How to Take Your Website from Good to Great

If you want your website to be successful, you need to make sure that it is great. Just because your website looks good doesn’t mean that it is great. There are many factors that go into making a website great, including design, usability, and content. In this blog post, we will discuss how to take your website from good to great! We will cover everything from design and usability to content and marketing. Follow these tips and you will be on your way to creating a website that exceeds your expectations!

When it comes to website design, the devil is in the details. Small things like typography, whitespace, and images can make a big difference in the overall look and feel of your website. Pay attention to the little things and make sure that your website looks polished and professional.


Your website’s typography says a lot about your brand. Make sure that your website’s typography is clean, readable, and consistent. When in doubt, less is more.


Whitespace is your website’s best friend. Use whitespace to create contrast, highlight important content, and make your website more user-friendly.


Make sure that the images you use on your website are high-quality and relevant to your brand. Poor quality images will make your website look unprofessional and can turn visitors away.

Content is still king

Content is king when it comes to website success. If you want people to keep coming back to your website, you need to have great content. Content that is well-written, informative, and engaging will keep people coming back for more.

Content tips:

Write for your audience

Make sure that you are writing content that is relevant to your target audience. If you write content that is not interesting or useful to your audience, they will quickly lose interest and move on.

Keep it fresh

Don’t let your content get stale! Make sure to keep your website’s content fresh and up-to-date. Regularly adding new content will keep people coming back for more.


In addition to great content, you also need to make sure that your website is well-organized and easy to navigate. If people can’t find what they’re looking for, they will quickly become frustrated and leave. Use clear and concise labeling, easy-to-use navigation, and search functionality to make sure that your website is user-friendly.

Organization tips:

  • Use clear and concise labeling
  • Use easy-to-use navigation
  • Use search functionality

Navigation tips:

Use a simple navigation structure

Make sure that your website’s navigation is easy to understand and use. Stick to a simple structure with clear labeling.

Avoid drop-down menus

Drop-down menus can be confusing and difficult to use. If possible, avoid them altogether. If you must use a drop-down menu, make sure that it is easy to understand and use.


Don’t forget about marketing! Even the best website won’t be successful if no one knows it exists. Make sure to promote your website through search engine optimization, and other online marketing channels.

Search engine optimization (SEO) tips:

Use keyword-rich titles and descriptions

Make sure that your website’s titles and descriptions are rich with keywords. This will help your website rank higher in search results.

Submit your website to directories

Submitting your website to online directories can help increase its visibility and traffic.

Other marketing channels:

  • Email marketing
  • Paid advertising (PPC)

Web Design Mistakes to Avoid

Now that we’ve discussed some tips to take your website from good to great, let’s talk about some common website design mistakes to avoid.

Bad stock photos: Using low-quality, cheesy stock photos can make your website look unprofessional and dated. If possible, use high-quality images or illustrations instead.

Too much text: Too much text can be overwhelming and difficult to read. Try to keep your website’s text concise and to the point.

Bulky website design: A website that is too busy or cluttered can be confusing and off-putting to visitors. Keep your website’s design clean and simple.

Poor typography: Poorly chosen typography can make your website difficult to read and look unprofessional. When choosing a font for your website, make sure that it is easy to read and has good contrast.

SEO mistakes: SEO is a complex and ever-changing field. There are a lot of common SEO mistakes that website owners make. Some of the most common SEO mistakes include:

  • Not using keyword-rich titles and descriptions
  • Not submitting your website to online directories
  • Not promoting your website through other channels

Slow website speed: A website that loads slowly is frustrating for visitors and can hurt your search engine ranking. Make sure to optimize your website’s speed by using a good web host, compressing images, and minimizing code.

Not mobile-friendly: In today’s world, it is essential that your website be accessible on all devices. Make sure to design your website with responsive design so that it can be viewed on phones, tablets, and computers.

No call-to-action: A website without a call-to-action is like a car without an engine. Make sure to include a strong call-to-action on your website so that visitors know what you want them to do.

Failing to test: Always test your website before you launch it. Test all of the links, forms, and other functionality to make sure that everything is working properly.

Avoid these common website design mistakes, and you’ll be well on your way to having a great website!

What are the 5 keys to good web design?

Now that we’ve discussed some tips and tricks for taking your website from good to great, let’s talk about the five key elements of good web design.

The five key elements of good web design are:

  • Aesthetics: The look and feel of your website should be pleasing to the eye.
  • Usability: Your website should be easy to use and navigate.
  • Functionality: Your website should be able to perform all of the functions that you need it to.
  • SEO: Your website should be optimized for search engines so that people can find it.
  • Marketing: Your website should be marketed so that people know it exists.

If you keep these five key elements in mind, you’ll be well on your way to designing a great website!

Wrapping it up

So, how do you take your website from good to great? It’s not easy, but with a lot of hard work and some help from the professionals, it can be done. At Graticle, we specialize in taking websites from good to great. We have 13+ years of experience in web design, usability, content creation, and marketing. We know what it takes to make a website successful, and we are here to help you achieve your goals. If you are interested in hiring us to help you take your website to the next level, please contact us today. We would love to hear from you! Call (360) 450-3711

Website Improvement FAQs

You’ve put a lot of time into your website and you want it to be the best it can be. Here are some frequently asked questions about taking your website from good to great.

What are some website design trends?

Some popular website design trends include minimalism, material design, and flat design. However, it’s important to make sure your website reflects your brand and is not just following a trend.

How can I improve my website’s design?

There are a few ways you can improve your website’s design. First, take a look at the overall layout and see if it makes sense. Is everything easy to find? Are the pages well organized? Second, take a look at the colors and make sure they are consistent with your brand. Third, take a look at the images and ensure they are high quality and relevant to your website’s content.

What are some website development tips?

Some website development tips include optimizing your website for speed, making sure your website is responsive, and ensuring your website is accessible to all users.

How can I improve my website’s usability?

There are a few ways you can improve your website’s usability. First, make sure all of your links are working and that your pages are loading quickly. Second, test your website on different browsers and devices to make sure it is displaying correctly. Finally, make sure your website is easy to navigate and that users can find what they are looking for easily.

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Graticle delivered where their competitors didn't. I have now used them for multiple companies on both the website development side and for SEO with exemplary results. I highly recommend!
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