How to Make Your Website Stand Out: Tips to Help You Succeed

June 01, 2022    Reading Time: 7 Minutes

If you’re like most business owners, you want your website to stand out from the competition. You may be wondering how to make your website more appealing to potential customers and help you succeed online. In this blog post, we will share some tips on web design, SEO, and other ways to make your website stand out. Let’s get started!

Think About Your Target Audience

When it comes to web design, one of the most important things to consider is your target audience. Who are you trying to reach with your website? What are their needs and wants? Answering these questions will help you determine the best way to design your website.

Creates Goals for Your Website

Before you start designing or making any changes to your website, it’s important to set some goals. What do you want your website to achieve? Do you want to increase sales, generate leads, or build brand awareness? Once you know what your goals are, you can start working on a plan to achieve them.

Web Design

Your web design is important for several reasons. First, it’s the first thing potential customers will see when they visit your site. It’s important to make a good first impression! Second, your web design can help you rank higher in search engines. A well-designed website is more likely to be indexed and ranked higher than a poorly designed website. Finally, your web design can help you convert visitors into customers. A well-designed website is more user-friendly and easier to navigate, which means visitors are more likely to stay on your site and make a purchase.

Web design tips:

  • Use high-quality images and videos: People are visual. Adding images and videos to your website can help you tell your story and show potential customers what you have to offer.
  • Make it mobile-friendly: More and more people are using their smartphones to browse the web. It’s important to make sure your website is responsive so it can be viewed on all devices.
  • Use whitespace: Whitespace, or negative space, is the area on your web page that is empty. Using whitespace can help break up your content and make it easier to read.
  • Keep it simple: When it comes to web design, less is more. You don’t want to overwhelm visitors with too much information or too many images. Keep it simple and clean for the best results.
  • Use typography to create visual interest: Try using different fonts or font sizes to add visual interest to your web page.
  • Add calls to action: A call to action (CTA) is a text or button that encourages visitors to take a specific action, such as signing up for your email list or making a purchase. Adding CTAs can help you convert more visitors into customers.
  • Use color: Color can help set the tone of your website and make it more visually appealing. Be careful not to use too many colors, as this can be overwhelming. Stick to a few colors that complement each other for the best results.
  • Keep your web design simple and easy to navigate: You want potential customers to be able to find what they’re looking for quickly and easily. Use clear and concise text, easy-to-find menus, and a simple layout.

Design for Your Target Audience

When you’re designing your website, it’s important to keep your target audience in mind. What are their needs and wants? What type of information are they looking for? By keeping your target audience in mind, you can create a website that appeals to them and helps you achieve your goals.

User Experience (UX)

User experience (UX) is the way a person feels when using your website. You want to make sure your website is easy to use and provides a good user experience. A good UX can help you rank higher in search engines and convert more visitors into customers.

Here are some tips for improving UX:

  • Make it easy to navigate: As we mentioned before, you want potential customers to be able to find what they’re looking for quickly and easily. Use clear and concise text, easy-to-find menus, and a simple layout.
  • Use images and videos: Adding images and videos can help improve the user experience by making your website more visually appealing.
  • Make it mobile-friendly: As more and more people use their smartphones to browse the web, it’s important to make sure your website is responsive so it can be viewed on all devices.
  • Load times: You want your website to load quickly. Visitors are unlikely to wait more than a few seconds for a page to load. Make sure your website is optimized for speed.


Search engine optimization (SEO) is another important factor in making your website stand out. SEO is the process of optimizing your website for Google and other search engines. When you optimize your site, you make it easier for people to find you online. You can do this by including keywords in your web content, titles, and descriptions. You can also improve your SEO by building backlinks to your website. Backlinks are links from other websites that link to your site. The more backlinks you have, the higher your site will rank in search engines.

SEO Tips:

  • Do your research: Keyword research is an important part of SEO. You want to choose keywords that are relevant to your business and that people are actually searching for.
  • Use keyword-rich titles and descriptions: When you create web pages, be sure to include keyword-rich titles and descriptions. This will help your site rank higher in search engines.
  • Build backlinks: As we mentioned earlier, backlinks are an important part of SEO. You can build backlinks by guest blogging, submitting articles to directories, and adding your website to your social media profiles.
  • Monitor your progress: Use Google Analytics or another web analytics tool to track your progress over time. This will help you see what’s working and what’s not.


Your web content is also important for making your website stand out. Your content should be well-written, informative, and relevant to your target audience. It should also be keyword-rich so that people can find you when they search for your products or services. Finally, your content should be updated regularly so that people always have something new to read on your site.

Content Tips:

  • Plan your content: Before you start writing, take some time to plan out your content. Decide what topics you want to write about and what keywords you want to target. This will help you stay focused as you write.
  • Write informative articles: Share your knowledge and expertise with your readers by writing informative articles. Be sure to include relevant keywords so that people can find your articles.
  • Update your content regularly: Keep your site fresh by adding new content on a regular basis. This will give people a reason to keep coming back to your site.


Once you’ve implemented all of these tips, it’s important to track your progress. Google Analytics is a free web analytics tool that can help you do this. Simply create an account and add the code to your website. Then, you’ll be able to see how many people are visiting your site, where they’re coming from, what pages they’re looking at, and more. This information will help you see what’s working and what’s not so that you can make changes as needed.

Analytics tips:

  • Check your progress regularly: Check your analytics at least once a week to see how your website is performing.
  • Make changes based on your data: Use the data from your analytics to make changes to your website. If you see that something isn’t working, try something new.
  • Monitor your goals: Set goals for yourself and monitor your progress over time. This will help you stay on track and continue making improvements to your site.

Guest Posting

Guest posting is a great way to get exposure for your website. When you guest post on another blog, you can include a link back to your site in your author bio. This is a great way to build backlinks and get people to your site. Guest posting also allows you to share your knowledge and expertise with a new audience. If you’re not sure where to start, try searching for blogs that accept guest posts.

Guest Posting Tips:

  • Find relevant blogs: When you’re looking for blogs to guest post on, be sure to find ones that are relevant to your niche. This will help you reach your target audience.
  • Read the guidelines: Before you submit a guest post, be sure to read the guidelines. This will help you make sure that your post is a good fit for the blog.
  • Edit your post: Once you’ve written your guest post, take some time to edit it. Be sure to proofread it for grammar and spelling errors.
  • Include a call to action: Include a call to action in your guest post so that people know what to do next. This could be a link to your website, a free download, or anything else that you want people to do.

Wrapping It Up

Creating a website that stands out is important for business owners. You want your website to be visually appealing and easy to use. The tips we have shared in this blog post should help you get started on creating a website that is both unique and successful. If you are looking for more assistance with web design or SEO, our team at Graticle can help. We have years of experience in helping businesses just like yours succeed online. Contact us today to learn more about our services and how we can help you take your business to the next level. Call (360) 450-3711

Web Design Frequently Asked Questions

How important is web design?

A website’s design is important because it can help a website achieve its goals and connect with its target audience. A well-designed website will be easy to use, visually appealing, and informative.

What are some web design trends?

Some web design trends include responsive design, flat design, and minimalism.

What is responsive design?

Responsive design is a type of web design that allows a website to adapt to the screen size of the device it is being viewed on. This means that a website will look great on all devices, from desktop computers to mobile phones.

What is flat design?

Flat design is a type of web design that uses simple, two-dimensional graphics. This type of design is often used to create websites that are easy to use and navigate.

What is minimalism?

Minimalism is a type of web design that uses minimalistic elements. This means using fewer graphics, colors, and fonts. Minimalist web design is often used to create clean and modern websites.

How do I choose the right web design company?

When choosing a web design company, it’s important to consider your budget, the type of website you need, and the company’s experience. You should also take a look at the company’s portfolio to see if their style is a good fit for your project.

What should I ask a web design company?

Some questions you may want to ask a web design company include:

  • How much experience do you have?
  • Can you show me some examples of your work?
  • What is your process for designing a website?
  • How much will my website cost?
  • When can you have my website completed?

I have more question about web design!

That’s great! We love talking about web design. Send a message or pick up the phone (360) 450-3711 and we’d be happy to answer any of your questions.

Written by Shawn Hooghkirk on June 01, 2022

Shawn is the President of Graticle, Inc.

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Shawn was very organized and delivered everything he needed to on time. When he made videos to help understand how the website would function and how to update it, it was very helpful. He was always responsive to e-mails and eager to share his knowledge of website design to give his input and help me as a project manager understand his thought process. In the end, he helped to create a very professional, usable, informative and creative website that has brought us business and we are very happy with it.

Randi Brown

Project Manager


Liberty Lake, Washington

Wow, what can I say?

Working with Shawn and the team at Graticle has made launching our website not only easy and stress-free, but fun! Our website looks wonderful, it looks beautiful and clean and is easy to for clients to navigate and order products. I love that it is mobile friendly and formats great on the phone. They really took the extra steps to make sure it came out exactly how we wanted and even made videos explaining step by step and page by page how to change or add to the website including changing text and images, adding products, etc. Shawn has made this a wonderful experience and helped create a great site that accurately represents our business. Not only will I recommend Graticle to other companies but also plan on having them do more work for us in the future.

Asia Robbins

Little Island Creamery

Cathlamet, Washington