Marketing for Rocket Scientists

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Often, we talk with business owners who want a website for their business, but don’t currently do any marketing.

We ask: “Facebook? Instagram? Craigslist?”

The answer: “Facebook? I don’t get it. Instagram? Why?”

My favorite excuse: “Craigslist? I tried it once and it didn’t work.”

The amount of free resources that exist to market our businesses is staggering.

You can get in front of your customers for free right now if you’d only spend some energy.

For instance, let’s say you have a local construction business in Southwest Washington State.

Now, go to Craigslist and post a free listing with photos from recent jobs you’ve done. You can also create multiple listings with each focusing on a specific service you provide.

Go to Facebook and create a business page for your construction company. Upload your logo and a handful of recent project photos. Invite all your family and friends to like your page.

Get an Instagram account and do the same thing.

Now, here’s what I want you to do after that’s all set up.

Go to Craigslist and renew your listing every three days to keep it at the top of the list for people browsing.

Every day while you’re in the field, snap a photo from a job site and post it to both Facebook and Instagram. Add a short caption to describe what the photo is about.

Contrary to what you may believe, non-rocket scientists can do this.

You now have three new places where people can discover your business.

Remember, people (not to mention, your competitors) are on these platforms, even if you’re not.

 

Let’s Talk About Your Website Project

We’re always happy to help. Call or text us at (360) 450-3711.

You can also fill out our Quote Request form online (don’t forget to think through the questions above!)

Last updated on October 20, 2017. Shawn is the President of Graticle, Inc. You can follow him at Google+

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Shawn was very organized and delivered everything he needed to on time. When he made videos to help understand how the website would function and how to update it, it was very helpful. He was always responsive to e-mails and eager to share his knowledge of website design to give his input and help me as a project manager understand his thought process. In the end, he helped to create a very professional, usable, informative and creative website that has brought us business and we are very happy with it.

Randi Brown

Project Manager

AccraFab

www.Accrafab.com

Liberty Lake, Washington

Hi Shawn,

I would like to thank you for the superior service you have provided for us recently. Even though we just started working together, I am impressed with your service, knowledge and timely response to our needs. As with all technology, there is always some little things that seem to go wrong and we did not experience this on our project.

Even if you didn’t know the answers at first, you took the time to get the answers and provide us with solutions that got us up and running.

I would highly recommend Graticle to anyone looking for a capable and reputable organization to develop WordPress websites and Graphic Design. We have several other client projects on the horizon and I look forward to continue working with you in the future.

Thanks again,

Vince Kostelnik

Senior Marketing Advisor

Warren Strategies

WarrenStrategies.com

Pittsburgh, Pennsylvania