How to Write Sales Copy that Converts

June 29, 2022    Reading Time: 6 Minutes

Copywriting is one of the most important aspects of any online business. If you can’t persuade people to buy your product or service, then you won’t be very successful. In this blog post, we will discuss some tips for writing sales copy that converts. By following these tips, you can increase your conversion rates and boost your bottom line.

What is copywriting?

Copywriting is the art and science of persuasion. It’s the ability to convince someone to take a desired action, such as buying a product or signing up for a service. copywriters use psychological techniques and strategies to influence people’s decisions.

Why is copywriting important?

Copywriting is important because it can be the difference between making a sale and losing a customer. If your copy is poorly written, people will simply click away from your website and find another business that better meets their needs.

Understand your audience

One of the most important aspects of copywriting is understanding your audience. You need to know who your target market is and what they are looking for. Once you understand this, you can begin to craft copy that speaks to their needs. It’s also important to keep in mind that people will be skimming your copy, so make sure that your most important points are at the top.

For example, let’s say that you sell natural pet food. Your target market is people who are concerned about the health of their pets. They want to know that they are feeding their pets healthy food, and they are willing to pay a bit more for it. With this in mind, your copy should focus on the benefits of your product and how it can improve the health of pets.

Understand the context

In addition to understanding your audience, you also need to understand the context in which they will be reading your copy. This includes things like the platform where they will be reading it, the device they will be using, and their current state of mind. For example, if someone is reading your copy on a mobile phone, they are likely to be in a hurry and not interested in reading a long sales pitch. In this case, you would want to keep your copy short and to the point.

On the other hand, if someone is reading your copy on a desktop computer, they are likely to have more time and patience. This gives you a bit more room to persuades them with your copy. In either case, it’s important to understand the context in which your audience will be reading your copy.

Use persuasive language

Once you understand your audience and the context in which they will be reading your copy, you can begin to use persuasive language. This means using words that trigger an emotional response or create a sense of urgency. For example, words like “free,” “sale,” and “limited time only” are all persuasive.

You can also use persuasive language to create a sense of urgency. For example, if you are running a sale that ends in 24 hours, you would want to use language that encourages people to act now. This might include phrases like “act now” or “don’t miss out.”

By using persuasive language, you can increase the likelihood that people will take action. Just make sure not to overdo it, or your copy will come across as spammy.

Tell a story

People love stories, and they are more likely to remember a story than a list of facts. When you’re copywriting, try to weave a story into your copy. This will make it more engaging and memorable. For example, if you sell natural pet food, you could tell the story of how your product helped a sick pet recover.

By telling a story, you can make your copy more interesting and engaging. Just make sure that the story is relevant to your product or service.

Appeal to emotion

Another way to use persuasive language is to appeal to emotion. This means using words that trigger an emotional response. For example, if you are selling a product that helps people lose weight, you might use words like “transformation” or “before and after.”

Appealing to emotion can be a great way to increase conversion rates. Just make sure that your copy is genuine and not overly salesy.

Focus on the benefits

When writing copy, it’s important to focus on the benefits of your product or service. This is what will convince people to buy from you. For example, if you sell natural pet food, you might want to focus on the fact that it is healthy for pets and can help them live longer lives.

People are generally more interested in the benefits of a product or service than the features. So, make sure that your copy focuses on the benefits of your offering.

Confront objections

When copywriting, it’s important to confront objections. This means addressing the reasons why someone might not want to buy from you. For example, if you sell natural pet food, you might want to address the objection that it is more expensive than traditional pet food.

By confronting objections, you can show that you are aware of the concerns of your audience. This can increase trust and make people more likely to buy from you.

Use short sentences and paragraphs

When writing copy, it’s important to use short sentences and paragraphs. This makes it easier for people to read and understand your message. It also helps to break up the copy so that people don’t get overwhelmed.

People will likely skim your copy, so make sure that your most important points are at the top. You can also use headlines and subheadlines to break up the copy and make it easier to read.

By using short sentences and paragraphs, you can make your copy more readable and increase the likelihood that people will take action.

Use strong headlines that capture attention

Your headline is one of the most important elements of your copy. This is what will capture people’s attention and make them want to read more. So, make sure that your headlines are strong and persuasive.

Some tips for writing strong headlines include using numbers, making a bold claim, or using persuasive language. For example, a headline like “Lose 20 Pounds in 30 Days” is more likely to get attention than a headline like “Natural Pet Food.”

Use calls to action

A call to action (CTA) is a statement that encourages people to take a specific action. For example, a CTA might be “Click here to learn more.”

CTAs are important because they tell people what you want them to do next. Without a CTA, people may not know what to do with your copy.

Make sure that your CTAs are clear and concise. They should also be relevant to the rest of your copy. For example, if your copy is about losing weight, your CTA might be “Click here to learn more about our weight loss program.”

Write in a clear and concise manner

When writing copy, it’s important to be clear and concise. This means using simple language that is easy to understand. It also means avoiding jargon and technical terms.

Your copy should be easy to read and understand. Otherwise, people will likely skim it or not bother reading it at all.

So, when writing copy, make sure to use simple language and avoid jargon. This will help ensure that people actually read your copy and take action.

Use social proof

Social proof is a type of persuasive language that uses other people’s opinions to increase conversion rates. For example, if you are selling a weight loss product, you might use testimonials from satisfied customers.

People are more likely to buy a product or service if they see that other people have used it and liked it. So, using social proof in your copy can be a great way to increase conversion rates.

Offer a guarantee

Offering a guarantee is a great way to increase conversion rates. This is because it helps to reduce the risk for people. For example, if you offer a money-back guarantee, people will be more likely to buy from you because they know that they can get their money back if they’re not satisfied.

Guarantees help to reduce the risk for people, which makes them more likely to buy from you. So, if you’re looking to increase conversion rates, consider offering a guarantee.

Test your copy

Once you’ve written your copy, it’s important to test it out. This means sending it to a few people and seeing how they respond. If they seem interested in what you’re offering, then you know you’re on the right track. However, if they seem uninterested or confused, then you may need to revise your copy.

Testing your copy is a great way to ensure that it’s effective and that people will actually take action. So, don’t skip this step!

Mistakes to avoid

When writing copy, there are a few mistakes that you should avoid. These include using too much jargon, being too salesy, and making false claims.

  • Jargon is confusing and off-putting for most people. So, avoid using it in your copy.
  • Being too salesy will turn people off and make them less likely to buy from you. Instead, focus on providing value and helping people solve their problems.
  • Making false claims is not only unethical, but it can also get you in trouble. So, make sure that everything you say in your copy is true.

Avoid these mistakes and you’ll be well on your way to writing effective copy that converts!

Final thoughts

Copywriting is a science, and if you want to be successful, you need to learn the ins and outs of persuasive writing. That’s where we come in. At Graticle, we have years of experience crafting high-converting sales copy that gets results. We know what it takes to write copy that sells, and we can help you take your business to the next level. Contact us today to learn more about our copywriting services or hire us for a website project today. Call (360) 450-3711

Written by Shawn Hooghkirk on June 29, 2022

Last updated on June 30, 2022. Shawn is the President of Graticle, Inc.

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