I see it all the time.
People making decisions about how something looks or functions to appeal to themselves.
Take the example of the business owner who wants to have as much red on their website as possible because it’s their favorite color.
Or, the Director of Marketing who can’t stand websites where users scroll to learn more. They want everything on the homepage “above the fold.”
It’s great to have ideas and opinions because those same ideas and opinions have got us where we are.
The problem is when you forget about your customers in the process.
It’s easy to do.
But you must focus on your customer’s needs, not your own.
You must know your customers struggles, wants, and desires.
How can your business help them get where they want to go?
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