as well. For example, if you specialize in accounting for small businesses, make sure to list that on your website. This way, potential clients will know that you’re the right accounting firm for their needs. You may also want to include your rates for each service. If you offer any special promotions, be sure to list those as well.
When it comes to your services, make sure that you’re clear and concise. Use language that your potential clients will understand, and avoid using accounting jargon. Remember, you want your website to be user friendly, so make sure it’s easy for everyone to understand.
Have a blog on your accounting website.
This is a great way to show potential clients that you’re an expert in your field. By writing blog posts about accounting topics, you can demonstrate your knowledge and build trust with potential clients. You can add value for your clients by providing helpful tips, advice, and resources. Plus, a blog is a great way to improve your accounting website’s SEO.
Don’t forget to regularly back up your accounting website
Backing up your accounting website is important for two reasons. First, it protects you in case something happens to your website, such as a hacker attack or a server crash. Second, it allows you to restore your accounting website if anything does happen. There are many different ways to back up your accounting website. If you’re unsure of how to do this, you can contact your web hosting provider or accounting software provider for help.
Let’s talk about your contact information.
Make sure that your contact information is easy to find on your website. Include your accounting firm’s name, address, and phone number in the header or footer of your website. You may also want to include a contact form so that visitors can easily get in touch with you.
Include a link to your contact page in the top navigation menu so that visitors can easily find it. If you have a physical location, include a map on your contact page so that visitors can find you.
Make sure to list your hours of operation as well. If you’re open 24/7, make sure to list that on your website. You may also want to include a list of holidays that you’re closed.
Make sure your website is fast to load.
Your accounting website should load quickly so that visitors don’t get frustrated and leave. A good rule of thumb is to make sure your website loads in less than two seconds. You can test your website’s speed using a tool like Pingdom or Google PageSpeed Insights. If your website is slow, there are a few things you can do to improve its speed, such as optimizing your images and using a content delivery network (CDN). Caching your accounting website can also help improve its speed.
Let’s talk about your website design.
Your accounting website should have a professional design that reflects the type of business you’re in. Avoid using flashy colors or images, and stick to a clean and simple design. Use easy-to-read fonts, and make sure that your website is responsive so that it looks good on all devices.
Your website should also be easy to navigate. Use a simple navigation menu, and include links to all of the important pages on your website. Make sure that your website loads quickly, and avoid using too many graphics or videos.
Make sure that your accounting website is secure.
Include an SSL certificate to protect your website, and make sure that all of your pages are encrypted. This will help to keep your website safe from hackers.
Malware scanning is also a good idea. This will help to protect your website from malware and viruses. Having DDOS protection to keep your website online during a DDOS attack is also a good idea.
Make sure that your accounting website is compliant with the law.
If you collect any sensitive data, make sure that you have a secure payment gateway to protect your customers’ information.
Bonus tips for accounting websites
- Include testimonials: Include testimonials from your satisfied clients on your website. This is a great way to build trust with potential clients.
- Use white space: Use plenty of white space on your website to make it easy to read.
- Include calls to action: Make sure to include calls to action on your accounting website. This could be a button that says “Request a quote” or “Book a consultation.”
- Use images: Use images sparingly on your accounting website. They should be relevant and help to illustrate your content.
Accounting Web Design
If you need help with accounting web design, contact our team at Graticle today. We can help you create a website that is both user-friendly and beneficial to your bottom line. Contact us today to get started. (360) 450-3711