How to Turn Your Website’s Customer Service from Good to Great

August 12, 2022    Reading Time: 8 Minutes

When it comes to website design, customer service is often an afterthought. However, providing good customer service is essential for any business website. In this blog post, we will discuss how you can turn your website’s customer service from good to great!

What does customer service mean?

Customer service is the act of providing support to customers. This can include answering questions, resolving issues, and providing information. When it comes to website design, customer service is often provided through a contact form or live chat. It can also be provided by phone or email. Generally, the goal of customer service is to resolve any issues or questions as quickly and efficiently as possible. The sooner the customer can be helped, the better.

Why is customer service important for website design?

There are a few reasons why customer service is important for website design. First, it helps to build trust with your website visitors. If they know that they can reach out to you with any questions or issues, they will be more likely to do business with you. Second, good customer service can help reduce the number of customer service issues you have to deal with. If your website is easy to use and provides good customer service, people will be less likely to run into problems. Finally, good customer service can improve your website’s search engine ranking. Search engines favor websites that provide a good user experience, and customer service is a big part of that.

How can you improve your website’s customer service?

There are a few things you can do to improve your website’s customer service.

Contact information:

Have you ever been to a website and had trouble finding the contact information? This is a common problem, and it can be frustrating for website visitors. Make sure that your website’s contact information is easy to find. It should be prominently displayed on your website, preferably in the header or footer. You can’t be too redundant here – make sure that your contact information is visible on every page of your website.

For example, you might want to include your email address, phone number, and a link to your contact form. You can also add social media links so that website visitors can reach out to you on platforms like Twitter or Facebook.

At the end of the day, you want to meet your customer where they are. If they prefer to contact you by email, make it easy for them to do so. If they prefer social media, make sure you have active accounts that they can reach out to. If they want to send a text message, allow them the opportunity.

If you make it a challenge for website visitors to get in touch with you, they will likely give up and go to a competitor.

Answer the questions website visitors are already asking:

Another way to improve your website’s customer service is to answer the questions website visitors are already asking. You can do this by including FAQs on your website, or by writing blog posts that address common issues.

For example, let’s say you sell website design services. You might write a blog post titled “The Top Five Questions I Get Asked about Website Design.” In this post, you would answer common questions such as “How much does a website cost?” or “How long does it take to design a website?” By answering these questions, you can make it easier for website visitors to find the information they need.

Make it easy to find information:

There are many types of website visitors. Some are looking to make a purchase, while others are just looking for information. Regardless of the type of website visitor, you should make it easy for them to find what they’re looking for.

If you sell products on your website, make sure that the product pages are well-organized and easy to navigate. Include clear product descriptions, high-quality photos, and pricing information. If you have a lot of products, consider using a search function or filters to help website visitors find what they’re looking for.

If your website is primarily informational, make sure that the information is organized in an easy-to-use format. Use clear headings and subheadings to break up the text, and consider using lists, tables, and graphics to make the information easier to digest. If your website has a lot of content, consider adding a search function so that website visitors can quickly find what they’re looking for.

No matter what type of website you have, it’s important to make sure that the information on it is easy to find. If website visitors can’t find what they’re looking for, they’ll likely leave your site and go to a competitor.

Relate to your website visitors:

In addition to making it easy to find information, you also need to make sure that your website relates to your website visitors. This means creating content that appeals to their interests and needs.

For example, let’s say you sell pet supplies. You might write a blog post titled “The Top Five Most Popular Dog Breeds in the U.S.” In this post, you would list popular dog breeds and include information about each breed. This type of content would be of interest to website visitors who are looking for a new pet.

It’s also important to make sure that your website design relates to your website visitors. If you sell products for children, your website should have a playful design. If you sell products for seniors, your website should have a more subdued design. By matching your website’s design to your target audience, you can create a more user-friendly experience that will appeal to website visitors.

By making sure that your website relates to your website visitors, you can create a more user-friendly experience that will keep them coming back.

Make sure your website is mobile-friendly:

More and more people are using their smartphones and tablets to browse the internet. In fact, over half of all website traffic now comes from mobile devices.

If your website is not optimized for mobile, you’re missing out on a lot of potential website visitors. Not to mention, Google favors mobile-friendly websites in its search results. So if you want your website to rank well, you need to make sure it’s mobile-friendly.

There are a few things you can do to make your website more mobile-friendly. First, make sure that your website is responsive, meaning that it will adjust to fit any screen size. Second, use large font sizes so that website visitors can easily read your content on a small screen. Third, avoid using Flash or other technologies that are not compatible with mobile devices. And fourth, make sure that your website’s buttons and links are large enough to be clicked on with a finger.

Making your website more mobile-friendly will improve the user experience for website visitors and help you rank higher in search results.

Use live chat:

One of the best ways to improve website customer service is to use live chat. Live chat allows website visitors to get their questions answered in real-time by a customer service representative.

Not only does live chat provide website visitors with an immediate way to get help, but it also allows you to build a rapport with them. website visitors who feel like they know and trust you are more likely to do business with you.

If you’re not using live chat on your website, you’re missing out on a great opportunity to improve customer service.

There are a few things to keep in mind when using live chat. First, make sure that your customer service representatives are trained to use it. They should be able to answer common questions and solve simple problems. Second, make sure that the live chat software you’re using is compatible with mobile devices. And third, don’t be afraid to offer website visitors the option to chat with a real person instead of a chatbot.

Using live chat on your website is a great way to improve customer service and build relationships with website visitors.

Make sure your website is blazing fast:

A website’s loading speed is important for two reasons. First, website visitors expect websites to load quickly. If your website takes more than a few seconds to load, website visitors will likely leave before it even finishes loading. Second, Google favors fast-loading websites in its search results. So if you want your website to rank well, you need to make sure it’s fast.

There are a few things you can do to improve your website’s loading speed. First, make sure that your website is hosted on a reliable server. Second, optimize your website’s images by compressing them and using the correct file format. Third, minify your website’s CSS and JavaScript files. And fourth, use a content delivery network (CDN).

Improving your website’s loading speed will improve the user experience for website visitors and help you rank higher in search results.

Make sure your content is high-quality:

In addition to making sure your website is fast and mobile-friendly, you also need to make sure that your content is high-quality. website visitors are more likely to stay on your website and come back to it if they find your content useful, informative, or entertaining.

There are a few things you can do to make sure your content is high-quality. First, write for your website visitors, not for search engines. Second, focus on creating evergreen content that will be relevant for a long time. And third, avoid keyword stuffing and other black hat SEO techniques.

If you want website visitors to keep coming back to your website, you need to make sure your content is high-quality.

Auto responders:

Another great way to improve website customer service is to use auto responders. Auto responders are emails that are sent automatically in response to website visitor interactions.

For example, you can set up an auto responder to send a thank-you email to website visitors who fill out a contact form. Or you can set up an auto responder to send a discount code to website visitors who abandon their shopping cart.

Using auto responders is a great way to improve customer service and website conversions.

Make sure your website is easy to navigate:

Last but not least, you need to make sure your website is easy to navigate. If website visitors can’t find what they’re looking for, they’ll leave.

There are a few things you can do to make sure your website is easy to navigate. First, make sure your website has a clear and concise navigation menu. Second, use breadcrumbs to help website visitors find their way around your website. And third, use descriptive titles and meta descriptions to help website visitors find the right pages on your website.

Making sure your website is easy to navigate will help website visitors find what they’re looking for and improve the user experience.

In conclusion:

Great customer service can make all the difference for your website. By following the tips we’ve outlined in this blog post, you can take your customer service from good to great and start seeing real results. If you need help putting these principles into action, our team at Graticle is here to help. Contact us today to learn more about our services and how we can turn your website’s customer service around!

Customer service FAQs:

What mistakes should you avoid when turning your website’s customer service from good to great?

  • Not having a clear understanding of your target audience: It’s important to know who your target audience is and what they want from your website. If you don’t have a clear understanding of this, you won’t be able to provide the best possible customer service.
  • Not having a live chat option: Live chat is one of the best ways to provide customer service on your website. It allows customers to get help when they need it, and it’s a great way to build rapport and relationships with your customers.
  • Not following up with customers: Once a customer has contacted you, it’s important to follow up with them to make sure they’re satisfied with the resolution. This shows that you care about your customers and their experience on your website.

How do you respond to negative reviews?

The best way to respond to negative reviews is to take the time to listen to what the customer is saying. Try to understand their perspective and where they’re coming from. Once you’ve done that, you can craft a response that addresses their concerns and shows that you’re committed to providing the best possible experience for your customers.

What are some of the best ways to get feedback from your website’s users?

Some of the best ways to get feedback from your website’s users include surveys, live chat, and customer testimonials. These options allow you to gather data about your customers’ experience on your website and make changes accordingly.

Written by Shawn Hooghkirk on August 12, 2022

Last updated on August 12, 2022. Shawn is the President of Graticle, Inc.

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Shawn is absolutely professional and extremely talented. His talent and ability to understand the objective – even with all direction done through email – has exceeded all our expectations. He is works quickly and efficiently and has great communication skills.

Shawn has helped us create the face of our company, quite literally, and I can’t imagine going to anyone else.

Melissa Kniazeva

Marketing Director

Wellx

www.Wellx.com

Portland, Oregon

Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

Renee

Owner

Flicker Fancy

www.FlickerFancy.com

Michigan