It’s Not About You, It’s About Your Customers

February 18, 2019    Reading Time: < 1 Minute

I see it all the time.

People making decisions about how something looks or functions to appeal to themselves.

Take the example of the business owner who wants to have as much red on their website as possible because it’s their favorite color.

Or, the Director of Marketing who can’t stand websites where users scroll to learn more. They want everything on the homepage “above the fold.”

It’s great to have ideas and opinions because those same ideas and opinions have got us where we are.

The problem is when you forget about your customers in the process.

It’s easy to do.

But you must focus on your customer’s needs, not your own.

You must know your customers struggles, wants, and desires.

How can your business help them get where they want to go?

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Written by Shawn Hooghkirk on February 18, 2019

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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I highly recommend choosing Graticle for any of your graphic design needs. I worked with Shawn on designing the album artwork for an upcoming CD my band is releasing. Shawn has been a pleasure to work with. Professional, timely, creative and produces a very high quality final product. Shawn is highly skilled in many computer design programs and knowledgeable about technical design aspects that helped make this project flow smoothly. Graticle has been a very positive and rewarding company to work with and I would use Shawn again for other projects as well as recommend him highly to my friends.

Myles Lundy

The Grandtours

www.Facebook.com/The-Grandtours

Seattle, Washington

Shawn is absolutely professional and extremely talented. His talent and ability to understand the objective – even with all direction done through email – has exceeded all our expectations. He is works quickly and efficiently and has great communication skills.

Shawn has helped us create the face of our company, quite literally, and I can’t imagine going to anyone else.

Melissa Kniazeva

Marketing Director

Wellx

www.Wellx.com

Portland, Oregon