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It’s Not About You, It’s About Your Customers

February 18, 2019    Reading Time: < 1 Minute

I see it all the time.

People making decisions about how something looks or functions to appeal to themselves.

Take the example of the business owner who wants to have as much red on their website as possible because it’s their favorite color.

Or, the Director of Marketing who can’t stand websites where users scroll to learn more. They want everything on the homepage “above the fold.”

It’s great to have ideas and opinions because those same ideas and opinions have got us where we are.

The problem is when you forget about your customers in the process.

It’s easy to do.

But you must focus on your customer’s needs, not your own.

You must know your customers struggles, wants, and desires.

How can your business help them get where they want to go?

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Written by Shawn Hooghkirk on February 18, 2019

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Needed someone with WordPress skills to update a custom website with a ton of plug ins after originator left us high and dry. Found Graticle (Shawn) via WordPress search on Google. Shawn had it updated and running great in a short time. No problems, easy to work with and reasonable priced.

Sharon Evans

Escrow Association of Washington

www.e-a-w.org

Ellensburg, Washington

Shawn was phenomenal to work with! He was prompt, efficient, kept us up to date, and kept us within our budget. Will return with future projects. Highly recommend!

Erin Robbins

Owner

Blue Line Real Estate

http://bluelinewa.com

Kelso, Washington