How YouTube Can Help Your Business

April 23, 2019    Reading Time: 3 Minutes

Recently, I was interviewing someone who owns a local jewelry store.

He has a physical location downtown and has been in business for 20 years.

He’s a craftsman. He does all the bench work for his customers. Meaning, he doesn’t ship off jewelry to some other place to get worked on. There’s not much you could throw at him that he can’t solve.

As he was describing his process it became clear to me not only did he know his stuff, but he was passionate. He also loves to talk. He’s interesting and has a great personality.

Now what does this have to do with YouTube?

I recommended that he start a YouTube channel.

The first thing he said was that his magnifying glasses (which are extremely powerful to see extreme detail while working) don’t have a built-in camera. Meaning, he couldn’t show the jewelry he was working on in “real time.” Something completely irrelevant at this point.

This is often the thing that stops people in their tracks from starting a business or in this case, creating a YouTube channel: the conditions aren’t perfect.

The Conditions Are Never Perfect

The conditions will never be perfect and that’s what I told him.

It’s not important that he has the latest technology. His prospective customers don’t need to see everything real time while he’s working. He can grab his smartphone and start talking. He could have an employee hold the phone and zoom into the piece for a moment if he really wanted to. Otherwise, as he’s talking, he could show zoomed in pictures of before, during and after.

He has so many pieces that come through his store, that he could create multiple videos a day if he wanted.


Most importantly, this information would be valuable to people. There’s no need to keep it all to himself and only the customers who walk in the door.

For example, he could show a ring that came in that wasn’t properly maintained and what the customer could have done to prevent the issue they are now facing. What does that maintenance look like? How often, how do you do it? Can you do it yourself?

He can now talk about how he fixed it and the costs associated with the fix vs. proper maintenance.

He could then show the techniques he uses to maintain pieces that come in.

What value does this offer people on YouTube?

He could become the jewelry expert and people could rely on him.

People on YouTube could search “how to maintain your jewelry/ring” and find his videos. They find the information valuable, can maintain their ring themselves, go to their local jeweler, or even mail their jeweler to him to fix.

Expert = Authority

The important thing above is that he’s the expert. He has authority and people will trust him.

I should also mention that this person also has an Etsy shop online where he sells custom rings.

He could expand that offering to maintain rings, improve rings, re-purpose them, etc.

Now, instead of having to depend on the local economy, he can serve the entire world. His YouTube channel would be a strong marketing arm for his business.

Regarding his videos, it’s important that they aren’t some “we’re the best jeweler in the world” or a slideshow of images with a logo. People will skip those videos. Do you watch those?

Value, Value, Value

These videos need to provide value.

People need to take value from your videos to solve their pain.

You Must Give to Get

This also won’t be overnight. It’s going to take a year or two for him to really gain steam. But once he does, there won’t be any stopping him. He’ll be the jewelry expert online and when people need work done to their jewelry or need new jewelry, he’ll be the one they call, no matter where they’re located.

How can you apply this to your business?

Are you an expert in your field?

What’s unique about your business, personality, etc. and how can you start offering the value you have to the world?

Have a smartphone? Get started!

Psst! Need help?

If you need help creating and designing your YouTube channel, call or text us today (360) 450-3711 or fill out this form.

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

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I highly recommend Shawn and Graticle Design!!! I reached out to Shawn after I read a review of Graticle that basically stated what I will reiterate here – Shawn actually delivers! If you have grown weary of trying to find a knowledgeable web designer who listens to your needs, and follows through on promises to build according to your vision, look no further! I searched the internet to find web design help, and only seemed to find disappointment. The first designer I contacted charged me $100 for an hour-long chat, and then fell completely out of communication. The second designer I spoke with was always too busy to get started on my project. Then, I went through a string of references from well-meaning friends, you know, the “I have a coworker whose nephew knows how to build websites” sorts.

Shawn listens patiently to understand what you want, and he is conscientious about keeping in communication. His rates are very reasonable, especially when one understands that Graticle operates in a highly dependable manner (hint: do your research, and set a budget so that you know what you can afford).

I feel extremely fortunate to have found Graticle Design, and will gladly repeat its praises to anyone who will listen.

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