Your contact page might be one of the most overlooked sections of your website—but it shouldn’t be. If someone lands on it, they’re already interested. They’re taking that next step. But if your contact page is confusing, outdated, or just plain empty, they’ll bounce—and probably won’t come back.
Let’s fix that.
Here’s how to turn your contact page into one of the hardest-working pages on your entire site.
Why Your Contact Page Matters More Than You Think
The contact page is where curiosity turns into conversation. If someone’s ready to reach out, don’t make them second-guess their decision. A strong contact page:
- Builds trust
- Sets expectations
- Makes communication easy
- Increases conversions (calls, emails, form submissions)
If you’ve been treating it like an afterthought, now’s the time to make it do some real work.
1) Don’t Hide It
Let’s start with the obvious: make sure people can find it. Your “Contact” link should live in your main navigation—top right corner is the classic spot. Don’t bury it in a dropdown or hide it in the footer.
If you want to get fancy, you can also include a call to action on other pages (like “Get in Touch” buttons or links in your footer), but the main Contact page should always be just one click away.
2) Keep It Simple and Focused
Visitors land here with one goal—to connect. Don’t distract them with clutter. This page should be clean and direct. Remove anything that’s not necessary.
What should be here?
- A headline or short message welcoming the user
- Your main contact method(s)
- A short, easy-to-use form (if using a form)
- Business hours (if relevant)
- Location (if you have a physical space)
- A confirmation message or next step
No need for a novel. Just be clear and helpful.
3) Offer Multiple Ways to Get in Touch
People like options. Some prefer email. Others want to call. Some just want to fill out a form and move on. Give them at least two solid ways to reach you.
Here are some common options:
- Phone Number – Display it clearly, and make it tappable on mobile.
- Email Address – Show the actual address or use a clickable link.
- Contact Form – Simple, intuitive, and works well for most visitors.
- Physical Address – Include a map if you have an office or shop.
- Live Chat – If you offer it, great! Mention your available hours.
- Social Media – Include links if you actively check messages there.
You don’t need all of these, but at least two or three gives people flexibility.
4) Make the Form Short and Sweet
Long forms kill conversions. If your form looks like a job application, don’t be surprised when nobody fills it out.
Here’s what you really need in a basic contact form:
- Name
- Message
You can add a phone number field or a dropdown for inquiry types if it helps your workflow—but keep it optional unless it’s absolutely required.
Pro Tip: Add a helpful prompt to your message box
Instead of saying just “Message,” try “Tell us what you’re looking for or how we can help.”
5) Set Expectations
One of the best ways to build trust? Tell people what happens after they click “Submit.”
Use a line like:
- “We typically respond within one business day.”
- “A member of our team will get back to you soon.”
- “Thanks for reaching out! We’ll be in touch shortly.”
Even better—send a confirmation email that reassures them their message went through.
Bonus points if you include your business hours or expected response time right on the page. No one likes sending a message into the void.
6) Write Like a Human
You don’t need to sound like a robot. You’re talking to a real person—so be conversational.
Instead of:
“Please complete the form below and someone from our team will respond shortly.”
Try:
“Have a question? Send us a note and we’ll get back to you as soon as we can.”
Keep it friendly. Keep it real. The tone on your contact page should match the rest of your brand. If you’re formal, stay formal. If you’re laid back, keep it casual.
7) Use a Real Email Address
Don’t use a generic email like “info@” or “noreply@.” These scream “we don’t really want to hear from you.”
If you can, use a name or something a little more approachable:
- hello@yourdomain.com
- support@yourdomain.com
- contact@yourdomain.com (still generic, but common)
And whatever you do, make sure someone actually checks that inbox.
8) Add Social Proof
This one’s optional, but powerful.
If you’ve got a lot of great testimonials, reviews, or client logos—add a few below your contact info. It reinforces trust right when someone is on the fence about reaching out.
Just don’t go overboard. Keep it subtle and relevant.
9) Test It on Mobile
This sounds obvious, but it’s often missed: test your contact page on a phone.
- Are the buttons big enough to tap?
- Does the form fit on the screen?
- Is the phone number clickable?
- Can you submit the form without pinching or zooming?
Most people will visit your site on a phone—make sure they can reach you from it.
10) Use a Confirmation Page
After someone submits your form, take them to a thank-you or confirmation page. This does two things:
- It reassures them the form worked.
- It gives you a chance to guide them to something else—like a helpful blog post, portfolio, or next step in your sales process.
It’s a small touch, but it leaves a better impression than a generic “Message sent” line.
11) Protect Yourself From Spam
Forms attract spam like a picnic attracts ants. Use basic protection like:
- Google reCAPTCHA (the new invisible ones are less annoying)
- A simple math question (e.g., What’s 2 + 3?)
- Honeypot fields (hidden fields bots will fill out, but humans won’t)
These keep the bots out without annoying real people.
12) Check Your Form Regularly
Nothing’s worse than a broken form. You might not even realize it’s stopped working—until a customer finally calls and says, “I sent you a message last week.”
Set up a regular reminder to test it. Make sure it delivers emails to the right place and doesn’t land in spam. If you’re using WordPress, install a plugin that logs form submissions just in case something goes wrong.
13) Track What’s Working
Want to see how your contact page performs? Set up basic tracking:
- Use Google Analytics to see how many visitors go to the contact page
- Track form submissions as conversions or events
- Use UTM links to measure where traffic is coming from
This helps you figure out what’s working, what’s not, and how to improve.
14) Don’t Make It a Dead End
Once someone hits your contact page, give them something else to explore. Include a few soft links like:
- Back to Home
- View Our Work
- Read Our FAQs
- Follow Us on Social
This keeps them on your site longer and gives them more ways to engage while they wait for your reply.
Final Thoughts
Your contact page isn’t just a form—it’s the moment someone decides to talk to you. That means it should work hard, look good, and make the process painless.
Let’s recap the essentials:
- Make it easy to find
- Keep it simple and welcoming
- Give people multiple contact options
- Use a short, clean form
- Set clear expectations
- Sound like a human
- Test it regularly and keep it working
You don’t need fancy tricks—just a page that works the way people expect it to. Build trust, make it easy, and you’ll see more leads roll in.
Need help making your contact page actually work?
At Graticle Design, we create websites that aren’t just pretty—they’re functional, thoughtful, and designed to get results. Reach out to us and we’ll take a look at how we can help.
