It’s Not About You, It’s About Your Customers

February 18, 2019    Reading Time: < 1 Minute

I see it all the time.

People making decisions about how something looks or functions to appeal to themselves.

Take the example of the business owner who wants to have as much red on their website as possible because it’s their favorite color.

Or, the Director of Marketing who can’t stand websites where users scroll to learn more. They want everything on the homepage “above the fold.”

It’s great to have ideas and opinions because those same ideas and opinions have got us where we are.

The problem is when you forget about your customers in the process.

It’s easy to do.

But you must focus on your customer’s needs, not your own.

You must know your customers struggles, wants, and desires.

How can your business help them get where they want to go?

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Written by Shawn Hooghkirk on February 18, 2019

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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We absolutely loved working with Shawn on our business cards and would 100% recommend Graticle to other business owners! Our business cards turned out even better than we could have imagined, which is amazing because we really had no idea what we wanted and gave Shawn very little to work off of, but he made it happen! Communication and customer service were top notch. Shawn answered all our questions and he even recorded a video explaining his design process, which is something we’ve never experienced with other designers. Graticle has been one of the most professional businesses we’ve ever worked with and we look forward to working with them in the future. Thanks Shawn!

Isabela & Eliana Valderrama

Owners

E & V Tax Services & Bookkeeping

Vancouver, Washington

Huge Shout-Out to Graticle Design for their amazing work on our agency’s Run the Path logo design for this year. Shawn Hooghkirk was easy to work with, super efficient and paid great attention to detail. If anyone needs any graphic design or website design he is the guy to go to!

Graticle Design is such a great company to work with! We are a nonprofit mental health agency and we use Graticle whenever we can! They always manage to make my visions come to life and somehow they do it on the first try! We will continue using them as long as we have projects to give them! I highly recommend Graticle!

Marissa Carpentier

Marketing and Public Relations Coordinator

Columbia Wellness

ColumbiaWell.org

Longview, Washington