If you are like most business owners, you want to have a website that is both professional and top-notch. Unfortunately, many business owners settle for a mediocre website because they don’t know how to make it better. In this blog post, we will discuss the difference between a mediocre website and a top-notch website. We will also provide tips on how to transform your website into something spectacular!
What makes a website great?
So, what exactly is the difference between a mediocre website and a top-notch website? A mediocre website is poorly designed, has outdated information, and doesn’t provide much value to its visitors. On the other hand, a top-notch website is well-designed, informative, and useful. It’s the kind of website that makes people want to come back for more.
If you’re not happy with your website’s current state, don’t despair! There are some simple things you can do to make it better. Here are a few tips:
You have to understand your customers
The first step to website success is understanding your target audience. What are their needs and wants? What kind of information are they looking for? Once you know these things, you can start designing your website with them in mind.
Give your website a facelift
If your website looks dated, it’s time for a design refresh. A website redesign doesn’t have to be a massive undertaking – sometimes, making small changes can make a big difference. If you’re not sure where to start, hire a professional web designer to help you out.
Use a content management system like WordPress
If you’re still using a DIY website builder like Wix or Squarespace, it’s time to make the switch to a content management system (CMS). WordPress is a popular option for small businesses – it’s easy to use and there are tons of plugins and themes available to help you customize your website.
Colors and imagery matter
Your website’s color scheme and images should be cohesive and reflect your brand. If your website looks like it was put together haphazardly, visitors will get the wrong impression of your business.
Color theory is a whole field of study, but here are a few basics to keep in mind:
- Use light colors for backgrounds and dark colors for text. This will make your website easier to read.
- Avoid using too many colors – stick to one or two main colors, with accents of other hues.
- Make sure your color scheme is consistent across all pages of your website.
Colors and their meaning
- Blue: Blue is a calming color that can give website visitors a sense of security. It is also associated with trustworthiness and reliability.
- Green: Green is a refreshing color that symbolizes growth and new beginnings. It can help website visitors feel more positive about your business.
- Purple: Purple is a luxurious color that can convey a sense of royalty and wealth. It is often used to attract attention and Stand out from the competition.
- Red: Red is an exciting color that evokes passion and energy. It can be used to grab website visitors’ attention and encourage them to take action.
- Yellow: Yellow is a happy color that conveys optimism and cheerfulness. It can help website visitors feel more positive about your business.
- Black: Black is a powerful color that conveys strength and authority. It can be used to make website visitors feel more confident about your business.
- White: White is a clean color that symbolizes purity and innocence. It can help website visitors feel more positive about your business.
Your website’s images are just as important as its color scheme. Be sure to use high-quality, professional photos that represent your brand well. Avoid using stock photos – they can make your website look generic and unprofessional.
Make your website user-friendly
Your website should be easy to navigate, with clear and concise menus and labels. Visitors should be able to find what they’re looking for without difficulty. If your website is confusing or difficult to use, people will likely give up and go elsewhere.
Include calls to action
Your website should have clear, concise calls to action (CTAs) that tell website visitors what you want them to do. Whether you want them to buy a product, sign up for your newsletter, or contact you for more information, your CTAs should be easy to spot and easy to understand.
Choose your words wisely
The words you use on your website are important – they can make or break a sale. When writing website copy, be sure to:
- Use simple, easy-to-understand language.
- Avoid using industry jargon or complicated terms.
- Write in a friendly, conversational tone.
- Focus on the benefits of your product or service, rather than its features.
- Use persuasive words that encourage website visitors to take action.
Some examples of persuasive words include:
Proofread, proofread, proofread!
One of the quickest ways to turn website visitors off is to have spelling or grammar mistakes on your website. Be sure to proofread your website copy before you publish it. If you’re not confident in your ability to spot errors, hire a professional proofreader to do it for you.
Simplicity is key
When it comes to website design, less is more. Visitors should be able to find what they’re looking for quickly and easily, without being bombarded by too much information.
Some tips for keeping your website simple:
- Use a clean, simple layout.
- Stick to one or two fonts.
- Use white space to break up text and make it easier to read.
- Include only the most essential information.
SEO is important
SEO (search engine optimization) is the process of optimizing your website to rank higher in search engine results pages. This is important because it can help you attract more website visitors – and potential customers.
Some tips for optimizing your website for SEO:
- Use keyword-rich titles and descriptions.
- Include keywords in your website copy.
- Create high-quality, keyword-rich blog posts.
- Submit your website to directories and search engines.
- Monitor your website’s progress with Google Analytics.
Update your content regularly
One of the quickest ways to turn off website visitors is to have outdated information on your site. If it’s been a while since you’ve updated your website, take some time to add new content. You can also add a blog to your website to keep visitors coming back for more.
Make your website easy to use
A website should be easy to navigate and use. If your website is hard to figure out, chances are people will give up and go to another website. Make sure your website is organized and easy to use, and that visitors can find what they’re looking for with ease.
Make sure your website is responsive
In today’s mobile world, it’s important to make sure your website is responsive – that is, it looks good on all devices. If your website doesn’t look good on a phone or tablet, you’re likely losing out on potential website visitors.
A/B split testing
A/B split testing is a process of testing two different versions of a website to see which one performs better. This can be anything from testing two different headlines to seeing which call-to-action gets more clicks.
If you’re not sure how your website is performing, consider conducting an A/B split test. This can help you figure out what website visitors like and don’t like, so you can make changes to improve your website.
Track your progress
Google Analytics is a free tool that website owners can use to track their website’s traffic and performance. Analytics can help you see how many people are visiting your website, where they’re coming from, and what they’re doing on your site.
If you’re not already using Google Analytics, consider adding it to your website. It’s a valuable tool that can help you track your website’s progress and make changes to improve your website.
Here are a few more tips to help you transform your website:
Make sure your website is fast
If your website takes too long to load, website visitors will likely leave before they even have a chance to see your content. Make sure your website is fast by optimizing your images and using a good web hosting provider.
Have an SSL Certificate
An SSL certificate is a must-have for any website. It encrypts information that website visitors submit, so it can’t be intercepted and used by third parties. This helps to protect your website visitors’ information, and it also helps to build trust with website visitors.
Make sure your website is secure
In addition to having an SSL certificate, you should also make sure your website is secure. This means keeping your website software up to date and if you’re using WordPress, using a security plugin like Wordfence to help protect your website from attacks.
Include a call-to-action on every page
Every page on your website should have a call-to-action (CTA) that tells website visitors what you want them to do. Whether it’s signing up for your email list or buying a product, make sure your CTAs are clear and easy to find.
Encourage website visitors to sign up for your email list
Email marketing is a great way to stay in touch with website visitors and customers. Include an email signup form on your website so you can start building your list from day one.
Offer something unique
What can you offer website visitors that they can’t find on any other website? Whether it’s a coupon code, free shipping, or access to exclusive content, make sure you’re offering something unique to website visitors.
Transform Your Mediocre Website Into a Top-Notch Website: The Bottom Line
Websites, like cars, are everywhere. Just because somebody owns a car doesn’t mean they can design one – and the same goes for websites. The difference is that a website is on public display for the world to see 24 hours a day, 365 days a year. That’s why website design is so important. It can be the difference between having a website that looks like it was designed in the 90s and one that looks modern and sleek. If you want your website to be successful, you need to put in the time and effort to make it look great! With a little hard work, you can transform your mediocre website into a top-notch website that will impress your visitors.
At Graticle, we specialize in website design and development. Contact us today to learn more about how we can help you transform your website into a top-notch website. Call (360) 450-3711
Graticle is a web design, development, and marketing agency located in Longview, WA. We’ve been designing and developing websites for over ten years and have helped hundreds of businesses achieve their online goals.
Professional web design FAQs
What are some common website design mistakes?
One common website design mistake is using too many colors or font types. This can make your website look cluttered and unprofessional. Another mistake is not making use of whitespace. Whitespace can help to make your website more readable and user-friendly.
How important is it to have a responsive website?
Very important! In today’s day and age, more and more people are using their mobile devices to access the internet. Having a responsive website ensures that your website can be viewed on all devices, including smartphones and tablets.
What are some common website design trends?
Some common website design trends include flat design, minimalism, and material design. Flat design is a type of design that uses simple, two-dimensional images. Minimalism is all about using fewer elements on your website. Materials design is a trend that makes use of shadows and depth to create a more realistic look.
How can I make my website stand out from the rest?
There are a few things you can do to make your website stand out. One is to use unique and eye-catching visuals. Another is to use interesting and engaging content. You could also try using an unusual layout or design. Whatever you do, just make sure that your website is memorable!
Hopefully, this article has helped to answer some of your professional website design questions. Remember, if you want your website to be successful, it’s important to put in the time and effort to make it look great! With a little hard work, you can transform your mediocre website into a top-notch website that will impress your visitors. Thanks for reading!