Landing Pages 101: How to Increase Conversions on Your Website

May 27, 2022    Reading Time: 8 Minutes

Landing pages are an essential part of website design. They are used to convert website visitors into customers, and are a very effective way to increase conversions on your website. In this blog post, we will discuss the basics of landing pages, and how you can use them to increase conversions on your website. We will also provide some tips for creating effective landing pages that will help you achieve your desired results.

Let’s start with the basics!

What is a landing page?

A landing page is a website page that is designed to convert website visitors into customers. Landing pages are typically used for lead generation, and are usually single pages with a specific purpose. For example, a landing page might be used to promote a free e-book, or to encourage website visitors to sign up for a newsletter.

Why are landing pages important?

A website’s homepage is not always the best place to send visitors who are looking for a specific product or service. This is where landing pages come in. A landing page is a stand-alone web page that is designed with one purpose in mind – to convert website visitors into leads or customers.

For example, let’s say you are running a Google ad campaign to promote a new e-book that you have written. You could send website visitors who click on your ad to your homepage, but this isn’t the most effective use of a landing page. Instead, you would want to send them to a landing page that is designed specifically for people who are interested in your e-book. This landing page would include a headline, subheading, and call-to-action (CTA) that encourages website visitors to download your e-book.

Another example of a landing page would be if you were running a Google ad campaign to promote your landscaping service in Cowlitz County, Washington. You would want to send website visitors who click on your ad to a landing page that is specifically designed for people who are looking for landscaping services in Cowlitz County. This landing page would include a headline, subheading, and CTA that encourages website visitors to call your business or fill out a form to request a free estimate.

As you can see, landing pages are an essential part of website design. They are a very effective way to increase conversions on your website by allowing the context of your advertisements to carry through to your website. They should be used whenever you are running a marketing campaign that is designed to generate leads or customers.

Isn’t a homepage a landing page?

No, a homepage is not a landing page. A homepage is the main page of a website, and is typically used to provide general information about a website or company. A landing page, on the other hand, is a stand-alone web page that is designed with one specific purpose in mind – to convert website visitors into leads or customers.

While a homepage can be used to generate leads or customers, it is not as effective as a landing page because website visitors are typically not looking to buy something when they first land on a website’s homepage. Instead, they are usually looking for more general information about the website or company.

If you want to generate leads or customers from your website, you should use a landing page.

What are the elements of a successful landing page?

Let’s take a look at some of the elements that make up a successful landing page.

  • A headline that clearly states what you are offering
  • A subheading that provides more information about what you are offering
  • A CTA that encourages website visitors to take action
  • Images or videos that help to explain what you are offering
  • Testimonials from satisfied customers
  • A form that website visitors can fill out to request more information or to sign up for a free trial
  • A well-designed and user-friendly layout

As you can see, there are a number of elements that go into making a successful landing page. If you want to increase conversions on your website, make sure to include all of these elements on your landing page.

What are some common mistakes people make with landing pages?

Inconsistent messaging from your advertising to your website. If you’re running ads that say “20% off all clothing this weekend only!” and then a visitor arrives on your website and sees no mention of the sale, they’re going to be confused and are less likely to buy anything.

Your website’s navigation is confusing or not intuitive. A good rule of thumb for landing pages is that you should be able to explain what you want a visitor to do in one sentence. If your website’s navigation is so complex that it takes more than a sentence to explain, simplify it!

Your website looks outdated or isn’t mobile-friendly. Since 2020, over half of web traffic worldwide was generated through mobile devices, so if your website looks like it was designed in the early 2000s or isn’t optimized for mobile, you’re missing out on a lot of potential customers.

You’re not testing different versions of your website. A/B testing is a process of showing two slightly different versions of a website to see which one performs better in terms of conversions. For example, you could test two different headlines to see which one gets more people to click through to your website. Landing pages are the perfect opportunity to test different elements of your website because you can control what visitors see when they arrive on your page.

You’re not tracking your website’s performance. How will you know if your landing pages are working if you’re not tracking your website’s traffic and conversion rate? Google Analytics is a free tool that allows you to do this, and it’s essential for any website owner who wants to increase their website’s conversion rate.

Your website’s load time is slow. If your website takes more than a few seconds to load, chances are that people will leave before they even have a chance to see your landing page! Make sure to test your website’s speed and optimize it for faster loading times.

You’re not using calls to action. A call to action (CTA) is a statement or button that encourages website visitors to take a specific action, such as “Buy now!” or “Sign up for our newsletter.” Without a CTA, it’s much harder to convert website visitors into leads or customers.

You’re not offering enough value. If you’re not offering something that website visitors want or need, they’re not going to convert. Make sure that your landing page is relevant to the ads or content that you’re linking to it from, and offer something of value, such as a free e-book or discount code.

Your website copy is too long. People have short attention spans, so if your website copy is too long, they’re not going to read it all. Keep your website copy concise and to the point, and make sure that it’s relevant to the product or service that you’re selling.

You’re not using images or videos. Images and videos can be a great way to grab attention and explain your product or service in a more engaging way than text alone.

You’re not using social proof. Social proof is the idea that people are more likely to buy something if they see that other people have bought it already. You can use social proof on your website by displaying customer testimonials, reviews, or social media posts.

You’re not building trust. Trust is essential if you want website visitors to convert into leads or customers. Make sure that your website looks professional, and include information about your company, such as your About page or customer testimonials.

You’re not making it easy to contact you. If website visitors can’t easily find your contact information, they’re not going to bother trying to reach out. Include your contact information on every page of your website, and make it easy to find.

You’re not following up with website visitors. Just because someone doesn’t convert right away doesn’t mean that they never will. Make sure to follow up with website visitors who don’t convert, and you may be able to turn them into a customer down the road.

Now that we have covered the basics of landing pages, let’s take a look at some tips for creating effective landing pages.

Creating Effective Landing Pages

There are a few key things to keep in mind when creating landing pages that will help you increase conversions on your website.

Your website’s design is the first thing that visitors will notice. Make sure that your website’s design is clean and simple, and that it is easy to navigate. Visitors should be able to find what they are looking for quickly and easily.

Your landing page should be designed with your target audience in mind. Keep your content relevant and focused on your audience’s needs.

Your landing page should be designed to funnel visitors towards your desired goal. Include a strong call-to-action that is relevant to your target audience and your offer.

Testing is essential to ensure that your landing pages are effective. Use A/B testing to test different versions of your landing pages and see what works best for your website and your target audience.

Your website’s landing pages are a key part of your website’s design and should be given careful consideration to ensure that they are effective. By following these tips, you can increase conversions on your website.

Conclusion

Landing pages are an essential part of website design, and can be used to convert website visitors into customers. In order to create effective landing pages that will help you achieve your desired results, there are a few things you need to keep in mind. First, make sure that your landing page is relevant to the traffic it is receiving. Second, use clear and concise text to explain what you want your visitors to do. Third, make sure that your landing page is easy to navigate. And finally, test and optimize your landing pages regularly in order to improve their effectiveness. If you would like assistance creating effective landing pages for your website, our team of professionals at Graticle can help. We specialize in creating high-converting landing pages that will help you achieve your desired results. Contact us today to learn more about our services. Call (360) 450-3711.

Landing Page Frequently Asked Questions

Why should I have a landing page?

A website’s homepage is not always the best place to send your visitors. If you’re looking for a way to increase conversions – whether that means getting someone to sign up for your email list, buy a product, or request more information – then you need a landing page.

Think of a landing page as a way to funnel visitors towards a specific goal. By providing visitors with a targeted message and a clear call to action, you’re more likely to convert them into leads or customers.

How do I create a landing page?

There are two ways to create a landing page: using a website builder or hiring a web developer.

If you’re using a website builder, most platforms will have templates that you can use to create a landing page. Once you’ve selected a template, you can then add your own text, images, and videos.

If you’re hiring a web developer, they will be able to create a custom landing page for you. This is usually a good option if you have a specific design in mind, or if you need a landing page that’s highly optimized for conversions.

How much does it cost to create a landing page?

The cost of creating a landing page will depend on how you choose to create it. If you’re using a website builder, then the cost will be the price of the website builder itself. If you’re hiring a web developer, then the cost will vary depending on their rates.

What are some common features of a landing page?

Some common features of a landing page include a headline, subheadline, images, videos, and a call to action.

  • The headline should be clear and concise, and it should describe what the visitor will get by taking your desired action.
  • The subheadline can be used to provide more information about what the visitor will get.
  • Images and videos can help to break up the text and add visual interest.
  • The call to action should be clear and easy to find. It should tell the visitor what you want them to do, and it should be easy for them to take that action.

What are some tips for creating a high-converting landing page?

Some tips for creating a high-converting landing page include:

  • Keep the design simple and clutter-free
  • Use persuasive copy to describe what the visitor will get by taking your desired action
  • Include a strong call to action that’s easy to find and easy to take
  • Use images and videos to break up the text and add visual interest
  • Test different versions of your landing page to see what works best

I have more question about landing pages!

If you have more questions about landing pages, feel free to contact us. We’d be happy to help you create a landing page that converts. Call (360) 450-3711.

Written by Shawn Hooghkirk on May 27, 2022

Last updated on May 26, 2022. Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

I’ve worked with Shawn the past 2 years and we went to school together, all around good dude. He is super professional at what he creates and helps you with anything he can. My site is super easy to manage but looks amazing. Thanks for everything you have done.

Chaotik Quintana

Owner & Operator

Chaotik Klothing

www.iHeartChaotik.com

Pismo Beach, California

Shawn has been great to work with and provides exceptionally clean, professional graphics and website development. His work, communication and follow through is top notch!

Dennis Cline

CEO

Cline Marketing Solutions

www.ClineMarketingSolutions.com

La Grande, Oregon