It’s Not About You, It’s About Your Customers

February 18, 2019    Reading Time: < 1 Minute

I see it all the time.

People making decisions about how something looks or functions to appeal to themselves.

Take the example of the business owner who wants to have as much red on their website as possible because it’s their favorite color.

Or, the Director of Marketing who can’t stand websites where users scroll to learn more. They want everything on the homepage “above the fold.”

It’s great to have ideas and opinions because those same ideas and opinions have got us where we are.

The problem is when you forget about your customers in the process.

It’s easy to do.

But you must focus on your customer’s needs, not your own.

You must know your customers struggles, wants, and desires.

How can your business help them get where they want to go?

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Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Very able and professional – would definitely recommend.

Patrick G

Owner

Software Company

Surrey, UK

Graticle designed the website for the company that I work for, and it turned out so amazing! Shawn was extremely understanding and helpful, walked me through problems (on my end, not his), provided solutions, and was always available to me if I had any questions. The whole process was very straightforward from wireframing to designing to WordPress. Shawn also recorded training videos to help me (and other associates) understand how to control nearly every aspect of our site from within the dashboard. Our website is now controlled in-house, and we have a beautiful mobile-friendly website that is already seeing more traffic!

Graticle is a great company, and more importantly, Shawn is a great guy! I would recommend Graticle to anyone considering website or design services!!!

Jeff Dean

Marketing Associate

A Nationwide (USA) Public Refrigerated Warehousing Company

Portland, Oregon