How to Make Your Landing Pages More Effective

August 27, 2022    Reading Time: 9 Minutes

If you’re running an online business, then you know that landing pages are essential. A good landing page can increase your conversion rate and generate more revenue for your business. However, a bad landing page can do the exact opposite. In this blog post, we will discuss some tips on how to make your landing pages more effective. We’ll cover everything from design to copywriting to optimization. So if you’re looking to take your landing pages to the next level, read on!

What is a website landing page?

A landing page is a standalone web page that is designed with a single purpose in mind: to convert visitors into leads or customers. A landing page typically has a form that allows visitors to input their contact information in exchange for something of value, such as an eBook or whitepaper.

For example, let’s say you own an online store that sells eco-friendly home goods. You might create a landing page that offers a discount on your products in exchange for the visitor’s email address. Once you have their contact information, you can then add them to your email list and continue marketing to them down the road.

Why are landing pages important?

Landing pages are important because they provide you with an opportunity to convert visitors into leads or customers. Without a landing page, you’re simply relying on visitors to find your website and then take the next step on their own. However, if you have a well-designed landing page, you can guide visitors towards taking the desired action.

Think of landing pages as being akin to a sales funnel. The top of the funnel is your website, where you attract visitors with interesting content or compelling offers. Once a visitor is interested, they move down the funnel to your landing page, where you provide more information and attempt to convert them into a lead or customer. Finally, if they take the desired action, they move down to the bottom of the funnel where they become a customer or client.

Thus, landing pages play a crucial role in the sales funnel process and can be essential for generating revenue for your business.

Understand your customer

The first step to creating an effective landing page is to understand your customer. Who are they and what are they looking for? What are their pain points and what solutions are you offering? Once you have a good understanding of your target customer, you can begin to create a landing page that appeals to their needs.

Your landing page should be focused on a single offer or product. Don’t try to sell too many things on one page. This will only serve to confuse visitors and make them less likely to take the desired action. Keep your landing page simple and focused on a single offer.

It’s also important to understand what goal you’re trying to achieve with your landing page. Are you looking to generate leads? Make sales? Drive traffic to your website? Once you know what goal you’re trying to achieve, you can design and optimize your landing page accordingly.

For example, if you’re looking to generate leads, then your landing page should have a form where visitors can input their contact information. On the other hand, if you’re looking to make sales, then your landing page should have a clear call-to-action (CTA) and a well-designed checkout process.

Create a strong offer

Your landing page needs to have a strong offer that is relevant to your target customer. The offer should be something that they find valuable and that solves a problem they are facing. For example, if you’re selling eco-friendly home goods, your offer could be a discount on your products.

Your offer needs to be compelling enough to convince visitors to take action. It should be clear and easy to understand, and it should be relevant to your target customer. landing pages are not the place for general information or broad offers. Keep your offer focused and targeted to convert visitors into leads or customers.

Tips for designing an effective landing page

Now that we’ve covered why landing pages are important, let’s discuss some tips for designing an effective landing page.

Keep it simple

One of the most important things to keep in mind when designing a landing page is to keep it simple. Too much clutter or too many distractions can cause visitors to lose focus and leave your page without taking action. Stick to a clean, straightforward design that makes it easy for visitors to find what they’re looking for and take the desired action.

Include a strong headline

Your landing page should have a strong headline that tells visitors what they can expect to find on the page. The headline should be clear, concise, and attention-grabbing. It should also be relevant to the offer you’re promoting on the page.

Use compelling copy

The copy on your landing page should be persuasive and convince visitors to take action. It should be free of typos and grammatical errors, and it should get straight to the point. Be sure to include a call-to-action (CTA) that tells visitors what you want them to do next, such as “Download Now” or “Sign Up for Our Newsletter.”

Maintain a consistent message

The message on your landing page should be consistent with the message on your website and other marketing materials. This helps to create a cohesive brand image and prevent confusion among your visitors.

Use images and videos

Images and videos can be very effective in landing pages. They can help to break up the text, add visual interest, and explain complex concepts. However, be sure not to use too many images or videos, as this can make your page seem cluttered and overwhelming.

Include a form

As we mentioned earlier, landing pages typically include a form that allows visitors to input their contact information in exchange for something of value. This could be an eBook, whitepaper, or discount code. Be sure to make the form short and sweet, as you don’t want to ask for too much information from your visitors.

Landing page form tips

  • Use a short form with only the essential fields
  • Place the form above the fold so visitors can see it immediately
  • Use a strong CTA button that stands out from the rest of the page

Landing page conversion tips

Now that we’ve covered some tips for designing an effective landing page, let’s discuss some ways to increase conversion rates.

Use a compelling CTA

As we mentioned earlier, your landing page should include a CTA that tells visitors what you want them to do. This could be something like “Download Now,” “Sign Up for Our Newsletter,” or “Get a Free Quote.” Be sure to use language that is clear and concise, and make the CTA button stand out so that it’s easy to spot.

Include a strong offer

Your landing page should include a strong offer that is relevant to your target audience. This could be an eBook, whitepaper, or discount code. Be sure to make the offer clear and concise, and be sure to include a CTA that tells visitors how to claim the offer.

Use social proof

Social proof is a powerful tool that can increase conversion rates. This could be something like customer testimonials, case studies, or reviews. Be sure to include social proof that is relevant to your offer and that is from a credible source.

Test, test, test

Finally, one of the most important things you can do to increase conversion rates is to test different landing page designs and see what works best for your audience. Try different headlines, images, offers, and CTAs to see what gets the best results. Split testing is an effective way to do this.

Landing page SEO tips

Here are a few tips to help you make sure your landing page is optimized for search engines:

Keyword research

Before you start designing your landing page, be sure to do some keyword research. This will help you determine which keywords to target on your landing page.

Use keyword-rich titles and descriptions

Be sure to include keyword-rich titles and descriptions on your landing page. This will help your page rank higher in search results.

Include keyword-rich content

In addition to a strong headline and description, be sure to include keyword-rich content on your landing page. This could be in the form of a blog post, video, or infographic.

Get backlinks

One of the most important ranking factors for landing pages is backlinks. Be sure to get high-quality backlinks from relevant and authoritative websites.

Bonus landing page tips

Here are a few bonus tips to help you design an effective landing page:

Remove distractions

Your landing page should be free of distractions, such as navigation links, sidebars, and pop-ups. You want visitors to focus on your offer and take action.

Make it mobile-friendly

Make sure your landing page is designed to be mobile-friendly. With more and more people using smartphones and tablets to access the internet, it’s important to make sure your landing page is optimized for these devices.

Hosting should be top-notch

Choose a fast hosting provider to ensure that your landing page loads quickly. A slow loading page can cause visitors to leave before they even have a chance to see your offer.

SSL certificate

If you’re going to be collecting any sensitive information on your landing page (such as credit card numbers), then you’ll need to have an SSL certificate. This will encrypt the information that is being submitted, and it will help to keep your visitors’ information safe.

Use landing pages for PPC campaigns

If you’re running a pay-per-click (PPC) campaign, be sure to use landing pages. PPC landing pages are designed specifically for people who click on your ad, and they can be very effective in converting visitors into leads or customers.

Include a CTA above the fold

Make sure your landing page includes a CTA above the fold. This means that visitors should be able to see the CTA without having to scroll down. This is important because you want to make it as easy as possible for visitors to take action.

Create more landing pages

One landing page might not be enough. Remember, you can create multiple landing pages for different offers, products, or services. The more landing pages you have, the better chance you have of converting visitors into leads or customers.

Landing page mistakes to avoid

Your landing page is often the first impression potential customers will have of your business, so it’s important to make sure it’s an effective one. Here are four landing page mistakes you should avoid:

  • Not having a clear call to action. Your landing page should have a very clear and specific call to action, such as “Sign up for our newsletter” or “Buy now.”
  • Making the call to action too small or difficult to find. The call to action should be prominently displayed and easy to find.
  • Not having a strong enough offer. Your landing page needs to have a strong offer that will entice visitors to take the desired action.
  • Not having a landing page that’s optimized for mobile. With more and more people using their smartphones and tablets to browse the web, it’s important to make sure your landing page is optimized for mobile devices. Otherwise, you risk losing potential customers.

Avoiding these four mistakes will help you create a more effective landing page that will convert more visitors into customers or subscribers.

Final thoughts

A landing page is a powerful marketing tool that can help you increase leads and sales. By following the tips in this article, you can design an effective landing page that will convert more visitors into customers or subscribers.

At Graticle, we specialize in landing page design and conversion optimization. If you need help designing or optimizing your landing page, we would be happy to assist you. Contact us today to learn more about our services. Call (360) 450-3711

Landing page FAQs

Why does a landing page matter?

Landing pages matter because they provide you with an opportunity to convert visitors into leads or customers. Without a landing page, you’re simply relying on visitors to find your website and then take the next step on their own. However, if you have a well-designed landing page, you can guide visitors towards taking the desired action.

Think about it this way – if you’re selling a product, you wouldn’t just put it out on the shelves and hope that people will find it and buy it. You would create a display that highlights the product and makes it easy for people to purchase. The same principle applies to landing pages. By creating a well-designed landing page, you increase the chances that visitors will take the desired action.

Can’t I just use my home page as a landing page?

Your home page can be used as a landing page, but it’s not always the best option. Home pages are typically designed to provide general information about your company, product, or service. They’re not always focused on a specific offer or call to action. As a result, they might not be as effective at converting visitors into leads or customers.

If you’re going to use your home page as a landing page, make sure that it’s focused on a specific offer and that the call to action is clear. Otherwise, you might want to consider creating a separate landing page.

I think my landing page is effective. How can I tell?

There are a few key metrics that you can use to gauge the effectiveness of your landing page. First, look at the conversion rate. This is the percentage of visitors who take the desired action on your landing page. For example, if you’re trying to get visitors to sign up for your email list, the conversion rate would be the percentage of visitors who sign up.

You can also look at the bounce rate. This is the percentage of visitors who leave your landing page without taking any action. A high bounce rate indicates that something isn’t working on your landing page. Maybe the design is confusing or the call to action isn’t clear. Whatever the case may be, a high bounce rate is a sign that you need to make some changes.

Finally, take a look at the average time spent on the page. This will give you an idea of how engaged visitors are with your landing page. If people are spending a lot of time on your landing page, it’s a good sign that they’re interested in what you have to offer.

Written by Shawn Hooghkirk on August 27, 2022

Shawn is the President of Graticle, Inc.

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