Increase Website Ranking for Contractors: SEO Tips

September 02, 2022    Reading Time: 8 Minutes

If you’re a contractor looking to increase your website ranking, you’re in the right place. In this blog post, we will discuss some SEO tips that will help you improve your visibility online and get more leads. It’s important to remember that SEO is an ongoing process – it’s not something that can be done once and then forgotten about. By following these tips and making small changes to your website, you can see a big improvement in your ranking over time. Let’s get started!

Let’s first talk about SEO basics

SEO stands for Search Engine Optimization, and it’s a process of making your website more visible to search engines like Google. When someone searches for something online, the search engine looks through all the websites that are indexed in its database and ranks them based on certain criteria. The higher your website ranks, the more likely people are to find it.

Keywords

If you want to improve your website ranking, you need to make sure you’re using the right keywords. These are the words or phrases that people will search for when they’re looking for something related to your business. For example, if you’re a contractor who specializes in kitchen renovations, some relevant keywords might be “kitchen contractor”, “kitchen remodeling”, or “kitchen renovation”. By including these keywords on your website, you can make it more likely that people will find your site when they search for these terms.

There are a few different places you can use keywords to improve your website ranking:

  • In the title of your website or blog post.
  • In the meta description (this is the short description that appears under your website’s name in the search results).
  • In the body of your content.
  • In the alt text of your images (this is the text that appears when someone mouses over an image).

It’s important to use keywords thoughtfully and sparingly – too many keywords will actually hurt your website ranking. A good rule of thumb is to use them in a way that sounds natural, and don’t stuff them in just to try and get the attention of the search engines.

SEO Tags

In addition to using keywords in your content, you can also use what are called “SEO tags” to help improve your website ranking. These are special tags that you can add to your web pages to give the search engines more information about what your page is about. The two most important SEO tags are the title tag and the meta description tag.

The title tag is the text that appears at the top of your web browser when you visit a website. It’s also what appears in the search results as the clickable link to your website.

The meta description tag is the short description that appears under your website’s name in the search results.

You can edit both of these tags in the code of your website. If you’re not comfortable doing this yourself, you can ask your web developer or designer to help you.

Fresh Content

Another way to improve your website ranking is by regularly publishing fresh, relevant content. This could be in the form of blog posts, articles, news updates, or even videos. Anything that provides value to your audience and helps them solve their problems is fair game. Not only will this help you attract new visitors to your site, but it will also give people a reason to come back.

Tips for Creating Great Content

If you’re not sure where to start, here are a few tips for creating content that will help you improve your website ranking:

  • Write helpful, informative articles that teach your audience something new.
  • Share your expert knowledge on a particular topic.
  • Offer advice or tips on solving common problems.
  • Share case studies or success stories from your past projects.
  • Write guest posts for other blogs in your industry.
  • Record and publish helpful video tutorials.

Remember, the goal is to create content that will be valuable and interesting to your target audience. If you can do that, you’re well on your way to improving your website ranking.

Links

Inbound links, or backlinks, are links from other websites that point to your website. Having high-quality inbound links is a great way to improve your website ranking. This is because it shows search engines that your site is popular and relevant. The more inbound links you have, the higher your website will rank.

There are a few ways to get inbound links:

Reach out to other bloggers or website owners in your industry and ask them to link to your site.

Write guest posts for other blogs and include a link back to your website.

Submit articles or press releases to popular news sites.

Creating great content is usually the best way to get people to link to your site. But if you’re struggling to get inbound links, reaching out and asking for them directly can also be effective.

Mobile-Friendliness

Another important factor in website ranking is mobile-friendliness. This refers to how well your website works on mobile devices like smartphones and tablets.

As more and more people use these devices to access the internet, it’s becoming increasingly important for websites to be mobile-friendly. In fact, Google now uses mobile-friendliness as a ranking factor. This means that if your website isn’t optimized for mobile, you could be at a disadvantage in the search results.

There are a few things you can do to make sure your website is mobile-friendly:

  • Use responsive design – this means that your website will automatically adjust to fit any screen size.
  • Keep your content short and easy to read.
  • Use large, easy-to-click buttons.
  • Make sure your website loads quickly.

If you’re not sure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool to check. Simply enter your website’s URL and Google will let you know if there are any problems.

Coding

The code of your website is another important factor in website ranking. This refers to the technical aspects of your site, like the HTML and CSS code.

Making sure your code is clean and well-organized is important for two reasons. First, it helps search engines understand your website better. Second, it makes your website more efficient and faster-loading, which is also important for ranking.

If you’re not a coding expert, you can hire a company like Graticle to help you with this.

Let’s talk about website speed

When it comes to contractor web design, one of the most important factors for ranking high on search engines is website speed. A slow website will not only rank lower, but it will also frustrate potential customers who are looking for fast and efficient service.

Here are a few tips to help you increase your website speed:

  • Use a content delivery network (CDN): A CDN stores your website’s static content (images, CSS files, etc.) on a network of servers around the world. This way, when someone visits your website, they will be able to download the content from a server that is close to their location, which will speed up the loading time.
  • Optimize your images: Images are usually the biggest culprit when it comes to slow loading times. Make sure that your images are compressed and saved in the correct file format (PNG or JPEG) to reduce their size.
  • Enable browser caching: Browser caching allows visitors to store certain files from your website on their computer, so they don’t have to download them every time they visit. This can speed up the loading time for subsequent visits.

By following these tips, you can help increase your website’s speed and ranking on search engines. In addition, a faster website will provide a better experience for your visitors, which can lead to more conversions and sales. So if you’re looking to improve your contractor web design, make sure to keep website speed in mind.

What about security?

When it comes to website ranking, security is also a important factor. This is because search engines like Google want to provide their users with the safest and most secure experience possible.

SSL certificate

Therefore, websites that are not secure (i.e. those that do not have an SSL certificate) will rank lower than those that are. In addition, if your website is not secure, visitors will see a warning message when they try to access it, which can deter them from staying on your site.

To avoid this, make sure that your website is SSL-encrypted. You can do this by purchasing an SSL certificate from a reputable company like Symantec or Comodo. Once you have your certificate, you will need to install it on your website’s server.

Malware scanning

Another security tip is to scan your website regularly for malware. This is a type of software that can harm your website or steal sensitive information from visitors.

Web application firewall

In addition to malware scanning, you can also use a web application firewall (WAF) to protect your website. A WAF is a network security system that monitors and filters traffic to your website. This can help prevent attacks from hackers and other malicious users.

If your website becomes hacked, it will not only negatively impact your ranking, but it can also damage your reputation. Therefore, it’s important to take steps to prevent this from happening.

Bonus SEO Tips for Contractors

Keep tracking of your progress: Always track your website’s progress with tools like Google Analytics and SEMRush. This will help you see how your SEO efforts are paying off and allow you to make necessary changes along the way.

Stay up to date: The world of SEO is constantly changing, so it’s important to stay up to date with the latest trends and algorithm updates. You can do this by reading industry blogs or attending webinars and conferences.

Split test: Try different techniques and strategies to see what works best for your website. This is known as split testing, and it’s an essential part of any successful SEO campaign.

Hire an expert: If you’re not sure how to properly optimize your website, consider hiring an SEO expert. A good contractor web design company will have experience with the latest trends and algorithms and can help you take your website to the next level.

Final thoughts

SEO is a complex and ever-changing field, but it’s important to understand the basics if you want to improve your website’s ranking. By following the tips in this article, you can help increase your website’s speed, security, and overall ranking on search engines. In addition, you’ll be able to provide a better experience for your visitors, which can lead to more conversions and sales. So if you’re looking to improve your contractor web design, make sure to keep these tips in mind.

If you need assistance, feel free to contact our team at Graticle. We would be happy to help you take your website to the next level. Thanks for reading!

SEO FAQs for Contractors

Where should I start?

The best place to start is with your contractor web design. Making sure your website is designed for search engines is the first and most important step in improving your contractor SEO. After that, you can begin to focus on other areas like content marketing, link building, and social media marketing.

What are some easy things I can do to improve my SEO?

There are a number of easy things you can do to improve your SEO. First, make sure your website is designed for search engines by using keyword-rich titles, descriptions, and tags. Second, focus on creating high-quality content that contractor web users will want to read and share. Finally, utilize social media platforms like contractor forums and LinkedIn to build links back to your website.

What are some more difficult things I can do to improve my SEO?

If you’re looking for more challenging ways to improve your SEO, consider implementing a blog or news section on your website. This will not only give you fresh content to share on social media, but it will also help you attract backlinks from other websites. Additionally, you can focus on building relationships with other contractor web users and influencers in your industry. This can be done by guest blogging, contributing to forums and discussions, and networking online and offline.

What should I avoid doing if I want to improve my SEO?

There are a few things you should avoid if you want to improve your contractor SEO. First, don’t stuff your website with keywords or engage in other black hat SEO tactics. This will only get you penalized by search engines. Second, don’t buy links from link farms or participate in other link schemes. These activities will also get you penalized by search engines and could result in your website being banned from their results pages. Finally, don’t ignore your contractor web design. A well-designed website is essential for good SEO.

Written by Shawn Hooghkirk on September 02, 2022

Last updated on September 02, 2022. Shawn is the President of Graticle, Inc.

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