Most Common Website Mistakes

February 18, 2019    Reading Time: < 1 Minute

As you can guess, there are countless numbers of mistakes people make with their websites.

I want to focus on the most common we notice every day.

Hero Area

This is the first thing that people see when your website loads.

Since it’s the first, you want to get right.

The hero image needs to accomplish three things in the first few seconds:

1) What you do
2) Why that makes the customer’s life better
3) What they must do to take action

Sounds simple, but like anything simple, it can be difficult.

The temptation for a business is to list every feature or service they provide. The problem is, the visitor can’t understand what you do. It’s too much work for them to figure out. They are confused and they leave.

Imagine you have three seconds to tell a prospective customer in person what it is that you do, write that down.

Hero Headline

With your hero headline, it needs to be:

1) Short
2) Benefit-driven
3) Customer-focused

Formula

The formula for creating a hero headline:

1) State the problem you solve.

2) Promise a transformation. If you can change your customers life in a big or small way, use that in the headline. Make the website focused on the customer.

3) Say what you do, simply. I also recommend a simple sub-heading listing a couple benefits your customer will have working with you or with your product(s).

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Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Shawn is a delight to work with. He meets deadlines on time and always gives a heads up when he foresees that there may be delay.

Shawn has a strong design aesthetic and was easily able to convey a fresh and modern portrayal of our brand in all of the pieces that he has worked on.

Best of all, I love that I can go to him for advice on a project that I haven’t found a solution for yet. Shawn makes a great teammate to brainstorm a solution—one that will work for your business—and design goals.

Allison Rhodes

Marketing Manager

The Value Builder System™

ValueBuilderSystem.com

Toronto, Ontario

Shawn designed my business website and business cards with the vision I wanted and he did an outstanding turning it into exactly what I wanted.

He made himself very available and answered all of my questions I had about content and design, and instructed me with very easy steps to add content and pictures to my site when he was finished.

I would recommend him to anyone!

Seth Candeaux

Owner

PAC NW Structures

www.pacnwstructures.com

Tigard, Oregon