How to Market Your Fence Company’s Website

March 11, 2022    Reading Time: 4 Minutes

If you’re a fence company, it’s important to have a website that represents your business well. A good web design can attract more customers and help you stand out from the competition. In this blog post, we’ll give you tips for marketing your fence company’s website. Follow these tips and you’ll be on your way to success!

What is your target market?

Before you can start marketing your website, you need to know who your target market is. This includes thing likes age, gender, location, and income. Once you know your target market, you can start tailoring your marketing efforts to fit them.

Create a strong branding strategy

Your branding is what will set your fence company apart from the competition. It’s important to have a strong branding strategy that encompasses everything from your logo to your website design.

What makes your fence company unique?

When designing your website, it’s important to highlight what makes your company unique. What do you offer that other companies don’t? What are your strengths? Your website should reflect this.

Why should someone choose your fence business over others?

There are many reasons why someone might choose your company over others. Perhaps you offer a better warranty, or maybe you have more experience. Whatever the reason, be sure to communicate this on your website.

Make your website easy to use

Your website should be easy to use, no matter what device someone is using. This means that the layout should be simple and user-friendly, and all of the important information should be easy to find.

Don’t use a generic website template

If you want your website to stand out, you need to avoid using a generic template. Instead, invest in a custom web design that reflects your company’s branding and personality.

Make use of video content

Video content is becoming increasingly popular, and for good reason. It’s a great way to engage with your audience and show them what your company is all about.

Have a blog

A blog is a great way to keep your website fresh and updated. It’s also a great way to engage with your audience and build relationships with them. Another benefit of having a blog is that it can help you attract more visitors to your website.

Make sure your website is mobile-friendly

In today’s world, it’s important to make sure that your website is mobile-friendly. More and more people are using their smartphones and tablets to access the internet, so you need to make sure that your website is optimized for these devices.

Calls to action

Your website should have a clear call to action. This is what you want your visitors to do when they visit your website. Whether it’s signing up for your newsletter or contacting you for more information, make sure it’s easy for them to do. Make it easy for visitors to not only find your contact information, and make sure the forms on your website are easy to use.

Make sure your contact information is easy to find

When someone visits your website, they should be able to easily find your contact information. This includes things like your address, phone number, and email address. Make sure this information is prominently displayed on your website.

Use relevant keywords

When designing your website, it’s important to use relevant keywords. These are words and phrases that people might use when searching for a fence company online. By using these keywords, you can help your website show up in search engine results.

Show your work

One of the best ways to market your fence company’s website is by showing off your work. This includes things like before and after photos, testimonials, and videos. Think of this as a case study section of your website. Include details about each project, so visitors can get a better idea of what you can do.

Use SEO techniques

SEO is a great way to improve your website’s visibility online. By using the right keywords and optimizing your website accordingly, you can help it rank higher in search engine results pages.

Include high-quality images

Images are a very important part of any website. They help to engage the viewer and give them a better understanding of what your company is all about. Make sure to include high-quality images on your website.

Pay attention to your Google Business Listing

If you want your website to show up when people search for fence companies in your area, you need to pay attention to your Google Business Listing. This is where you can provide information about your company, including your hours of operation, contact information, and more. Reviews on your Google Business Listing can also help to improve your website’s visibility.

Include testimonials / reviews

Testimonials are a great way to show potential customers what your company is all about. Make sure to include testimonials on your website, and make them easy to read.

Bonus round!

Respond to customer requests within 1 business day

When someone contacts you through your website, it’s important to respond to them within one business day. This shows that you’re responsive and that you care about your customers. You’ve spent a lot of time and money for this opportunity to speak to them, so don’t let it go to waste.

Make sure your website is updated regularly

It’s important to keep your website up-to-date. This means adding new content on a regular basis and making changes as needed. By keeping your website fresh, you’ll keep people coming back for more. And the more people visit your website, the more likely you are to convert them into customers.

Target your local area

When marketing your website, it’s important to target your local area. This means including information about your company that is relevant to people in your area. For example, if you’re a fence company in the Portland, OR area, make sure to include information about the weather and climate and unique features of the area.

Create landing pages for each service you offer

If you offer more than one type of fence, make sure to create a separate landing page for each one. This will help people find the information they’re looking for and make it more likely that they’ll contact you.

Hire a web design company

If you’re not sure how to design and market your website, it might be a good idea to hire a web design company. This will help you get the most out of your website and ensure that it’s effective in attracting new customers. It’ll save you time and money in the long run.

Final thoughts

By following these tips, you can help your fence company’s website stand out from the competition. These are just a few of the many things you can do to improve your web presence and attract new customers. If you’re not sure where to start, hire a web design company like Graticle to help you get the most out of your website.

If you’d like to to talk to us about web design or marketing for your fence company, feel free to contact us. Call (360) 450-3711

Written by Shawn Hooghkirk on March 11, 2022

Shawn is the President of Graticle, Inc.

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Our web site update was just completed by Graticle Design and they did a terrific job. Our engineering company provides a unique service and Shawn captured the essence of our company. The way the site is set up I can add and modify the content at will, easily keeping the projects and offerings up to date myself. The tutorial he included is a great finish touch. Great job!

David Browning

Owner

Altman Browning and Co.

www.AltmanBrowning.com

Portland, Oregon

The Friends of the Ridgefield National Wildlife Refuge are so thankful to Graticle Design for their amazing work! They re-vamped and updated our website in the time promised, and made it so user-friendly! It is so easy now to go in and edit, change and move things around compared to before. The user options are exponentially better than before, with easy add and use boxes, places to enter information while editing that will show up in multiple places throughout the website; and, my favorite part, easily editable and accessible buttons that can be added to every new webpage module. This makes linking people to important information, other pages on the website, other websites, and to our own uploaded content a breeze!

Shawn and his team made our site more mobile friendly (more as in, now it is mobile friendly!) and the video tutorials that were created to walk us through adding content to our new website are so clear and easy to follow, we had our new website filled with content and up and running in just a week, once the Graticle team finished creating it.

We would highly recommend Graticle for your website needs! Affordable and unbeatable quality and support.

Friends of the Ridgefield National Wildlife Refuge

www.RidgefieldFriends.org

Ridgefield, Washington