Must-Have Website Design Features for Increased Leads

If you’re looking to increase leads from your website, it’s important to make sure that your design is effective. In this blog post, we will discuss some of the most important website design features that you should consider for increased leads. Keep in mind that not every website will need all of these features; it’s important to tailor your design to fit your specific business needs. But if you’re looking for a place to start, these are definitely some features you’ll want to consider!

What is a website lead?

A website lead is simply a person who expresses interest in your product or service after visiting your website.

What is a lead generating website?

A website that captures a visitor’s information through a lead capture form and converts them into a sales qualified lead. In order for your website to generate leads, it needs to have certain features that will encourage visitors to submit their information.

How do you get leads in 2022?

While website design is important, it’s not the only factor that goes into generating leads. You’ll also need to make sure that your website content is effective and that you’re doing other things like SEO and lead nurturing. But if you want to increase leads from your website specifically, these are some features you should consider!

Research your target audience

Even if you have the most beautiful website in the world, it won’t do you any good if it’s not designed for your target audience. Make sure that you research your target audience before starting the design process. What are their needs and wants? What are their pain points? How can your product or service help them? Answering these questions will help you create a website that appeals to your target audience and encourages them to become leads.

Use colors that convert

The colors you use on your website can have a big impact on whether or not visitors convert into leads. Different colors can evoke different emotions, so it’s important to choose colors that will encourage the type of reaction you want from your website visitors. For example, if you’re selling a relaxing product or service, you might use calming colors like blue and green. But if you’re selling a high-energy product or service, you might use brighter colors to convey that excitement.

Make it easy to navigate

Your website should be easy to navigate, both on desktop and mobile. If visitors can’t find what they’re looking for, they’re likely to leave your website without becoming a lead. So make sure that your website is well-organized and that visitors can easily find the information they need.

Make sure your website is mobile-friendly

More and more people are using their phones and tablets to browse the internet, so it’s important to make sure that your website is mobile-friendly. This means creating a design that looks good and works well on smaller screens. It can be a challenge to create a website that looks great on both desktop and mobile devices, but it’s worth the effort!

Use engaging visuals

People are visual creatures, so it’s important to use visuals that will engage website visitors. This might include photos, videos, infographics, or anything else that will capture attention and hold it. Engaging visuals are a great way to encourage website visitors to stick around and learn more about your product or service.

Lead capture forms

If you want to generate leads from your website, you need to have a lead capture form. This is a form that visitors can fill out to submit their contact information. Lead capture forms should be short and easy to fill out; the more fields there are, the less likely people are to complete it. You’ll also want to make sure that the form is placed in a prominent location on your website so that visitors can easily find it.


Your website should have calls-to-action (CTAs) that encourage visitors to take the next step. This could be filling out a lead capture form, signing up for a free trial, or contacting you for more information. Your CTAs should be clear and concise; make sure they stand out from the rest of your website content so that visitors can’t miss them.

Persuasive website copy

Persuasive website copy is important for getting people to take action on your website. Your copy should be clear and concise, and it should explain what you do and how it can benefit potential customers. You’ll also want to include a strong CTA so that visitors know what to do next.

Lead magnets

A lead magnet is an incentive that you offer in exchange for someone’s contact information. This could be a free ebook, checklist, or video series. Lead magnets should be relevant to your business and they should provide value to the visitor. Offer something that would be difficult for them to find elsewhere so that they’re more likely to submit their information.

Targeted landing pages

A landing page is a specific page on your website that’s designed to convert visitors into leads. It should have a lead capture form and persuasive copy, and it should be targeted to a specific audience. For example, if you’re selling a product for businesses, you might create a landing page that’s specifically for business owners.

A/B split testing:

A/B split testing is a method of testing two versions of a website or landing page to see which one performs better. This can be done by testing different designs, copy, or calls-to-action. A/B split testing allows you to improve your website’s conversion rate by making small changes and seeing which ones have the biggest impact.

Thank you pages

After someone submits their information on your website, you should send them to a thank you page. This is a chance to further engage with the visitor and encourage them to take action. You can include additional CTAs on your thank you page, or even offer a discount code for their next purchase.

Thank you pages are important for two reasons. First, they give you another chance to engage with the visitor and encourage them to take action. Second, they help improve your website’s conversion rate by letting visitors know that their information was successfully submitted.

By including these website design features on your website, you’ll be well on your way to generating more leads.

What are some other lead generation ideas?

In addition to website design, there are a number of other things you can do to generate leads. Here are a few ideas:

Do some research: Research can be a great way to generate leads. Find out what your target audience is interested in and then create content that addresses their needs. This could be in the form of blog posts, ebooks, or even webinars!

Attend events: Events can be a great way to meet potential customers and generate leads. Attend events that are relevant to your business and make sure you have plenty of business cards on hand!

Partner with other businesses: Partnering with other businesses can help you reach a new audience and generate leads. Find businesses that are complementary to your own and see if there’s an opportunity to partner up.

Join a networking group like LeTip: Joining a networking group is a great way to meet new people and generate leads. LeTip is a national organization with local chapters all over the United States.

What are some website lead generation mistakes?

There are a few common website lead generation mistakes that you’ll want to avoid. These include:

Not having a clear value proposition: Your website should make it immediately clear what you do and how you can help your visitors.

Lack of social proof: Include testimonials, customer logos, and other forms of social proof to show that others have had success working with you.

Failing to capture leads: Make sure you have prominent forms and calls-to-action on your website so you can capture leads.

Not having a clear call-to-action: Your website’s call-to-action should be clear and easy to spot. It should tell visitors what you want them to do next.

If you avoid these common website lead generation mistakes, you’ll be well on your way to generating more leads from your website.

Wrapping It Up

So, what are you waiting for? If you’re looking to increase leads from your website, it’s time to start thinking about your design. These features are a great place to start, but don’t forget that every business is different. You may need to tailor some of these features to fit your specific needs. And if you’re not sure where to start, don’t worry! Our team at Graticle can help. We have years of experience in designing effective websites that drive leads and sales. Contact us today and let us help you take your website design to the next level! Call now (360) 450-3711.

Lead Generation Frequently Asked Questions:

How important is website design for lead generation?

Website design plays a critical role in lead generation. A well-designed website will help you capture more leads and convert them into customers.

What are some must-have website design features for increased leads?

Some must-have website design features for increased leads include a clear call-to-action, easy to navigate website, and persuasive copy.

Can you increase leads without a website?

It is possible to generate leads without a website; however, it will be more difficult and it will likely take more time.

How can I improve my website design for lead generation?

Some ways to improve your website design for lead generation include A/B testing, using social proof, and creating a sense of urgency.

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