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Improve Your Google Business Listing Ranking With These Tips

February 15, 2023    Reading Time: 5 Minutes

Improving your Google Business Listing Ranking is an important task when it comes to online marketing. It is essential for boosting visibility of your business, attracting potential customers and enhancing brand reach. Fortunately, there are several strategies that you can implement to help boost your listing ranking on Google.

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Let’s take a look at some of the best tips to improve your Google Business Listing Ranking!

Claim your Google My Business listing if you haven’t already

If you haven’t already, it’s time you Google-ify your business. Claiming and optimizing your Google My Business listing is essential for local SEO. This will help you appear on Google Maps when potential customers search for businesses related to yours.

Make sure your business information is accurate and up-to-date on Google

Google is often the first stop when potential customers are searching for information and services. By optimizing your Google Business listing, you’re sending a strong message that you’re open for business! Keeping all of your business information up-to-date on Google allows consumers to easily find published address, phone number, hours, and services offered – especially useful in today’s largely digital world. Take time to make sure it’s accurate – after all, it won’t take Google long to catch on if you don’t!

Write a detailed description of your business

Your Google My Business listing should provide potential customers with an in-depth look at what your business does and the services it provides. Make sure to include a detailed description of your business, its location, specialty products or services, and unique features that set it apart from competitors. Doing so will help build trust with customers, improve engagement, and show up better in Google’s search results.

Add photos and videos of your business

Google loves fresh content, so optimizing your Google Business page with photos and videos of your business will give it a leg up in the rankings. Photos and videos boost engagement between you and your customers, and draw them further into what you have to offer. Plus, Google rewards businesses who regularly update their pages with fresh content–so the more photos and videos you add to your Google Business page, the better your chances of showing up closer to the top of search engine results. Don’t miss out on this simple yet effective Google optimization tactic!

Add your products and services to your listing

When potential customers are researching businesses, they often want to know what types of products and services you offer. Make sure you include a comprehensive list of all the products and services your business provides on your Google Business listing. This will help attract the right type of customer to your business, as well as improve visibility of your listing in search engine results.

Use keywords in your business listing title and description

Using keywords in your Google Business listing title and description helps you to stand out from the competition and get more clicks from potential customers. By choosing the right keywords, you can make sure Google understands your business’ services and what it has to offer, helping you maximize your online presence and draw new leads. Make sure your Google Business listing accurately reflects what your business does, in a way that people searching are likely to use when looking for help or products.

Encourage customers to leave reviews

We can’t stress the importance of customer reviews enough! Positive online reviews are a key factor when it comes to improving your Google Business Listing Ranking. Encouraging customers to share their thoughts and experiences with your business on Google Reviews is an effective way to boost engagement and attract new customers. Plus, reviews are an essential factor in your business’ local SEO ranking, so don’t miss out on this part of Google optimization!

Respond to all reviews

When customers leave a review for your business, be sure to respond in a timely manner. This shows potential customers that you are attentive and care about their feedback. Whether the reviews are positive or negative, responding to them is key to improving customer service and reputation. Plus, responding to reviews will help boost engagement on your Google Business listing and improve its ranking in search engine results.

What about citations?

Citations are mentions of your business name, address, and phone number on other webpages. These can help boost the visibility of your Google Business listing in search engine results. Make sure to use consistent NAP (name, address, phone number) data across all citations to avoid confusion and ensure accuracy. You can also create backlinks to your Google Business listing from other websites and online directories to increase its ranking. Just be sure to include a link back to your business’ landing page so customers can easily find it.

What about paid advertising?

Paid advertising through Google Ads can be an effective way to boost your business’ visibility on the web. By creating ads with keywords and phrases related to your products and services, you can reach a larger audience of potential customers. A good rule of thumb is to design different ad campaigns for each product or service, as this will help you target a specific audience and maximize your return on investment. Plus, you can use analytics tools to track the performance of each ad campaign in real-time, helping you make informed decisions about how best to optimize your Google Ads strategy.

Final thoughts

In conclusion, it takes time and dedication to get the most out of your Google Business listing ranking. By ensuring you provide up-to-date information, optimizing your listing, and updating regularly you will be able to get more eyes on your page. Additionally, investing in pay-per-click advertising can help increase visibility and potential customers. Creating engaging content that reflects your business’ values will boost customer loyalty by showing off what makes you unique! It’s important to remember that this is not a one-time process – updating regularly is an essential part of staying visible! If you need help improving or creating a Google Business Listing for yourself, let us take care of it for you. At Graticle, we are passionate about helping small businesses reach their optimal online presence; contact us today to get started! Call or text (360) 450-3711.

Frequently asked questions about Google Business Listings

What is a Google Business Listing?

A Google Business Listing is a free advertising tool offered by Google My Business that allows businesses to create and manage their own business profiles on the world’s largest search engine. It helps small businesses increase their visibility in local searches, as well as providing potential customers with vital information such as location, opening hours and contact information.

How do I create a Google Business Listing?

Creating a Google Business Listing is easy. You need to set up an account on Google Business, provide the required information about your business and then verify that you are the owner of the business by providing a mailing address or phone number. Once verified, you can begin adding content to your Business Profile, such as images and descriptions of your products and services.

What are the benefits of having a Google Business Listing?

There are many benefits to having a Google Business Listing. It can help you reach more potential customers by appearing in local search results. It can also help you manage your online presence, as customers will be able to leave reviews and ratings on your profile. Your listing can also provide vital information about your business, such as contact details, opening times and directions.

Written by Shawn Hooghkirk on February 15, 2023

Shawn is the President of Graticle, Inc.

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I highly recommend Shawn and Graticle Design!!! I reached out to Shawn after I read a review of Graticle that basically stated what I will reiterate here – Shawn actually delivers! If you have grown weary of trying to find a knowledgeable web designer who listens to your needs, and follows through on promises to build according to your vision, look no further! I searched the internet to find web design help, and only seemed to find disappointment. The first designer I contacted charged me $100 for an hour-long chat, and then fell completely out of communication. The second designer I spoke with was always too busy to get started on my project. Then, I went through a string of references from well-meaning friends, you know, the “I have a coworker whose nephew knows how to build websites” sorts.

Shawn listens patiently to understand what you want, and he is conscientious about keeping in communication. His rates are very reasonable, especially when one understands that Graticle operates in a highly dependable manner (hint: do your research, and set a budget so that you know what you can afford).

I feel extremely fortunate to have found Graticle Design, and will gladly repeat its praises to anyone who will listen.

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