International Website Design

March 23, 2020    Reading Time: 2 Minutes

Photo of Dexter Magnetic's website showing the german translation

Do you have a website that’s targeting different segments of the world?

Do your customers vary in location and language across the globe?

Depending on the areas you are targeting, more than likely, your website will need to change to match the local environment.

For example, your website in Germany may need the ability to provide both an English and German version of your website. You may need multiple websites to better serve your customers.

This is the case with one of our long-time customers, Dexter Magnetics.

We created an additional WordPress website dedicated to their European market. In this market, a large portion of their customers speak German. Instead of using something generic like Google Translate, they needed a 100% accurate German translation. Not only because it reads more naturally, but because a lot of their content is technical and translators won’t do the best job in this scenario. Have you ever read a translation from another language into English? It’s usually pretty obvious as adverbs and pronouns are mixed around- making it difficult to read.

The Dexter Magnetics team had their local German employees translate their website. We them developed an option to allow customers to switch between German and English translations.

Showing where the language translation option exists in the header of the Dexter Magnetics website

For the team at Dexter, they are able to manage their translations in WordPress easily. They simply navigate to the page they want to edit, find the content and switch between English and German for that specific module. They edit the content, click save, and that’s it.

German translation text field

Since Dexter Magnetics has two websites (1) targeting North America (2) targeting Europe, there is also a feature to navigate between each one (by the way, we developed both websites).

Screenshot showing the geolocation option to switch between North America and Europe website versions

Better yet, we wanted to make this easy on customers. They shouldn’t have to do this themselves. Remember splash pages that were common years ago (select your location, before moving forward)? We did not want that. It puts a barrier between your customers and your content.

When you visit one of Dexter Magnetics websites, and your IP address originates from North America, you will be taken to the North American website automatically. If your IP address originates outside of North America, you will be taken to the European website. If you change your mind, you can also switch between each website using the selector in the header at any time.

This is only the beginning of the types of capabilities we have and provide to our customers. We don’t have a one-size-fits-all mentality. Every one of our customers needs are different, and we adapt to provide the most value to them and their customers. When you work with us, we treat your business as if it were our own.

Give Us a Call

Please, call us (360) 450-3711 (or use the chat at theĀ  bottom-right) and let’s talk about your website. If you don’t need the exact features above, that’s OK. We provide simpler (and even more complex) solutions. Looking forward to helping you.

Written by Shawn Hooghkirk on March 23, 2020

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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I really can’t fully express how great my experience was working with Shawn and Graticle. I work for a non-profit and our website had fallen into disrepair–we had even lost ownership of our domain name! But Shawn went above and beyond and walked me through the process of getting our domain name back, along with the complete design of the new site. I absolutely LOVED that he developed videos that walked us through the process of managing the website–from logging in, to editing photos, to changing content–he covered all the bases we needed to take care of our new site. This was particularly appreciated because, as a non-profit, we will likely be moving through web managers over the years and having these videos to pass on to each new manager will be an incredible relief, and will (hopefully) help us avoid the trap we fell into with our last site. He is the most responsible businessman I’ve ever worked with, he was extremely prompt in his replies to emails, and I never felt like he left us hanging or confused at any step along the way. I recommend his services with full marks! You won’t regret it!

Katrina

Friends of the Willamette Valley National Wildlife Refuge Complex

FriendsWVNWRC.org

Corvallis, Oregon

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If you need graphic design work done- call Shawn!

Josh W.

Fire Restoration Specialist

Clean Image Services, Inc.

www.CleanAndRestore.info

Ellensburg, Washington