How to Write Effective Website Copy

December 21, 2021    Reading Time: 4 Minutes

Do you struggle with website copy? Do you feel like every time you try to write website content, it falls flat? You are not alone. It is a common misconception that website copywriting is easy. Anyone can do it! But in reality, writing for the web requires a different skill set than other forms of writing. This blog post will give you some tips for effective website copy to help make your website interesting and engaging.

What is website copy?

Website copy is the written content that appears on your website. This includes:

– Website titles and headers

– Blog posts and articles

– Pages (About, Contact)

– Product descriptions for ecommerce websites

The goal of website copy is to communicate information in an engaging way so that users stay on your website longer. By spending more time on your website, they are more likely to click through to other pages.

What makes website copy engaging?

There are three main elements of website copy that create an engaging experience for users:

– Conversational language

– Visual content

– Scannable information structure

Conversational Language

Using conversational language is one of the most important elements for website copywriting. It makes the content feel like it’s written by a real person, rather than a robot or company who doesn’t care about visitors to their website. People prefer website copy that is written in a friendly and casual tone, as if they were having a conversation with someone who actually cared about them.

Visual Content

Great website copy includes at least one image to break up the text and make it easier for users to read your content. Images are also great because they help associate your website with positive connotations–a picture is worth more than 1000 words!

Scannable Information Structure

Website content should be broken into sections so that users can scan through information quickly without getting overwhelmed by all of the details on each page or section of your website. Each piece of website copy should include headings, subheadings, bullets lists where, etc., so that visitors can quickly get the information that they need without having to read through all of your website content.

What not to do with website copy:

The worst thing you can do when writing website copy is to write it like an essay or term paper! It does not matter if you have great grammar skills–this approach leads to boring website content that no one wants to read! Write in short sentences and avoid long paragraphs where possible. Your goal should be to keep visitors interested so that more people click through from one page or section of your website onto another.

Tips to get started writing copy:

Now that you know the basics of website copywriting, it’s time to get started on your own website content. Here are a few tips to help you get started:

– Start by writing down the main points you want to communicate on each page or section of your website

– Use conversational language and avoid corporate speak

– Write in short sentences for easy reading

– Include images and visual content wherever possible

– Structure website content using headings, subheadings, bullets lists etc. so that users can scan information quickly

How to Create Effective Website Copy

Start with a strong headline

Your website headline is the first thing people will see, so it is important to make sure it grabs their attention. The goal of your website headline is to get people to read more, so make sure it is interesting and relevant to your target audience.

Use formatting to break up the text

Formatting can help make your website copy easier to read. Break up large chunks of text with headings, lists, and paragraphs. This will help people scan through website content quickly and find the information they are looking for.

Don’t be afraid to use subheaders

Sub headers are not just for blog posts. They can also make website copy much easier to read. Sub headings help separate website content and break up long blocks of text into more manageable chunks. Use them often!

Don’t use too many special characters

Special characters like emojis, symbols, and numbers may seem fun to use in website copywriting. However, using too many of them can make website content difficult for your readers to understand. While some special characters are fine (like the ones necessary for headings), don’t go overboard with these colorful additions!

Be concise and clear

Website copy should be concise and easy to understand. Avoid using complex words or jargon that people may not be familiar with. Keep your sentences short and to the point, and use simple language that everyone can understand.

Make it interesting

Website content should be interesting and engaging, otherwise people will not bother to read it. Use facts, statistics, and stories to capture people’s attention and keep them engaged.

Include call to actions

Your website copy should include calls to action, which tell website visitors what you want them to do. For example, ask them to sign up for your mailing list, make a purchase, contact you to schedule an appointment, etc. This will help website visitors follow through with your requests and accomplish what they came to do.

Don’t forget about SEO!

Search Engine Optimization (SEO) is the process of making website copy more visible for search engines like Google or Bing. You can achieve this by including keywords and phrases relevant to your business in your website content. This will help your website show up higher in search engine results pages, which can result in more website traffic.

Keep it short and sweet

People are busy and they don’t have time to read long website paragraphs. Keep your website copy concise and easy to digest. Break up your content into short, manageable chunks.

Make it interesting and engaging

website copy should be both informative and entertaining. Think about your target audience and what would interest them. Write in a tone that is relatable and relevant.

Don’t forget about internal linking

Internal links allow people who are reading your website content to easily navigate. They are especially helpful if you have long website pages or multiple website subpages that people might want to go back and forth between. Internal linking also helps search engines crawl your website more efficiently, making it easier for them to index all of the information on your website with relevant keywords.

Proofread your content

Before publishing your website copy, make sure to proofread it for errors. Typos can make your website look unprofessional and can turn people off from reading further. So take the time to properly proofread your work before hitting publish!

Take action

You have read some great tips for creating engaging website copy. Now it is time to put them into practice! If you need help with any of the content marketing services we offer, please reach out anytime and our team will be happy to get started on a project plan that works within your budget and timeline. We look forward to hearing from you soon!

Written by Shawn Hooghkirk on December 21, 2021

Last updated on December 14, 2021. Shawn is the President of Graticle, Inc.

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