How to Optimize Your Website for SEO

December 06, 2021    Reading Time: 6 Minutes

In today’s world, search engine optimization (SEO) is a crucial part of any website. The SEO process consists of a number of seperate steps. These include on-page SEO and off page SEO practices. In this article we will focus mainly on the on-page SEO techniques that can be used to improve your website’s ranking in search engines like Google or Bing.

But first, let’s start with the basics:

What is SEO?

SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher a website ranks, the more likely people are to find it. SEO can be used to improve the visibility of a website for any keyword or phrase.

There are many factors that go into determining how well a website ranks. Some of these factors include the quality and quantity of backlinks, the age of the website, and the relevance of the content on the website.

SEO Tips

Below are SEO tips that can help improve the optimization of your website.

Keyword rich titles and descriptions

One of the most important SEO techniques is to use keyword rich titles and descriptions on your webpages. This will help improve your website’s ranking for those keywords, as well as increase click-through rates (CTRs) from search engine results pages (SERPs). You can also optimize your images for SEO by adding keywords to the file name and adding a descriptive text caption.

Relevant anchor text

Another important on-page SEO technique is to use relevant anchor text when linking to other pages on your website. This will help Google determine the topic of your webpage, and it may also improve the ranking of those pages that you are linking to. You should also make sure that your website’s code is SEO friendly, which means making sure that your website uses clean html with minimal javascript and CSS.

Clear SEO urls

Another important SEO technique to help search engines discover the pages on your website is by using clear SEO urls. This will allow you to use relevant keywords in the url of a webpage without having it affect how people see or share that link. You can create an advanced SEO friendly URL structure for all of your webpages by including some basic variables such as page title, category name, product id number etc…

Meta tags 

Another SEO technique we need to discuss when optimizing a webpage is meta tags. Meta tag optimization allows you to include additional information about each page on your website that the search engines can use to better index and rank your pages. The most important meta tags for SEO are the title tag, description tag, keywords tag and robots tag. You should make sure that all of your webpages include these meta tags, and you should also optimize each one for best results.

SEO friendly design 

This includes making sure that your website’s layout is clean and easy to navigate, as well as using appropriate fonts, colors and graphics. You should also make sure that all of your images are properly optimized for SEO. Alt text is a great way to do this, as it allows you to add keywords to your images that the search engines can use to index them.

User experience 

You should also focus on the user experience of your website. This means creating a positive user interface (UI), providing relevant and useful content, and ensuring that all of your pages are easy to navigate. If you can create a great user experience for your website, it will help keep people engaged and coming back for mores SEO success.

Alt tags 

Another SEO technique is to use alt tags on images. The alt tag is a seperate field from the title tag, and it can be used by search engines as another way of determining what keywords you are targeting with an image. You should make sure that your website’s code allows for proper SEO friendly url structure, describe relevant information about each webpage using keyword rich titles and descriptions, optimize meta tags such as the title tag or robots tag etc…

Internal linking 

Another SEO technique that can be used to improve website ranking is internal linking. This involves linking from one page on your website to another page on your website using relevant anchor text. Not only does this help Google determine the topic of each page, but it also helps distribute link juice throughout your website, which can result in higher rankings for those pages.

External links 

External links are also important for SEO. When linking to other websites, you should avoid using links that look like advertisements. Instead use relevant SEO friendly anchor text to link back to other websites without affecting the SEO of your website.

Blogging

Blogging is a great way to optimize your website for SEO. Why? Because it allows you to post content on a regular basis and get backlinks from other websites that are posting the same information as you! A blog can also help improve your site speed, another factor that plays into SEO rankings. Plus, blogging helps increase user exrperience and user engagement.

301 redirects 

A 301 redirect is a SEO technique that can be used to permanently redirect a webpage from one URL to another. This is useful when you have moved your website or changed its domain name, as it will allow the search engines to index the new SEO friendly URL and keep your SEO signals consistent.

Sitemap 

Having an XML sitemap can be SEO helpful for search engines because they will know exactly how many pages you have on your website, which ones are indexed by the search engine etc… This helps SEO as it makes life easier for the crawlers who are attempting to determine SEO signals from your website.

Site speed 

Another SEO factor that should be considered is website speed. A slow loading website can have a negative effect on SEO, as it can cause people to leave your website before it has fully loaded. You can improve your site speed by optimizing your images, using a caching plugin, and minifying your javascript and CSS files.

Best practices 

You need to follow best SEO practices when optimizing your webpages for Google & Bing. This includes researching your competition and finding out how they have optimized their websites so that you can learn from them. It also includes using the correct SEO tools and techniques to help you improve your website’s ranking.

Quality content 

Last but not least, the most important SEO technique of all is to produce quality content. This means writing informative, keyword rich articles that people will want to read and share. Not only will this help improve your website’s ranking in the search engines, but it will also increase traffic and encourage more people to do business with you.

What to avoid in SEO Optimization?

Black hat SEO techniques, such as keyword stuffing or link schemes:

SEO is about quality, not quantity.

Keyword stuffing 

In SEO you want to have a good mix of long tail keywords and head terms. Only around 15% of your SEO efforts should be dedicated to the most competitive head term that you are targeting for a given page or post, while the remaining 85% should focus on long tail SEO.

Link schemes 

Another SEO technique that you should avoid is link schemes or other manipulative techniques to try and influence SEO rankings by manipulating the number of backlinks your website has. Your goal in SEO optimization should be creating quality, relevant links from reputable websites without having to pay for them either through advertisement or other SEO schemes.

Duplicate content 

You must avoid duplicate content. This means ensuring that each blog post you write is original and contains new information, as copying and pasting articles from other websites will not help your SEO efforts. You can do this by including images, videos, and infographics in your posts, which will help make them more engaging and also help you to rank higher in the search engines.

Websites with malware or viruses

Another SEO no-no is having a website that is infected with malware or viruses. Not only will this cause your website to be blacklisted by the search engines, but it can also put your visitors’ computers at risk. Make sure you keep your website updated and free of malware and viruses so that you can avoid any negative SEO consequences.

Popups and other intrusive ads 

Finally, you should also avoid using popup or other intrusive ads on your website. These can be very annoying to visitors and can also cause them to leave your website before they have had a chance to see what you have to offer. Instead, use less obtrusive SEO techniques such as banner ads or text links.

It takes time and effort to pay off

The SEO process is not a one-time ordeal. If you want to rank higher in search engines, your website needs constant attention and monitoring. This article provides some on-page SEO techniques that can be used to improve the quality of your site’s content so it has better chance of appearing at the top of SERPS (Search Engine Rankings Pages). We hope our insights have helped you.

To learn more about how we can help you drive more conversions or generate qualified leads, contact us today for a free SEO consultation today (360) 450-3711.

Written by Shawn Hooghkirk on December 06, 2021

Last updated on December 03, 2021. Shawn is the President of Graticle, Inc.

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I highly recommend Shawn and Graticle Design!!! I reached out to Shawn after I read a review of Graticle that basically stated what I will reiterate here – Shawn actually delivers! If you have grown weary of trying to find a knowledgeable web designer who listens to your needs, and follows through on promises to build according to your vision, look no further! I searched the internet to find web design help, and only seemed to find disappointment. The first designer I contacted charged me $100 for an hour-long chat, and then fell completely out of communication. The second designer I spoke with was always too busy to get started on my project. Then, I went through a string of references from well-meaning friends, you know, the “I have a coworker whose nephew knows how to build websites” sorts.

Shawn listens patiently to understand what you want, and he is conscientious about keeping in communication. His rates are very reasonable, especially when one understands that Graticle operates in a highly dependable manner (hint: do your research, and set a budget so that you know what you can afford).

I feel extremely fortunate to have found Graticle Design, and will gladly repeat its praises to anyone who will listen.

Shirley Schofield

Washington State

We’ve had an excellent experience with Graticle. Not only did Shawn craft a beautiful website (www.statusceramics.com), but he responded quickly to our questions and requests. In fact, we were so pleased with the job he did, we hired him for another website project before finalizing the first.

Ryan Calkins

Partner

Status Ceramics

www.StatusCeramics.com

Seattle, Washington